---
title: "Baking Powder — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baking-powder"
last_updated: "2026-07-31T08:41:16.316Z"
locale: en
meta:
description: "Niche score 41/100 · £88K/yr market · 151K searches/yr · £4.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £88K/yr market · 151K searches/yr · £4.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Powder — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **baking powder**
**Skip it**
Prices mostly outside the sweet spot ($0.66–$7.79) — this niche doesn't clear our bar today.
Market size 22Growth 15Conversion 97Competition 39Returns 100Price range 0Avg price 11Brand share 49Review moat 39Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,613.76**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 151K searches
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.02**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.66–£7.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baking powder is a £88K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking powder market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£101K–£121K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **35%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**75**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**18%**
- Morrisons20% - Dr. Oetker19% - AKSOY16% - BBB BAKING BEAUTY & BEYOND13% - Pegasus7% - Saras Flavours of Asia6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/baking-powder/trend)
## **Top baking powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Baking Powder 160g**Morrisons**£0.88**4.7★338 rev](https://www.amazon.co.uk/dp/B09QJ25WFV) [2**Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container**AKSOY**£4.51**4.5★427 rev](https://www.amazon.co.uk/dp/B091NXY61S) [3**Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)**BBB BAKING BEAUTY & BEYOND**£2.70**4.5★270 rev](https://www.amazon.co.uk/dp/B0DVBQQVLG) [4**Dr. Oetker Baking Powder 170g**Dr. Oetker**£1.58**4.7★793 rev](https://www.amazon.co.uk/dp/B016IOUPJC) [5**PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking**Pegasus**£2.15**4.6★6 rev](https://www.amazon.co.uk/dp/B0GP8P3YPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking**Pegasus**£2.15**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GP8P3YPW) [**Baking Beauty and Beyond Professional Bakers Quality Pure Baking Powder - Natural Food Grade Baking Powder Perfect for Non-Yeast Baking Cake Bread and Biscuits (50gm)**BBB BAKING BEAUTY & BEYOND**£2.70**270 rev1y ago](https://www.amazon.co.uk/dp/B0DVBQQVLG) [**Baking Powder 170g (Pack of 3) | Triple Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries**Saras Flavours of Asia**£6.99**41 rev2y ago](https://www.amazon.co.uk/dp/B0D1H4XDC4) [**Oetker Baking Powder 170g (Pack of 2) | Double Pack for Perfect Baking | Leavening Agent | Essential for Cakes Muffins and Pastries**Saras Flavours of Asia**£5.89**94 rev2y ago](https://www.amazon.co.uk/dp/B0CMDL6K9B) [**Morrisons Baking Powder 160g**Morrisons**£0.88**338 rev4y ago](https://www.amazon.co.uk/dp/B09QJ25WFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PEGASUS Baking Powder 25g - Essential Leavening Agent for Baking**Pegasus**£2.15**4.6★**▲ 263%**](https://www.amazon.co.uk/dp/B0GP8P3YPW) [**Clabber Girl Double Acting Baking Powder 230g**Clabber Girl**£7.08**4.8★**▲ 22%**](https://www.amazon.co.uk/dp/B0014E4DS6) [**Aksoy Double Acting Baking Powder 1KG | All-Purpose Leavening Agent for Cooking and Baked Goods Desserts Breads & Cake | Vegan | Airtight Bulk Container**AKSOY**£4.51**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B091NXY61S) [**Dr. Oetker Baking Powder 170g**Dr. Oetker**£1.58**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B016IOUPJC) [**Morrisons Bicarbonate Of Soda Powder 180g**Morrisons**£0.66**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B09QJ2FYX2)
**~~View all trending →~~**
## **What buyers say about baking powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Excellent value”*
**Quality-Overall**23%
*“Good brand make”*
**Baking**13%
*“Great size for baking”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Cleaning**10%
*“great for cleaning sinks”*
**Ease Of Use**7%
*“Easy to use”*
**Toxic/Chemical Free**2%
*“has many other purposes than just using for cooking - I also use it to clean my induction hob- cheap chemical free”*
**Smell**2%
*“No odours”*
**Size-Overall**1%
*“perfect size for me”*
**Leak-Proof**1%
*“far more convenient than flimsy bags that spill or absorb moisture”*
### **What buyers complain about **
**Size-Overall**45%
*“this box is tiny”*
**Value For Money**10%
*“doesnt justify the high price”*
**Smell**6%
*“leave in the fridge so that any funny scents are dispelled”*
**Functionality-Overall**6%
*“didnt work as expected”*
**Ingredients-Overall**6%
*“Contains corn starch”*
**Ease Of Use**5%
*“Impossible to open”*
**Bitter**3%
*“Very bitter no matter how little I put in”*
**Product Condition**3%
*“The product had been previously opened, had no seal and possibly used then resold.”*
**Powdered/Crumbled**3%
*“I think its soda not powder”*
**Taste-Overall**2%
*“Tasted a little to see”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is baking powder profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the baking powder niche?**
- 12 brands and 75 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in baking powder?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
- **When does demand for baking powder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the baking powder niche?**
- Listings span £0.66–£7.79; the average listing price is £4.02 (sweet spot $15–$100). The average incumbent carries 2,614 reviews — the moat a new listing must climb.
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