---
title: "Bar — £368K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bar"
last_updated: "2026-07-31T10:52:32.886Z"
locale: en
meta:
description: "Niche score 57/100 · £368K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £368K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bar — £368K/yr Amazon UK Niche (2026) - Flapen"
---
# **bar**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 25Conversion 99Competition 83Returns 100Price range 2Avg price 7Brand share 62Review moat 67Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****836.02**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£368K**
£368K/yr · 759K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.65**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.83–£15.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bar is a £368K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bar market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£398K–£530K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **31%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**129**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 77%
**Open market**
**23%**
- Kellogg's Rice Krispies16% - Nestlé15% - Cadbury14% - Nature Valley14% - Go Ahead9% - Kellogg's Special K9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/bar/trend)
## **Top bar search terms**
- **cereal bars**341K/yr+1.4%17.3% conv. - **breakfast bars**82K/yr+2.1%12.4% conv. - **snack bars**66K/yr-10.6%6.4% conv. - **bars**56K/yr-0.5%4.2% conv. - **cereal bar**47K/yr+1.3%13.9% conv. - **brunch bars**41K/yr+11.9%15.8% conv. - **kelloggs cereal bars**21K/yr+3.2%9.5% conv. - **snack bar**19K/yr+3.5%4.0% conv. - **nutrigrain bars**16K/yr+4.1%14.4% conv. - **healthy bars**11K/yr-6.2%4.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bar/search-terms)
## **Top bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£11K6%£22K9%£33K12%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kelloggs Nutri-Grain Strawberry Breakfast Bakes Cereal Bars 6x37g 222g**Kellogg's Special K**£1.49**4.6★592 rev](https://www.amazon.co.uk/dp/B005EPJFR0) [2**Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g**Kellogg's Rice Krispies**£0.98**4.6★115 rev](https://www.amazon.co.uk/dp/B0FG85NT7X) [3**Nestlé Cereals - Nesquik Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins Calcium & Iron - 6 x 25g Bar Multipack**Nestlé**£0.88**4.5★157 rev](https://www.amazon.co.uk/dp/B07BJLZJ82) [4**Cadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)**Cadbury**£2.61**4.8★63 rev](https://www.amazon.co.uk/dp/B0FHK7D5ZJ) [5**Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack**Nestlé**£0.84**4.4★137 rev](https://www.amazon.co.uk/dp/B082D1VSYJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadbury Brunch Chunky Choc Chip Cereal Bars 280 g (Pack of 1)**Cadbury**£2.61**63 rev1y ago](https://www.amazon.co.uk/dp/B0FHK7D5ZJ) [**Cadbury Brunch Chunky Choc Chip Cereal Bars 4 x 28 g (Pack of 1)**Cadbury**£1.35**53 rev1y ago](https://www.amazon.co.uk/dp/B0FH2K8S66) [**Cadbury Brunch Sweet Raisins Cereal Bars 4 x 28 g (Pack of 1)**Cadbury**£1.35**31 rev1y ago](https://www.amazon.co.uk/dp/B0FH2L3NM1) [**Kelloggs Corn Flakes Chocolate cereal and milk snack bars 4 x 24g**Kellogg's**£0.95**49 rev1y ago](https://www.amazon.co.uk/dp/B0FGWS6DK8) [**Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g**Kellogg's Rice Krispies**£0.98**115 rev1y ago](https://www.amazon.co.uk/dp/B0FG85NT7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CADBURY Brunch BAR Choc CHIP Full Box 30 x 32g Bars Original Fresh Stock**Cadbury**£15.31**4.4★**▲ 138%**](https://www.amazon.co.uk/dp/B085S4B9XF) [**Nestlé Cereals - Nesquik Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins Calcium & Iron - 6 x 25g Bar Multipack**Nestlé**£0.88**4.5★**▲ 113%**](https://www.amazon.co.uk/dp/B07BJLZJ82) [**Nestlé Cereals - Lion Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack**Nestlé Lion**£0.87**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B08BXB53ZM) [**Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack**Nestlé**£0.84**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B082D1VSYJ) [**Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)**Belvita**£1.98**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0DD7X3M2D)
**~~View all trending →~~**
## **What buyers say about bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Absolutely delicious”*
**Value For Money**15%
*“Excellent Value”*
**Nutritional Content**6%
*“Delicious protein bars”*
**Quality-Overall**5%
*“Good quality, and arrived on time”*
**Flavor**5%
*“Great range of flavours”*
**Health Benefits-Overall**4%
*“low calorie thank you”*
**Sweetness**3%
*“Great sweet treat for great price”*
**Crispiness**2%
*“Crispy treat”*
**Baking**2%
*“Great biscuits”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**24%
*“No taste”*
**Moist/Dry**7%
*“They are dry as a bone”*
**Sweetness**6%
*“far to much sugary sweetness in such a small bar”*
**Size-Overall**6%
*“Not the biggest of bars”*
**Flavor**5%
*“Very disapointed not nice flavour at all”*
**Value For Money**4%
*“overpriced”*
**Texture/Consistency-Overall**3%
*“the texture is different almost like its off - I checked the sell by date”*
**Quality-Overall**3%
*“Something changed, not for the better”*
**Hard Feel**2%
*“Awfully hard”*
**Ease Of Chewing/Swallowing**2%
*“Sort of tough to chew”*
## **Common questions**
- **Is bar profitable to sell on Amazon United Kingdom?**
- The niche generates £368K/yr across 49 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the bar niche?**
- 16 brands and 129 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in bar?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Sweetness. The return rate is 0.0%.
- **When does demand for bar peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bar niche?**
- Listings span £0.83–£15.31; the average listing price is £2.65 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.
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