---
title: "Banana Rum — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/banana-rum"
last_updated: "2026-07-31T09:29:43.981Z"
locale: en
meta:
description: "Niche score 47/100 · £84K/yr market · 41K searches/yr · £21.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £84K/yr market · 41K searches/yr · £21.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Banana Rum — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **banana rum**
**Skip it**
A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 43Conversion 84Competition 14Returns 98Price range 71Avg price 92Brand share 37Review moat 59Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£8.33–£31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,141.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£84K**
£84K/yr · 41K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, banana rum is a £84K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **banana rum market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£55K–£66K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**14%**
- Langs35% - Discarded17% - Hawksbill Rum15% - PALM BEACH8% - Red Leg8% - Pirate's Grog3% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/banana-rum/trend)
## **Top banana rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Langs Banana Flavoured Jamaican Rum 70cl | Award-Winning Pot & Column Distilled | 37.5% ABV | Natural Banana & Fruit Flavours | Smooth Rum for Cocktails and Mixed Drinks Home Bars**Langs**£17.64**4.7★710 rev](https://www.amazon.co.uk/dp/B08JGKH74H) [2**DISCARDED Banana Peel Rum Rich & Smooth Notes of Banana Bread Award-Winning Zero Waste Premium Rum GiftReady Bottle 37.5% ABV 70 cl**Discarded**£21.18**4.7★819 rev](https://www.amazon.co.uk/dp/B093MB6YLN) [3**Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl**Hawksbill Rum**£20.44**4.7★919 rev](https://www.amazon.co.uk/dp/B0F2J2VN68) [4**Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv**PALM BEACH**£8.33**4.7★1,017 rev](https://www.amazon.co.uk/dp/B08G5VX2K6) [5**RedLeg Banana Rum - Premium Aged Caribbean Spiced Rum Infused with Banana 70cl**Red Leg**£19.50**4.5★719 rev](https://www.amazon.co.uk/dp/B08LCHY45P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl**Hawksbill Rum**£20.44**919 rev1y ago](https://www.amazon.co.uk/dp/B0F2J2VN68) [**Banana Spiced Rum Limited Edition Tropical Collection 70cl 37.5% ABV**Pirate's Grog**£29.51**1,026 rev1y ago](https://www.amazon.co.uk/dp/B0GFBMQ72N) [**Rockstar Spirits Two Swallows Banana Premium Overproof Spiced Rum 50cl 38% ABV**Rockstar Spirits**£21.26**18 rev4y ago](https://www.amazon.co.uk/dp/B09SBXBMSM) [**Eighty-Six Friends Banana Rum 70cl**Eighty-Six Friends**£31.36**27 rev4y ago](https://www.amazon.co.uk/dp/B09DL9SC8D) [**Banana Rum 70cl by Dutch Rummers (ABV 35 Percent) Golden Rum Three-Year-Old Caribbean Rum Jamaican Rum and Rums Blended from Brazil and Dominican Republic Rested in American Oak Barrels**Dutch Rummers**£16.98**56 rev4y ago](https://www.amazon.co.uk/dp/B09DDFX4TX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Banana Spiced Rum Limited Edition Tropical Collection 70cl 37.5% ABV**Pirate's Grog**£29.51**4.7★**▲ 289%**](https://www.amazon.co.uk/dp/B0GFBMQ72N) [**Langs Banana Flavoured Jamaican Rum 70cl | Award-Winning Pot & Column Distilled | 37.5% ABV | Natural Banana & Fruit Flavours | Smooth Rum for Cocktails and Mixed Drinks Home Bars**Langs**£17.64**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B08JGKH74H) [**Rockstar Spirits Two Swallows Banana Premium Overproof Spiced Rum 50cl 38% ABV**Rockstar Spirits**£21.26**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B09SBXBMSM) [**Bumbu Original Rum 70cl**Bumbu**£24.41**4.8★**▲ 14%**](https://www.amazon.co.uk/dp/B08HT2MB9D) [**Hawksbill Banana Spiced Rum Sustainable Dark Liquor Supporting Endangered Sea Turtles Eco Conscious Traditional Caribbean Rum Spirit for Cocktails 37.5% Alcohol Drink 70cl**Hawksbill Rum**£20.44**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0F2J2VN68)
**~~View all trending →~~**
## **What buyers say about banana rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**27%
*“Bumbu Original Rum is my drink of choice for the rare occasions I have alcohol”*
**Taste-Overall**23%
*“This tastes absolutely incredible”*
**Flavor**15%
*“LOVELY FLAVOUR”*
**Value For Money**15%
*“Good price”*
**Sweetness**6%
*“Very smooth, sweet and a slight kick”*
**Quality-Overall**5%
*“High quality rum”*
**Gifting Purpose**3%
*“Xmas gift for son who is a barman/cocktail maker-thrilled to say the least”*
**Ease Of Use**3%
*“Very, very easy to drink”*
### **What buyers complain about **
**Flavor**43%
*“artificially flavoured products are”*
**Taste-Overall**22%
*“Just tastes fake, no real rum notes just added sugars and flavourings”*
**Sweetness**6%
*“Way too sweet”*
**Artificial Sweeteners**4%
*“cheap artificial additives in an attempt to tart up the cheapest”*
**Value For Money**4%
*“I wouldn't say it's worth what I paid for it”*
## **Common questions**
- **Is banana rum profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 11 tracked products. 90-day search growth is +14.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the banana rum niche?**
- 11 brands and 37 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in banana rum?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Sweetness. The return rate is 0.4%.
- **When does demand for banana rum peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the banana rum niche?**
- Listings span £8.33–£31.36; the average listing price is £21.94 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.
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