---
title: "Basin — £725K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/basin"
last_updated: "2026-07-31T08:30:22.039Z"
locale: en
meta:
description: "Niche score 50/100 · £725K/yr market · 1.6M searches/yr. Pricing outside the sweet spot ($6.87 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £725K/yr market · 1.6M searches/yr. Pricing outside the sweet spot ($6.87 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Basin — £725K/yr Amazon UK Niche (2026) - Flapen"
---
# **basin**
**Worth a look**
Shows low returns (0.4%), but pricing outside the sweet spot ($6.87 avg) keeps it on the watch list.
Market size 70Growth 23Conversion 73Competition 57Returns 98Price range 34Avg price 19Brand share 28Review moat 30Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£725K**
£725K/yr · 1.6M searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.69–£21.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,518.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.87**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, basin is a £725K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basin market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£687K–£859K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **35%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**95**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**8%**
- Addis66% - Wham8% - Minky5% - Easy Shopping4% - Whatmore4% - Joseph Joseph4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
30K20KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/basin/trend)
## **Top basin search terms**
- **washing up bowl**817K/yr-5.2%5.9% conv. - **washing up bowls for sink**139K/yr-0.6%5.7% conv. - **basin**106K/yr-11.4%4.7% conv. - **small washing up bowl**55K/yr+2.7%1.5% conv. - **sink bowl**55K/yr-6.2%4.5% conv. - **washing up bowls**51K/yr-4.1%3.1% conv. - **large washing up bowl**37K/yr+4.6%4.2% conv. - **washing bowl**35K/yr+12.3%5.6% conv. - **wash basin**31K/yr+9.8%3.2% conv. - **bowl plastic washing up**19K/yr-18.3%6.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/basin/search-terms)
## **Top basin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£36K10%£72K15%£109K20%£145K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Addis Rectangular Washing up Bowl Metallic Large 9.5 Litre**Addis**£4.92**4.6★11,153 rev](https://www.amazon.co.uk/dp/B0009K4H5K) [2**Addis 517935 Large Rectangular 10 Litre Washing Up Bowl with Handles Metallic Silver 39 x 32 x 14 cm**Addis**£3.84**4.6★13,217 rev](https://www.amazon.co.uk/dp/B078WBK9W2) [3**Addis Rectangular Washing Up Bowl Linen 9.5 Litre 38cm x 14cm**Addis**£4.45**4.6★11,153 rev](https://www.amazon.co.uk/dp/B0009K4H8M) [4**Advanced WHAM - 11285 - WASHING UP BOWL RECTANGULAR (Cleva Pro.SPEC Edition) by Wham**Wham**£5.26**4.5★751 rev](https://www.amazon.co.uk/dp/B01HR2YE8M) [5**Addis Large Washing Up Bowl With 12L Capacity In Air Blue**Addis**£6.13**4.5★587 rev](https://www.amazon.co.uk/dp/B07BJQSV6S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OptiProducts 11L Liter Plastic Washing Bowl Rectangular Multi-Purpose Basin Mixing Pot Sink Tidy Organizers (Grey)**OptiProducts**£4.95**751 rev2y ago](https://www.amazon.co.uk/dp/B0CQTNNWP8) [**Collapsible Washing Up Bowl Blue 3.5L**yenlk**£5.02**941 rev2y ago](https://www.amazon.co.uk/dp/B0CHW219JC) [**11 Litres Washing Up Bowl Rectangular Plastic Multi-Purpose Basin Mixing Sink Tidy Organizers (Grey)**Easy Shopping**£4.89**2,912 rev3y ago](https://www.amazon.co.uk/dp/B0C1SZ94PC) [**11 Litres Washing Up Bowl Rectangular Plastic Multi-Purpose Basin Mixing Sink Tidy Organizers (Black)**Easy Shopping**£4.97**2,912 rev3y ago](https://www.amazon.co.uk/dp/B0C1T6J9P2) [**Minky Washing Up Bowl with Sink Plug 11L Multipurpose Basin UK Made**Minky**£8.32**2,513 rev3y ago](https://www.amazon.co.uk/dp/B0BV2K66L5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Addis 517935 Large Rectangular 10 Litre Washing Up Bowl with Handles Metallic Silver 39 x 32 x 14 cm**Addis**£3.84**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B078WBK9W2) [**Addis Large Washing Up Bowl 10L Capacity In Roasted Red 39 x 32 x 14 cm**Addis**£5.62**4.7★**▲ 137%**](https://www.amazon.co.uk/dp/B078W9T7R2) [**Addis Washing Up Bowl Utility Butler Belfast Sinks Sage Green 33 x 42 x 17 cm 518035**Addis**£7.72**4.6★**▲ 118%**](https://www.amazon.co.uk/dp/B07BJQDZ9J) [**Addis Premium Soft Grip Large Rectangular Washing Up Bowl 9.5 litre White and Grey**Addis**£9.08**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B0B5HHD2ZZ) [**Wham Casa 39cm Rectangular Bowl (Silver)**Wham**£5.02**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B003KNF8QU)
**~~View all trending →~~**
## **What buyers say about basin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits right”*
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**11%
*“good value”*
**Color**9%
*“Love the colour”*
**Strength**9%
*“Good sturdy bowls great value just as described”*
**Advertised Vs Actual Product**6%
*“Just what i wanted”*
**Handle Quality**5%
*“Love the handles”*
**Ease Of Use**3%
*“Easy to use”*
**Washability**2%
*“Durable washing bowl”*
**Durability**2%
*“Excellent durable”*
### **What buyers complain about **
**Size-Overall**26%
*“was not fit for purpose”*
**Strength**12%
*“Also very brittle”*
**Quality-Overall**6%
*“POOR QUALITY WASHING UP BOWL”*
**Color**4%
*“i ordered wrong colour sent back for right colour”*
**Washability**4%
*“this washing up bowl is paper thin”*
**Value For Money**4%
*“Expensive for what you get”*
**Thickness**3%
*“Bit thin”*
**Durability**3%
*“Broken in two places”*
**Measurement/Reading Accuracy**3%
*“I dont think measurements are very accurate”*
**Material Quality**2%
*“Very cheap plastic”*
### **Top return reasons **
**Size-Overall**66%
**Defective Material/Parts**8%
**Color**7%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Ease Of Use**1%
**Leak-Proof**1%
**Water Resistance**1%
**Washability**1%
**Strength**1%
## **Common questions**
- **Is basin profitable to sell on Amazon United Kingdom?**
- The niche generates £725K/yr across 26 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the basin niche?**
- 10 brands and 95 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in basin?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.4%.
- **When does demand for basin peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the basin niche?**
- Listings span £2.69–£21.26; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 3,519 reviews — the moat a new listing must climb.
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