---
title: "Baking Soda — £900K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baking-soda"
last_updated: "2026-07-31T09:18:35.789Z"
locale: en
meta:
description: "Niche score 45/100 · £900K/yr market · 883K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £900K/yr market · 883K searches/yr · £5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Soda — £900K/yr Amazon UK Niche (2026) - Flapen"
---
# **baking soda**
**Skip it**
Prices mostly outside the sweet spot ($1.63–$8.59) — this niche doesn't clear our bar today.
Market size 76Growth 23Conversion 99Competition 18Returns 100Price range 0Avg price 15Brand share 20Review moat 18Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£900K**
£900K/yr · 883K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****16,233.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.63–£8.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baking soda is a £900K/yr Amazon United Kingdom market (883K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking soda market data**
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£806K–£1.1M**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**106**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**5%**
- Arm & Hammer47% - AKSOY19% - Duzzit9% - Dri-Pak9% - Grow Chem8% - CHEFS & CO3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
20K15K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/baking-soda/trend)
## **Top baking soda search terms**
- **baking soda**621K/yr-5.5%14.9% conv. - **baking soda for cleaning**192K/yr+7.4%17.6% conv. - **arm and hammer baking soda**31K/yr-12.5%11.2% conv. - **arm & hammer baking soda**9K/yr+1.5%11.3% conv. - **baking powder for cleaning**6K/yr-9.5%13.4% conv. - **baking sofa**5K/yr-4.8%9.3% conv. - **baking soda cleaning**5K/yr-14.7%16.3% conv. - **soda powder**3K/yr+22.3%8.0% conv. - **cleaning soda**3K/yr-10.4%10.6% conv. - **cleaning baking soda**4K/yr-19.2%14.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baking-soda/search-terms)
## **Top baking soda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£90K20%£180K30%£270K40%£360K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arm and Hammer Baking Soda - Baking Powder Baking Soda for Cleaning Pure Baking Soda**Arm & Hammer**£3.74**4.4★12,925 rev](https://www.amazon.co.uk/dp/B00032BPCM) [2**Aksoy Baking Soda 1.8KG Jar || Pure Sodium Bicarbonate Powder Highest Purity Food Grade Versatile Baking Soda for Cooking Baking Cleaning Deodorizing & More!**AKSOY**£4.22**4.6★5,807 rev](https://www.amazon.co.uk/dp/B091NTJYS3) [3**Dri-Pak Clean & Natural Bicarbonate of Soda 500g**Dri-Pak**£1.63**4.3★5,542 rev](https://www.amazon.co.uk/dp/B0027ICKCY) [4**Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.**Grow Chem**£7.79**4.6★6,063 rev](https://www.amazon.co.uk/dp/B09GMRQ12R) [5**Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 g (Pack of 1)**Duzzit**£3.01**4.5★13,105 rev](https://www.amazon.co.uk/dp/B00DM4XC92)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket**CHIQUO**£6.74**199 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMPXDXC) [**Noels Bicarbonate of Soda Ideal for Baking 900g**Noel's**£2.75**704 rev1y ago](https://www.amazon.co.uk/dp/B0DQ5D1T1C) [**Amazing Baking Soda Multi Purpose Household Cleaner - Duzzit Amazing Baking Soda 500g - Pack of 2**Duzzit**£4.52**2,423 rev4y ago](https://www.amazon.co.uk/dp/B09QW7BY6Y) [**Aksoy Baking Soda 3KG JAR PACK | Pure Sodium Bicarbonate Powder with Highest Purity Food Grade Multi-Purpose Use for Cooking Baking Cleaning Odor Removal and More...**AKSOY**£6.75**5,807 rev4y ago](https://www.amazon.co.uk/dp/B09PZ3XQCP) [**Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.**Grow Chem**£7.79**6,063 rev4y ago](https://www.amazon.co.uk/dp/B09GMRQ12R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dri-Pak Clean & Natural Bicarbonate of Soda 500g**Dri-Pak**£1.63**4.3★**▲ 142%**](https://www.amazon.co.uk/dp/B0027ICKCY) [**Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket**CHIQUO**£6.74**4.6★**▲ 92%**](https://www.amazon.co.uk/dp/B0FVMPXDXC) [**Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 g (Pack of 1)**Duzzit**£3.01**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B00DM4XC92) [**Arm & Hammer Baking Soda-4LB (01170)**Arm & Hammer**£7.63**4.5★**▲ 51%**](https://www.amazon.co.uk/dp/B0005ZXPY8) [**Arm & Hammer Baking Soda 454 g (Pack of 4)**Arm & Hammer**£8.59**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B00K098Q5W)
**~~View all trending →~~**
## **What buyers say about baking soda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great value”*
**Quality-Overall**21%
*“Wonderful quality Soda”*
**Ease Of Cleaning**17%
*“Excellent for cleaning”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Baking**5%
*“Great for baking”*
**Size-Overall**2%
*“perfect size for me”*
**Smell**2%
*“getting rid of odours”*
**Vegan/Organic**1%
*“Organic being the best option”*
**Washability**1%
*“Laundry booster”*
### **What buyers complain about **
**Size-Overall**41%
*“not this size”*
**Value For Money**11%
*“didnt see that this was half the size for the same price”*
**Ease Of Use**5%
*“Impossible to open”*
**Functionality-Overall**5%
*“- nothing was working”*
**Leak-Proof**4%
*“leaking ok versatile ok witness not sure yet”*
**Smell**3%
*“leave in the fridge so that any funny scents are dispelled”*
**Advertised Vs Actual Product**2%
*“Incorrect Product Description”*
**Design-Overall**2%
*“Who the hell designed the lid”*
**Product Condition**2%
*“The product had been previously opened, had no seal and possibly used then resold.”*
**Quality-Overall**2%
*“Not the best”*
### **Top return reasons **
**Leak-Proof**49%
**Value For Money**7%
**Size-Overall**7%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Contamination**6%
**Moist/Dry**4%
**Washability**2%
**Unsustainable Design**2%
**Quality-Overall**2%
## **Common questions**
- **Is baking soda profitable to sell on Amazon United Kingdom?**
- The niche generates £900K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the baking soda niche?**
- 8 brands and 106 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in baking soda?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 0.0%.
- **When does demand for baking soda peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the baking soda niche?**
- Listings span £1.63–£8.59; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 16,233 reviews — the moat a new listing must climb.
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