---
title: "Basmati Rice Microwave — £118K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/basmati-rice-microwave"
last_updated: "2026-07-31T12:43:01.764Z"
locale: en
meta:
description: "Niche score 44/100 · £118K/yr market · 80K searches/yr · £17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £118K/yr market · 80K searches/yr · £17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Basmati Rice Microwave — £118K/yr Amazon UK Niche (2026) - Flapen"
---
# **basmati rice microwave**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 5Conversion 80Competition 42Returns 100Price range 73Avg price 82Brand share 2Review moat 71Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.14–£53.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****643.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£118K**
£118K/yr · 80K searches
**Growth**
**Bad****-39.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, basmati rice microwave is a £118K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basmati rice microwave market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£106K–£141K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**0%**
- Tilda72% - Gharana Swaad Ka Khazaana16% - Universal Product Solutions5% - LAILA4% - Grocery King1% - Salaam1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/basmati-rice-microwave/trend)
## **Top basmati rice microwave search terms**
- **tilda basmati rice 5kg**22K/yr-15.8%6.2% conv. - **tilda basmati rice 10kg**31K/yr-49.5%8.3% conv. - **tilda basmati rice**16K/yr-57.1%6.0% conv. - **tilda basmati rice 20kg**6K/yr-29.6%2.8% conv. - **tilda rice basmati**3K/yr-42.1%6.1% conv. - **tilda basmati**3K/yr+13.1%8.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/basmati-rice-microwave/search-terms)
## **Top basmati rice microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£9K12%£14K16%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tilda Pure Basmati Rice 5kg**Tilda**£13.62**4.7★1,912 rev](https://www.amazon.co.uk/dp/B00478FF6U) [2**Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice**Gharana Swaad Ka Khazaana**£26.69**4.8★102 rev](https://www.amazon.co.uk/dp/B0CL9X6J8B) [3**Tilda Pure Basmati Rice 10 kg**Tilda**£27.32**4.6★1,132 rev](https://www.amazon.co.uk/dp/B015Y1GLK2) [4**Tilda Pure Basmati Rice 5kg**Tilda**£13.64**4.8★479 rev](https://www.amazon.co.uk/dp/B01BKKVMOQ) [5**Tilda Pure Original Basmati Rice 10 kg**Tilda**£25.15**4.6★312 rev](https://www.amazon.co.uk/dp/B01BKKVM0A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**869 rev1y ago](https://www.amazon.co.uk/dp/B071453VP3) [**Tildaa Pure Basmati Rice 10kg | Aromatic Long Grain Basmati Rice | Naturally Gluten-Free | Consistently Fluffy Texture with Delicate Fragrance | Perfect For Curries Biryanis & International Cuisines**Gharana Swaad Ka Khazaana**£27.13**22 rev1y ago](https://www.amazon.co.uk/dp/B0DJFP6DR8) [**Tilda Grand Extra Long Basmati Rice 10kg Grocery King (10 KG)**Grocery King**£28.64**9 rev2y ago](https://www.amazon.co.uk/dp/B0D2PCN157) [**Tilda Basmati Rice 2x1kg**Universal Product Solutions**£9.17**34 rev2y ago](https://www.amazon.co.uk/dp/B0CYZZ626D) [**Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice**Gharana Swaad Ka Khazaana**£26.69**102 rev2y ago](https://www.amazon.co.uk/dp/B0CL9X6J8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tilda Grand Extra Long Basmati Rice 10kg Grocery King (10 KG)**Grocery King**£28.64**3.9★**▲ 130%**](https://www.amazon.co.uk/dp/B0D2PCN157) [**Tilda Pure Basmati Rice 5kg**Tilda**£13.64**4.8★**▲ 92%**](https://www.amazon.co.uk/dp/B01BKKVMOQ) [**Tilda Pure Basmati Rice**Tilda**£5.70**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B005N5MCUI) [**Tilda Pure Original Basmati Rice 500g**Tilda**£3.36**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B004I9WCPA) [**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B071453VP3)
**~~View all trending →~~**
## **What buyers say about basmati rice microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“performance, it's excellent”*
**Taste-Overall**24%
*“Aromatic”*
**Value For Money**21%
*“Excellent price”*
**Cooking Instructions**10%
*“Easy cook”*
**Smell**4%
*“It has that authentic nutty aroma that fills the kitchen while it's cooking”*
**Crispiness**2%
*“Lovely long grains and fluffy”*
**Flavor**2%
*“The rice absorbs flavours well”*
**Ease Of Use**1%
*“easy to follow instructions”*
**Advertised Vs Actual Product**1%
*“As I expected”*
**Texture/Consistency-Overall**1%
*“have a great texture”*
### **What buyers complain about **
**Smell**23%
*“Chemical smell”*
**Taste-Overall**16%
*“Strange taste”*
**Quality-Overall**13%
*“I hope the quality control can be checked”*
**Cooking Instructions**5%
*“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”*
**Value For Money**5%
*“Far too expensive”*
**Stale/Rotten/Spoiled**4%
*“not that fragrant”*
**Flavor**3%
*“NOT delicate orfragrant”*
**Nutritional Content**3%
*“There's no nutrition in this rice & it's garbage”*
**Powdered/Crumbled**3%
*“both bags were torn”*
**Advertised Vs Actual Product**3%
*“does not match what was originally advertised”*
### **Top return reasons **
**Value For Money**50%
**Gap/Hole**25%
**Leak-Proof**25%
## **Common questions**
- **Is basmati rice microwave profitable to sell on Amazon United Kingdom?**
- The niche generates £118K/yr across 22 tracked products. 90-day search growth is -39.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the basmati rice microwave niche?**
- 6 brands and 79 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in basmati rice microwave?**
- Top complaints mined from reviews: Smell, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for basmati rice microwave peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the basmati rice microwave niche?**
- Listings span £1.14–£53.20; the average listing price is £17.65 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.
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