---
title: "Search terms — baklava - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baklava/search-terms"
last_updated: "2026-07-31T16:13:31.100Z"
locale: en
meta:
  description: "Niche score 52/100 · £142K/yr market · 201K searches/yr · £13.93 avg price. Soft demand (-30.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £142K/yr market · 201K searches/yr · £13.93 avg price. Soft demand (-30.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — baklava - Flapen"
---

# **baklava**

**Worth a look**

Shows low returns (0.1%), but soft demand (-30.3% this quarter) keeps it on the watch list.

Market size 31Growth 10Conversion 59Competition 58Returns 100Price range 59Avg price 66Brand share 35Review moat 68Quality gap 83

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****770.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.93**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.58–£30.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£142K**

£142K/yr · 201K searches

**Growth**

**Bad****-30.3%**

90-day search growth — must beat 0% to launch