---
title: "Trend — basmati rice 5kg - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/basmati-rice-5kg/trend"
last_updated: "2026-07-31T10:28:27.000Z"
locale: en
meta:
  description: "Niche score 43/100 · £438K/yr market · 532K searches/yr · £12.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £438K/yr market · 532K searches/yr · £12.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — basmati rice 5kg - Flapen"
---

# **basmati rice 5kg**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 16Conversion 71Competition 12Returns 100Price range 56Avg price 55Brand share 5Review moat 72Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****617.93**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£438K**

£438K/yr · 532K searches

**Price range**

**Good****£5.93–£26.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.60**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand