---
title: "Baklava — £142K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baklava"
last_updated: "2026-07-31T09:18:23.172Z"
locale: en
meta:
description: "Niche score 52/100 · £142K/yr market · 201K searches/yr · £13.93 avg price. Soft demand (-30.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £142K/yr market · 201K searches/yr · £13.93 avg price. Soft demand (-30.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baklava — £142K/yr Amazon UK Niche (2026) - Flapen"
---
# **baklava**
**Worth a look**
Shows low returns (0.1%), but soft demand (-30.3% this quarter) keeps it on the watch list.
Market size 31Growth 10Conversion 59Competition 58Returns 100Price range 59Avg price 66Brand share 35Review moat 68Quality gap 83
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****770.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.58–£30.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£142K**
£142K/yr · 201K searches
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baklava is a £142K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baklava market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£174K–£209K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **82%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**12%**
- Persis39% - Chateau de Mediterranean22% - Çerez Pazarı12% - Kandylas6% - Meşhur Safranbolu Lokumcusu4% - Sweet Land4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/baklava/trend)
## **Top baklava search terms**
- **baklava**138K/yr-30.1%5.0% conv. - **baklava gift box**29K/yr-42.3%7.3% conv. - **turkish baklava**6K/yr-21.7%4.9% conv. - **baklava sweets**8K/yr-14.0%5.7% conv. - **greek baklava**4K/yr+58.5%4.7% conv. - **baclava**6K/yr-27.6%5.2% conv. - **baklawa**3K/yr-35.7%3.9% conv. - **baklava pistachio**3K/yr-39.1%4.1% conv. - **baklava 1kg**4K/yr-36.9%4.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baklava/search-terms)
## **Top baklava products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Persis Baklava Gift Box | 1kg (2.2 lb) 42 Pieces | Premium Baklava with Cashew Almond Walnut & Pistachio | Egg-Free | BRCGS Certified | Luxury Sweet Hamper for Special Occasions**Persis**£19.78**4.3★1,792 rev](https://www.amazon.co.uk/dp/B00INZ99YM) [2**Persis Baklava Gift Box | 250g | Premium Baklava with Cashew Almond and Walnut | Egg-Free | UK BRCGS Certified | Luxury Sweet Hamper for Special Occasions**Persis**£7.62**4.3★617 rev](https://www.amazon.co.uk/dp/B0B1MLQ2TT) [3**Baklava Bitesize Gift Box | Traditional Baklawa | UK Baked Lebanese Recipe | Assorted Nut & Filo Pastry | Approx 24 Pieces 325g | Chateau de Mediterranean**Chateau de Mediterranean**£12.54**4.3★2,966 rev](https://www.amazon.co.uk/dp/B071S1XNQ5) [4**Baklava Gift Tin | Traditional Baklawa | UK Baked Lebanese Recipe | Assorted Nut & Filo Pastry | Approx 30 Pieces 500g | Chateau de Mediterranean**Chateau de Mediterranean**£15.09**4.5★888 rev](https://www.amazon.co.uk/dp/B0D3B42R7N) [5**Cerez Pazari Premium Assorted Baklava Pastry Metal Gift Box 240g Apprx.23 pcs Luxury Traditional Handmade Dessert Ideal for Birthdays Ramadan Gifts Eid Gifts Christmas**Çerez Pazarı**£9.16**4.3★4,327 rev](https://www.amazon.co.uk/dp/B09TRP5SGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meşhur Safranbolu Lokumcusu Turkish Pistachio Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box**Meşhur Safranbolu Lokumcusu**£10.54**20 rev5mo ago](https://www.amazon.co.uk/dp/B0GP1QCW6L) [**Meşhur Safranbolu Lokumcusu Turkish Walnut Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box**Meşhur Safranbolu Lokumcusu**£10.30**20 rev5mo ago](https://www.amazon.co.uk/dp/B0GP16QX5X) [**Baklavarian Mixed Baklava Assortment 370g**Zahret Nablus Sweets**£7.84**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GPLZLDDR) [**Baklawa Sweets - Parent (Special Assorted Sweets - 800g)**Yaffa**£17.24**7 rev1y ago](https://www.amazon.co.uk/dp/B0FDQSY619) [**Yaffa Anabtawi Classic Walnut Baklava 350g Authentic Handmade Middle Eastern Dessert Pastry | Halal & Vegetarian Sweets for Eid Ramadan Christmas & Gifting |Assorted Baklawa Gift 350g**Yaffa**£10.17**4 rev1y ago](https://www.amazon.co.uk/dp/B0DVZDV4YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meşhur Safranbolu Lokumcusu Turkish Pistachio Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box**Meşhur Safranbolu Lokumcusu**£10.54**3.0★**▲ 445%**](https://www.amazon.co.uk/dp/B0GP1QCW6L) [**Meşhur Safranbolu Lokumcusu Turkish Walnut Baklava Pastry 14.11 oz (400g) Authentic Turkish Desserts Halal Gourmet Sweets Gift Box**Meşhur Safranbolu Lokumcusu**£10.30**3.0★**▲ 441%**](https://www.amazon.co.uk/dp/B0GP16QX5X) [**Yaffa Anabtawi Classic Walnut Baklava 350g Authentic Handmade Middle Eastern Dessert Pastry | Halal & Vegetarian Sweets for Eid Ramadan Christmas & Gifting |Assorted Baklawa Gift 350g**Yaffa**£10.17**5.0★**▲ 239%**](https://www.amazon.co.uk/dp/B0DVZDV4YK) [**Baklavarian Mixed Baklava Assortment 370g**Zahret Nablus Sweets**£7.84**3.4★**▲ 181%**](https://www.amazon.co.uk/dp/B0GPLZLDDR) [**Baklawa Sweets - Parent (Special Assorted Sweets - 800g)**Yaffa**£17.24**5.0★**▲ 139%**](https://www.amazon.co.uk/dp/B0FDQSY619)
**~~View all trending →~~**
## **What buyers say about baklava**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Absolutely delicious”*
**Quality-Overall**14%
*“overall this is a good selection”*
**Gifting Purpose**11%
*“Great for gifting or sharing”*
**Sweetness**9%
*“The sweets had a great taste”*
**Value For Money**8%
*“Excellent value for money”*
**Crispiness**4%
*“crisp”*
**Size-Overall**3%
*“I was pleased with the size”*
**Freshness**3%
*“It was fresh and tasty, arrived on time,nice gift package”*
**Baking**2%
*“Tasty baklavas”*
**Flavor**2%
*“Great price and flavour”*
### **What buyers complain about **
**Taste-Overall**18%
*“However, I didnt taste the nuts fully”*
**Moist/Dry**15%
*“Found some pieces very dry and tasteless”*
**Value For Money**12%
*“Overpriced”*
**Size-Overall**8%
*“Just seemed a little small”*
**Sweetness**8%
*“not even good sugar”*
**Quality-Overall**5%
*“Poor quality”*
**Advertised Vs Actual Product**3%
*“Size of box is deceiving”*
**Ingredients-Overall**3%
*“very disappointed threw them away after read ingredients”*
**Storage Temperature**3%
*“Overcooked”*
**Smell**3%
*“The box smells of paint”*
## **Common questions**
- **Is baklava profitable to sell on Amazon United Kingdom?**
- The niche generates £142K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the baklava niche?**
- 12 brands and 12 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in baklava?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Value For Money. The return rate is 0.1%.
- **When does demand for baklava peak?**
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the baklava niche?**
- Listings span £4.58–£30.01; the average listing price is £13.93 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.
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