---
title: "Balsamic Glaze — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/balsamic-glaze"
last_updated: "2026-07-31T08:36:50.015Z"
locale: en
meta:
description: "Niche score 45/100 · £77K/yr market · 64K searches/yr · £5.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £77K/yr market · 64K searches/yr · £5.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Balsamic Glaze — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **balsamic glaze**
**Skip it**
Prices mostly outside the sweet spot ($2.11–$10.88) — this niche doesn't clear our bar today.
Market size 19Growth 60Conversion 100Competition 20Returns 100Price range 0Avg price 16Brand share 32Review moat 83Quality gap 24
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****343.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+35.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£77K**
£77K/yr · 64K searches
**Avg price**
**Bad****£5.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.11–£10.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, balsamic glaze is a £77K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **balsamic glaze market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£70K–£84K**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**24**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**9%**
- Mazzetti39% - Morrisons14% - Mr Organic12% - Filippo Berio11% - Odysea10% - Hot Star Honey6% - Open — no brand owns it (2 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — +35.2% search growth over the last 90 days.
2K1KHoliday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/balsamic-glaze/trend)
## **Top balsamic glaze search terms**
- **balsamic glaze**58K/yr+34.1%20.6% conv. - **balsamic vinegar glaze**3K/yr+34.8%13.7% conv. - **balsamic glaze thick**3K/yr+67.2%17.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/balsamic-glaze/search-terms)
## **Top balsamic glaze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)**Mazzetti**£2.93**4.7★520 rev](https://www.amazon.co.uk/dp/B097FHFCVB) [2**Morrisons Glaze with Balsamic Vinegar Modena 250ml**Morrisons**£2.11**4.7★215 rev](https://www.amazon.co.uk/dp/B00E393Z9C) [3**Mr Organic Glaze with Balsamic Vinegar of Modena - Authentic Italian Flavours - Vegan-Friendly - Made with Organic Ingredients - Sweet and Tangy Taste - Ideal for Enhancing Dishes**Mr Organic**£3.59**4.6★136 rev](https://www.amazon.co.uk/dp/B0CV7ZQBD2) [4**Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml**Filippo Berio**£2.96**4.9★43 rev](https://www.amazon.co.uk/dp/B07JZBDMF1) [5**Mazzetti Classic Balsamic Glaze 380ml**Mazzetti**£5.63**4.5★162 rev](https://www.amazon.co.uk/dp/B09XVJZBWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml**Filippo Berio**£2.96**43 rev2y ago](https://www.amazon.co.uk/dp/B07JZBDMF1) [**Willow Creek | Balsamic Glaze Original Flavour 250ml Smooth Thick Syrup**Willow Creek**£10.88**36 rev2y ago](https://www.amazon.co.uk/dp/B0D4F34CST) [**Hot Star Honey Classic Balsamic Glaze - Handcrafted Honey Glaze - 330g**Hot Star Honey**£8.75**1,491 rev4y ago](https://www.amazon.co.uk/dp/B0B1W1NXT9) [**Mazzetti Classic Balsamic Glaze 380ml**Mazzetti**£5.63**162 rev4y ago](https://www.amazon.co.uk/dp/B09XVJZBWW) [**Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)**Mazzetti**£2.93**520 rev4y ago](https://www.amazon.co.uk/dp/B097FHFCVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hot Star Honey Classic Balsamic Glaze - Handcrafted Honey Glaze - 330g**Hot Star Honey**£8.75**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B0B1W1NXT9) [**Classic Balsamic Glaze Balsamic Vinegar of Modena 250ml**Filippo Berio**£2.96**4.9★**▲ 19%**](https://www.amazon.co.uk/dp/B07JZBDMF1) [**Odysea Glaze - 92% Balsamic Vinegar Thick & Smooth 500ml**Odysea**£8.21**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B072XD944D) [**Willow Creek | Balsamic Glaze Original Flavour 250ml Smooth Thick Syrup**Willow Creek**£10.88**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B0D4F34CST) [**Mazzetti Balsamic Glaze with Balsamic Vinegar of Modena. The original gourmet glaze thick and sweet. Perfect for salads meats and vegetables. Made in Italy Black 215 ml (Pack of 1)**Mazzetti**£2.93**4.7★**— 5%**](https://www.amazon.co.uk/dp/B097FHFCVB)
**~~View all trending →~~**
## **What buyers say about balsamic glaze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**47%
*“Nice balsamic- tasty”*
**Flavor**11%
*“like the flavour”*
**Thickness**9%
*“Nice thick, sweet balsamic”*
**Value For Money**7%
*“It wasn't expensive”*
**Advertised Vs Actual Product**6%
*“Product is as described”*
**Soft Feel**3%
*“So smooth”*
**Vegan/Organic**3%
*“organic and delicious”*
**Sweetness**3%
*“Just the amount of tartness I like”*
**Quality-Overall**2%
*“Great product”*
**Baking**2%
*“Yummy glaze & fab quality”*
### **What buyers complain about **
**Value For Money**19%
*“very expensive”*
**Spiciness**14%
*“It's not balsamic ginger”*
**Thickness**12%
*“which must be why it's so thick”*
**Bitter**7%
*“Has a bitter acrid taste”*
**Taste-Overall**7%
*“Nasty taste”*
**Flavor**7%
*“A bit weak in flavour”*
**Sweetness**5%
*“It's not sweet at all”*
## **Common questions**
- **Is balsamic glaze profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 10 tracked products. 90-day search growth is +35.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the balsamic glaze niche?**
- 8 brands and 24 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in balsamic glaze?**
- Top complaints mined from reviews: Value For Money, Spiciness, Thickness. The return rate is 0.0%.
- **When does demand for balsamic glaze peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the balsamic glaze niche?**
- Listings span £2.11–£10.88; the average listing price is £5.63 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.
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