---
title: "Basmati Rice 5kg — £438K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/basmati-rice-5kg"
last_updated: "2026-07-31T09:32:31.706Z"
locale: en
meta:
description: "Niche score 43/100 · £438K/yr market · 532K searches/yr · £12.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £438K/yr market · 532K searches/yr · £12.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Basmati Rice 5kg — £438K/yr Amazon UK Niche (2026) - Flapen"
---
# **basmati rice 5kg**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 16Conversion 71Competition 12Returns 100Price range 56Avg price 55Brand share 5Review moat 72Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****617.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£438K**
£438K/yr · 532K searches
**Price range**
**Good****£5.93–£26.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.60**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, basmati rice 5kg is a £438K/yr Amazon United Kingdom market (532K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basmati rice 5kg market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£504K–£630K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**1%**
- LAILA70% - Salaam18% - Kohinoor4% - Mai Thai3% - PONLEE3% - Gharana Swaad Ka Khazaana1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/basmati-rice-5kg/trend)
## **Top basmati rice 5kg search terms**
- **basmati rice 10kg**146K/yr-26.6%5.9% conv. - **laila basmati rice 10kg**98K/yr-48.0%4.3% conv. - **laila basmati rice 10_kg**12K/yr>1,000%4.9% conv. - **rice 10kg**51K/yr-32.5%4.8% conv. - **basmati rice 5kg**54K/yr-41.4%8.9% conv. - **laila rice**23K/yr+4.9%6.1% conv. - **laila extra long basmati rice**20K/yr-16.6%7.9% conv. - **kohinoor basmati rice**14K/yr-4.0%3.3% conv. - **basmati rice 10_kg**6K/yr+331.2%3.5% conv. - **10kg rice**20K/yr-39.1%4.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/basmati-rice-5kg/search-terms)
## **Top basmati rice 5kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£44K20%£88K30%£131K40%£175K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laila Longer Basmati Rice 5Kg**LAILA**£7.35**4.5★1,389 rev](https://www.amazon.co.uk/dp/B091631LCC) [2**Laila Basmati Rice 10Kg**LAILA**£12.33**4.5★1,452 rev](https://www.amazon.co.uk/dp/B0050O7O2S) [3**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**4.5★869 rev](https://www.amazon.co.uk/dp/B071453VP3) [4**Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary**LAILA**£7.82**4.5★1,280 rev](https://www.amazon.co.uk/dp/B07T3ZCMZB) [5**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**4.6★129 rev](https://www.amazon.co.uk/dp/B0F9FPV265)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**129 rev1y ago](https://www.amazon.co.uk/dp/B0F9FPV265) [**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**869 rev1y ago](https://www.amazon.co.uk/dp/B071453VP3) [**Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice**Gharana Swaad Ka Khazaana**£26.69**102 rev2y ago](https://www.amazon.co.uk/dp/B0CL9X6J8B) [**Kohinoor Gold Basmati 10kg**Kohinoor**£17.54**29 rev3y ago](https://www.amazon.co.uk/dp/B0F5BYMX3Q) [**Trophy Indian Basmati Rice 10000g**PONLEE**£12.65**66 rev3y ago](https://www.amazon.co.uk/dp/B0CC2CY87H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trophy Indian Basmati Rice 10000g**PONLEE**£12.65**4.6★**▲ 184%**](https://www.amazon.co.uk/dp/B0CC2CY87H) [**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**4.5★**▲ 79%**](https://www.amazon.co.uk/dp/B071453VP3) [**Laila Longer Basmati Rice 5Kg**LAILA**£7.35**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B091631LCC) [**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0F9FPV265) [**Mai Thai AAA Jasmine Rice 10 KG**Mai Thai**£13.23**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B007JC8R16)
**~~View all trending →~~**
## **What buyers say about basmati rice 5kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Best quality”*
**Taste-Overall**21%
*“Aromatic”*
**Value For Money**21%
*“Good value for money”*
**Cooking Instructions**11%
*“Great fir everyday cooking as well ad special occasions”*
**Smell**3%
*“It has that authentic nutty aroma that fills the kitchen while it's cooking”*
**Flavor**3%
*“The rice absorbs flavours well”*
**Crispiness**2%
*“Lovely long grains and fluffy”*
**Advertised Vs Actual Product**1%
*“Received as written in description”*
**Size-Overall**1%
*“Great size”*
**Ease Of Use**1%
*“easy to follow instructions”*
### **What buyers complain about **
**Smell**20%
*“Chemical smell”*
**Quality-Overall**19%
*“I hope the quality control can be checked”*
**Taste-Overall**11%
*“I didnt like the taste also it was too thick”*
**Cooking Instructions**5%
*“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”*
**Texture/Consistency-Overall**5%
*“Not fluffy at all”*
**Size-Overall**4%
*“Size issues”*
**Value For Money**4%
*“Far too expensive”*
**Flavor**4%
*“No aroma”*
**Stale/Rotten/Spoiled**3%
*“not that fragrant”*
**Color**2%
*“The rice is half BLACK”*
## **Common questions**
- **Is basmati rice 5kg profitable to sell on Amazon United Kingdom?**
- The niche generates £438K/yr across 14 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the basmati rice 5kg niche?**
- 7 brands and 24 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in basmati rice 5kg?**
- Top complaints mined from reviews: Smell, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for basmati rice 5kg peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the basmati rice 5kg niche?**
- Listings span £5.93–£26.69; the average listing price is £12.60 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.
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