---
title: "Basmati Rice 10kg — £419K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/basmati-rice-10kg"
last_updated: "2026-07-31T09:32:47.467Z"
locale: en
meta:
description: "Niche score 44/100 · £419K/yr market · 494K searches/yr · £14.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £419K/yr market · 494K searches/yr · £14.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Basmati Rice 10kg — £419K/yr Amazon UK Niche (2026) - Flapen"
---
# **basmati rice 10kg**
**Skip it**
Soft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Market size 56Growth 8Conversion 66Competition 21Returns 100Price range 55Avg price 69Brand share 18Review moat 71Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****658.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.26**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£419K**
£419K/yr · 494K searches
**Price range**
**Good****£5.03–£27.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, basmati rice 10kg is a £419K/yr Amazon United Kingdom market (494K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basmati rice 10kg market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£428K–£570K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**4%**
- LAILA60% - Salaam18% - Kohinoor7% - Tilda5% - Mai Thai4% - PONLEE3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/basmati-rice-10kg/trend)
## **Top basmati rice 10kg search terms**
- **basmati rice 10kg**146K/yr-26.6%6.1% conv. - **laila basmati rice 10kg**98K/yr-48.0%4.3% conv. - **rice 10kg**51K/yr-32.5%5.0% conv. - **laila rice**23K/yr+4.9%6.1% conv. - **kohinoor basmati rice**14K/yr-4.0%3.9% conv. - **tilda basmati rice 10kg**31K/yr-49.5%6.4% conv. - **10kg rice**20K/yr-39.1%4.6% conv. - **basmati rice 20kg**19K/yr-37.1%2.5% conv. - **laila basmati rice**11K/yr+10.1%5.2% conv. - **10kg basmati rice**11K/yr-15.7%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/basmati-rice-10kg/search-terms)
## **Top basmati rice 10kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£42K20%£84K30%£126K40%£167K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laila Basmati Rice 10Kg**LAILA**£12.33**4.5★1,452 rev](https://www.amazon.co.uk/dp/B0050O7O2S) [2**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**4.5★869 rev](https://www.amazon.co.uk/dp/B071453VP3) [3**Laila Longer Basmati Rice 5Kg**LAILA**£7.35**4.5★1,389 rev](https://www.amazon.co.uk/dp/B091631LCC) [4**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**4.6★129 rev](https://www.amazon.co.uk/dp/B0F9FPV265) [5**Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary**LAILA**£7.82**4.5★1,280 rev](https://www.amazon.co.uk/dp/B07T3ZCMZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**129 rev1y ago](https://www.amazon.co.uk/dp/B0F9FPV265) [**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**869 rev1y ago](https://www.amazon.co.uk/dp/B071453VP3) [**Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice**Gharana Swaad Ka Khazaana**£26.69**102 rev2y ago](https://www.amazon.co.uk/dp/B0CL9X6J8B) [**Kohinoor Gold Basmati 10kg**Kohinoor**£17.54**29 rev3y ago](https://www.amazon.co.uk/dp/B0F5BYMX3Q) [**Trophy Indian Basmati Rice 10000g**PONLEE**£12.65**66 rev3y ago](https://www.amazon.co.uk/dp/B0CC2CY87H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trophy Indian Basmati Rice 10000g**PONLEE**£12.65**4.6★**▲ 232%**](https://www.amazon.co.uk/dp/B0CC2CY87H) [**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**4.5★**▲ 118%**](https://www.amazon.co.uk/dp/B071453VP3) [**Laila Longer Basmati Rice 5Kg**LAILA**£7.35**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B091631LCC) [**Mai Thai AAA Jasmine Rice 10 KG**Mai Thai**£13.23**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B007JC8R16) [**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B0F9FPV265)
**~~View all trending →~~**
## **What buyers say about basmati rice 10kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Best quality”*
**Value For Money**23%
*“Good value for money”*
**Taste-Overall**22%
*“Aromatic”*
**Cooking Instructions**10%
*“Great fir everyday cooking as well ad special occasions”*
**Smell**3%
*“It has that authentic nutty aroma that fills the kitchen while it's cooking”*
**Flavor**2%
*“The rice absorbs flavours well”*
**Crispiness**2%
*“Lovely long grains and fluffy”*
**Ease Of Use**1%
*“Best grain and easy to cook”*
**Advertised Vs Actual Product**1%
*“As described”*
**Size-Overall**1%
*“Great size”*
### **What buyers complain about **
**Smell**21%
*“Chemical smell”*
**Quality-Overall**20%
*“I hope the quality control can be checked”*
**Taste-Overall**12%
*“I didnt like the taste also it was too thick”*
**Cooking Instructions**6%
*“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”*
**Flavor**4%
*“No aroma”*
**Value For Money**4%
*“Far too expensive”*
**Stale/Rotten/Spoiled**3%
*“not that fragrant”*
**Nutritional Content**3%
*“There's no nutrition in this rice & it's garbage”*
**Powdered/Crumbled**3%
*“both bags were torn”*
**Color**3%
*“The rice is half BLACK”*
## **Common questions**
- **Is basmati rice 10kg profitable to sell on Amazon United Kingdom?**
- The niche generates £419K/yr across 18 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the basmati rice 10kg niche?**
- 8 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in basmati rice 10kg?**
- Top complaints mined from reviews: Smell, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for basmati rice 10kg peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the basmati rice 10kg niche?**
- Listings span £5.03–£27.32; the average listing price is £14.26 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.
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