---
title: "Baking Paper — £704K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baking-paper"
last_updated: "2026-07-31T08:32:08.042Z"
locale: en
meta:
description: "Niche score 42/100 · £704K/yr market · 577K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £704K/yr market · 577K searches/yr · £6.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Paper — £704K/yr Amazon UK Niche (2026) - Flapen"
---
# **baking paper**
**Skip it**
Prices mostly outside the sweet spot ($1.59–$13.76) — this niche doesn't clear our bar today.
Market size 69Growth 16Conversion 99Competition 10Returns 100Price range 0Avg price 18Brand share 26Review moat 38Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£704K**
£704K/yr · 577K searches
**Review moat**
**Okay****2,689.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.37**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.59–£13.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baking paper is a £704K/yr Amazon United Kingdom market (577K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking paper market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£637K–£796K**
- units × avg price
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**7%**
- by Amazon42% - Morrisons18% - PROWRAP15% - Caterserve8% - LuxLiv6% - Sealapack3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/baking-paper/trend)
## **Top baking paper search terms**
- **baking paper**221K/yr-16.8%19.4% conv. - **parchment paper**106K/yr-7.8%9.6% conv. - **greaseproof paper**96K/yr-18.5%16.9% conv. - **parchment paper for baking**45K/yr-32.5%11.5% conv. - **baking parchment**26K/yr-33.8%15.3% conv. - **baking paper roll**12K/yr-14.7%13.8% conv. - **grease proof paper**11K/yr+4.4%11.4% conv. - **baking parchment roll**12K/yr-10.5%13.7% conv. - **greaseproof paper roll**9K/yr-11.0%10.7% conv. - **butter paper**8K/yr-15.2%2.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baking-paper/search-terms)
## **Top baking paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£106K30%£211K45%£317K60%£423K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters**by Amazon**£1.81**4.6★2,775 rev](https://www.amazon.co.uk/dp/B0CNCN7RW4) [2**Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m**Morrisons**£1.59**4.5★158 rev](https://www.amazon.co.uk/dp/B0F5X7LCCV) [3**PROWRAP Silicone-Coated Baking Parchment Roll 300mm x 50m Non-Stick Greaseproof & Freezer Safe Baking Paper Compostable & Biodegradable FBaking Cooking & Catering Kitchens**PROWRAP**£6.72**4.7★3,964 rev](https://www.amazon.co.uk/dp/B07BXP283W) [4**Baking Paper | 50m Baking Parchment Paper | Premium Quality Greaseproof Paper for Kitchen Use Oven Safe and Food Grade Material | Perfect for Pastries Catering | By Caterserve**Caterserve**£9.11**4.8★1,951 rev](https://www.amazon.co.uk/dp/B08G1TCMPD) [5**LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper**LuxLiv**£6.09**4.5★409 rev](https://www.amazon.co.uk/dp/B09V96S6Z2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m**Morrisons**£1.59**158 rev1y ago](https://www.amazon.co.uk/dp/B0F5X7LCCV) [**by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters**by Amazon**£1.81**2,775 rev1y ago](https://www.amazon.co.uk/dp/B0CNCN7RW4) [**LuxLiv White Baking Paper Roll 30cm x 50m White Non-Stick Parchment Paper | Heavy Duty Greaseproof Paper for Baking Cooking Air Fryer & Oven Use | Long Roll Baking Parchment**LuxLiv**£5.97**242 rev1y ago](https://www.amazon.co.uk/dp/B0DRSMMDG9) [**Bacofoil Non-Stick Baking Paper 10m x 38cm**Bacofoil**£3.60**173 rev3y ago](https://www.amazon.co.uk/dp/B0BKLPC5P4) [**LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper**LuxLiv**£6.09**409 rev4y ago](https://www.amazon.co.uk/dp/B09V96S6Z2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LuxLiv 30cm Wide Brown Baking Parchment Paper Roll 50m Heavy Duty Greaseproof Non-Stick Unbleached Parchment Paper with Integrated Cutter Cooking & Baking Paper**LuxLiv**£6.09**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B09V96S6Z2) [**Katbite Parchment Paper Heavy Duty Unbleached Baking Parchment Roll 38CM x 74M Non Stick Baking Paper Roll for Baking Cooking Freezing for Oven Kitchen Air Fryer Freezer Pastry**katbite**£13.76**4.8★**▲ 19%**](https://www.amazon.co.uk/dp/B0B74TKM85) [**LuxLiv White Baking Paper Roll 30cm x 50m White Non-Stick Parchment Paper | Heavy Duty Greaseproof Paper for Baking Cooking Air Fryer & Oven Use | Long Roll Baking Parchment**LuxLiv**£5.97**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B0DRSMMDG9) [**by Amazon Baking Paper 30 sheets (42cm x 38cm) 12.6 meters**by Amazon**£1.81**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B0CNCN7RW4) [**Morrisons Non Stick and Baking Greaseproof Paper 380mm x 10m**Morrisons**£1.59**4.5★**— 5%**](https://www.amazon.co.uk/dp/B0F5X7LCCV)
**~~View all trending →~~**
## **What buyers say about baking paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Sturdy quality”*
**Value For Money**16%
*“Good Value”*
**Advertised Vs Actual Product**11%
*“It does the job”*
**Baking**10%
*“Perfect for baking”*
**Ease Of Use**9%
*“Easy to use”*
**Size-Overall**6%
*“Great size”*
**Cooking Experience**2%
*“Highly recommended for anyone who bakes or cooks often”*
**Thickness**1%
*“The sheets are thick and durable, so they dont curl up or tear easily when youre transferring food”*
**Strength**1%
*“Sturdy quality”*
**Frying Quality**1%
*“Perfect for air-fryer”*
### **What buyers complain about **
**Adhesion/Stickiness**26%
*“Everything sticks to it”*
**Flammable**18%
*“It burns very quickly”*
**Quality-Overall**9%
*“It is not the same quality as the item i purchased before even though the the packaging is the same”*
**Size-Overall**9%
*“The only thing I found is the sheets are way too big”*
**Assembly/Installation**6%
*“very difficult to get one out at a time - had to put them together quite a few times”*
**Strength**6%
*“this last one I bought was visibly more flimsy”*
**Natural Resource Wastage**6%
*“Waste of money”*
**Ease Of Use**6%
*“feels a bit of a waste using a whole one”*
**Sharpness**3%
*“Metal teeth very sharp”*
**Value For Money**3%
*“unfortunately not tis time as i believe the price is quite high than it should be”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**14%
**Dispensing Mechanism**7%
**Thin**4%
**Thickness**3%
**Quality-Overall**3%
**Contamination**2%
**Advertised Vs Actual Product**2%
**Product Condition**2%
**Oily/Greasy**2%
## **Common questions**
- **Is baking paper profitable to sell on Amazon United Kingdom?**
- The niche generates £704K/yr across 10 tracked products. 90-day search growth is -17.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the baking paper niche?**
- 9 brands and 49 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in baking paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Flammable, Quality-Overall. The return rate is 0.1%.
- **When does demand for baking paper peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the baking paper niche?**
- Listings span £1.59–£13.76; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 2,689 reviews — the moat a new listing must climb.
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