---
title: "Bananas — £599K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bananas"
last_updated: "2026-07-31T12:35:50.274Z"
locale: en
meta:
description: "Niche score 40/100 · £599K/yr market · 999K searches/yr · £1.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £599K/yr market · 999K searches/yr · £1.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bananas — £599K/yr Amazon UK Niche (2026) - Flapen"
---
# **bananas**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 21Conversion 100Competition 6Returns 100Price range 0Avg price 4Brand share 0Review moat 49Quality gap 42
**Conversion**
**Incredible****41.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£599K**
£599K/yr · 999K searches
**Review moat**
**Okay****1,589.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£1.43**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.79–£2.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bananas is a £599K/yr Amazon United Kingdom market (999K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bananas market data**
- **Units sold / yr**
- **500K–600K**
- avg 60,000–80,000/product
- **Revenue / yr**
- **£715K–£858K**
- units × avg price
- **Conversion rate**
- **41.9%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Fyffes87% - by Amazon10% - Morrisons3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/bananas/trend)
## **Top bananas search terms**
- **bananas**638K/yr-11.6%40.4% conv. - **banana**192K/yr-0.9%24.3% conv. - **bananas fresh**131K/yr+4.4%34.6% conv. - **bannana**5K/yr+7.7%14.4% conv. - **bananas morrisons**6K/yr+27.7%27.8% conv. - **banan**13K/yr-74.8%23.0% conv. - **morrisons bananas**3K/yr+11.8%38.1% conv. - **banna**4K/yr-21.3%10.4% conv. - **banans**3K/yr-7.7%38.3% conv. - **bannas**2K/yr-3.9%30.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bananas/search-terms)
## **Top bananas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£90K30%£180K45%£270K60%£360K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fyffes Bananas 5pk**Fyffes**£0.93**4.4★1,518 rev](https://www.amazon.co.uk/dp/B0FVMCMDT5) [2**Fyffes Medium Ripe & Ready Bananas 5 pack**Fyffes**£0.79**4.5★3,193 rev](https://www.amazon.co.uk/dp/B09HTTV6B1) [3**Fyffes Snack Size Bananas 7pk**Fyffes**£0.98**4.5★885 rev](https://www.amazon.co.uk/dp/B0FVM8G8T8) [4**by Amazon Organic Fairtrade Bananas 5 Pack**by Amazon**£1.45**4.6★1,794 rev](https://www.amazon.co.uk/dp/B0862Z3NRR) [5**Fyffes Organic Fairtrade Bananas 6pk**Fyffes**£1.95**4.5★315 rev](https://www.amazon.co.uk/dp/B0FVM82CLX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fyffes Bananas 5pk**Fyffes**£0.93**1,518 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMCMDT5) [**Fyffes Snack Size Bananas 7pk**Fyffes**£0.98**885 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM8G8T8) [**Fyffes Organic Fairtrade Bananas 6pk**Fyffes**£1.95**315 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM82CLX) [**Fyffes Large Ripen At Home Bananas 8 pack**Fyffes**£1.51**298 rev3y ago](https://www.amazon.co.uk/dp/B0C69ZH2HT) [**Fyffes Medium Ripe & Ready Bananas 5 pack**Fyffes**£0.79**3,193 rev4y ago](https://www.amazon.co.uk/dp/B09HTTV6B1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raspberries 150g**Morrisons**£2.36**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B01LF3WD6O) [**Fyffes Bananas 5pk**Fyffes**£0.93**4.4★**▲ 15%**](https://www.amazon.co.uk/dp/B0FVMCMDT5) [**Fyffes Medium Ripe & Ready Bananas 5 pack**Fyffes**£0.79**4.5★**— 0%**](https://www.amazon.co.uk/dp/B09HTTV6B1) [**by Amazon Organic Fairtrade Bananas 5 Pack**by Amazon**£1.45**4.6★**— 10%**](https://www.amazon.co.uk/dp/B0862Z3NRR) [**Fyffes Large Ripen At Home Bananas 8 pack**Fyffes**£1.51**4.4★**▼ 11%**](https://www.amazon.co.uk/dp/B0C69ZH2HT)
**~~View all trending →~~**
## **What buyers say about bananas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**30%
*“Nice and fresh”*
**Taste-Overall**28%
*“Great taste”*
**Quality-Overall**12%
*“Good quality bananas”*
**Size-Overall**9%
*“Nice size, not too small”*
**Value For Money**7%
*“arivved in perfect ripness good value for money”*
**Nutritional Content**3%
*“Banana are so good for you plenty of passium”*
**Durability**2%
*“They kept well”*
**Flavor**2%
*“Lovely flavour”*
**Health Benefits-Overall**1%
*“No sugar so good for health”*
**Ease Of Chewing/Swallowing**1%
*“ready to eat”*
### **What buyers complain about **
**Size-Overall**21%
*“Very small”*
**Stale/Rotten/Spoiled**12%
*“Banana was not fresh”*
**Quality-Overall**12%
*“Bad quality”*
**Color**11%
*“Yellow,cheap,yum”*
**Storage Temperature**8%
*“Dissolved in 5 days flat”*
**Taste-Overall**8%
*“bad bananas”*
**Powdered/Crumbled**5%
*“Arrived with a couple bit squashed”*
**Moist/Dry**3%
*“Not like expected o very soggy”*
**Color Fading/Discoloration**3%
*“went soft and brown very quickly”*
**Durability**3%
*“by the time they ripe they gone off”*
## **Common questions**
- **Is bananas profitable to sell on Amazon United Kingdom?**
- The niche generates £599K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the bananas niche?**
- 3 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bananas?**
- Top complaints mined from reviews: Size-Overall, Stale/Rotten/Spoiled, Quality-Overall. The return rate is 0.0%.
- **When does demand for bananas peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the bananas niche?**
- Listings span £0.79–£2.36; the average listing price is £1.43 (sweet spot $15–$100). The average incumbent carries 1,590 reviews — the moat a new listing must climb.
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