---
title: "Barolo Red Wine — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/barolo-red-wine"
last_updated: "2026-07-31T10:01:06.793Z"
locale: en
meta:
description: "Niche score 50/100 · £59K/yr market · 28K searches/yr · £30.18 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £59K/yr market · 28K searches/yr · £30.18 avg price. A small market ($59K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Barolo Red Wine — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **barolo red wine**
**Worth a look**
Shows low returns (0.3%), but a small market ($59K/yr) keeps it on the watch list.
Market size 15Growth 23Conversion 74Competition 26Returns 98Price range 95Avg price 95Brand share 25Review moat 96Quality gap 62
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****87.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£30.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£14.87–£75.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 28K searches
According to Flapen's Amazon United Kingdom niche tracking, barolo red wine is a £59K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barolo red wine market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£45K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#500**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**7%**
- Lo Zoccolaio34% - Canti19% - Batasiolo17% - Araldica11% - Barolo8% - Booths3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/barolo-red-wine/trend)
## **Top barolo red wine search terms**
- **barolo red wine**18K/yr+0.0%4.8% conv. - **barolo**7K/yr-13.1%4.7% conv. - **barolo wine**3K/yr-2.0%3.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/barolo-red-wine/search-terms)
## **Top barolo red wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£23K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine with Wood Case - Luxury Red Wine - Gifts for Women - Mum - 1x750 ml**Lo Zoccolaio**£25.33**4.4★28 rev](https://www.amazon.co.uk/dp/B09PC4H2FZ) [2**Canti - Italian Dry Barolo Red Wine Nebbiolo Grapes From Piemonte Rich Dark Berry Flavor with a Robust Rich Taste 1x750 ml**Canti**£14.87**3.8★47 rev](https://www.amazon.co.uk/dp/B019OI1LF6) [3**Araldica Barolo Flori Piemonte 75 cl**Araldica**£21.87**4.5★22 rev](https://www.amazon.co.uk/dp/B07HDTLKMZ) [4**Batasiolo BAROLO DOCG 750 ml Still Red Dry Wine Barolo Galant Selection**Batasiolo**£22.19**4.2★51 rev](https://www.amazon.co.uk/dp/B08HH2GSZW) [5**Cantine Di Ora Barolo Docg 75cl**Barolo**£21.22**0.0★0 rev](https://www.amazon.co.uk/dp/B0DLLBG4SS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Batasiolo BAROLO BENI**Batasiolo**£23.36**1 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8ZHC51) [**Cantine Di Ora Barolo Docg 75cl**Barolo**£21.22**0 rev1y ago](https://www.amazon.co.uk/dp/B0DLLBG4SS) [**Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV**Laithwaites Wine**£36.22**25 rev2y ago](https://www.amazon.co.uk/dp/B0CJ9LBYWD) [**SantOrsola Barolo D.O.C.G. + Chianti D.O.C. + Montepulciano D.O.C. dAbruzzo Italian Red Wine Giftbox - Luxury Red Wine - Gifts for Women - Mum - 3 x 750 ml**Sant'Orsola**£28.74**40 rev4y ago](https://www.amazon.co.uk/dp/B0B53FSZ7H) [**Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine with Wood Case - Luxury Red Wine - Gifts for Women - Mum - 1x750 ml**Lo Zoccolaio**£25.33**28 rev4y ago](https://www.amazon.co.uk/dp/B09PC4H2FZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lo Zoccolaio Barolo DOCG Piedmont Red Dry Wine - 1x750 ml**Lo Zoccolaio**£21.52**5.0★**▲ 541%**](https://www.amazon.co.uk/dp/B08BBXJ5HT) [**Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV**Laithwaites Wine**£36.22**4.5★**▲ 350%**](https://www.amazon.co.uk/dp/B0CJ9LBYWD) [**Cantine Di Ora Barolo Docg 75cl**Barolo**£21.22**0.0★**▲ 167%**](https://www.amazon.co.uk/dp/B0DLLBG4SS) [**E.H. Booth & Co Barolo Red Wine 75cl**Booths**£15.00**4.4★**▲ 156%**](https://www.amazon.co.uk/dp/B07B4B4CGH) [**Batasiolo BAROLO BENI**Batasiolo**£23.36**5.0★**▲ 135%**](https://www.amazon.co.uk/dp/B0FJ8ZHC51)
**~~View all trending →~~**
## **What buyers say about barolo red wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**39%
*“Excellent wine”*
**Gifting Purpose**33%
*“Great gift”*
**Taste-Overall**22%
*“Lovely cheese with great taste finished with a tasty red”*
**Flavor**6%
*“Famous wine,good flavour,great taste,seamless quaffing”*
### **What buyers complain about **
**Size-Overall**50%
*“However in the small print”*
**Value For Money**50%
*“Very bad value”*
## **Common questions**
- **Is barolo red wine profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 17 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the barolo red wine niche?**
- 10 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in barolo red wine?**
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for barolo red wine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the barolo red wine niche?**
- Listings span £14.87–£75.41; the average listing price is £30.18 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.
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