---
title: "Trend — basmati rice microwave - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/basmati-rice-microwave/trend"
last_updated: "2026-07-31T18:25:36.250Z"
locale: en
meta:
  description: "Niche score 44/100 · £118K/yr market · 80K searches/yr · £17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £118K/yr market · 80K searches/yr · £17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — basmati rice microwave - Flapen"
---

# **basmati rice microwave**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 5Conversion 80Competition 42Returns 100Price range 73Avg price 82Brand share 2Review moat 71Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£17.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£1.14–£53.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****643.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£118K**

£118K/yr · 80K searches

**Growth**

**Bad****-39.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand