---
title: "Products — baking powder - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baking-powder/products"
last_updated: "2026-07-31T10:03:41.244Z"
locale: en
meta:
  description: "Niche score 41/100 · £88K/yr market · 151K searches/yr · £4.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £88K/yr market · 151K searches/yr · £4.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — baking powder - Flapen"
---

# **baking powder**

**Skip it**

Prices mostly outside the sweet spot ($0.66–$7.79) — this niche doesn't clear our bar today.

Market size 22Growth 15Conversion 97Competition 39Returns 100Price range 0Avg price 11Brand share 49Review moat 39Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,613.76**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£88K**

£88K/yr · 151K searches

**Growth**

**Bad****-20.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.02**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.66–£7.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100