---
title: "Baileys Glass — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baileys-glass"
last_updated: "2026-07-31T11:49:59.307Z"
locale: en
meta:
description: "Niche score 33/100 · £30K/yr market · 59K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £30K/yr market · 59K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baileys Glass — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **baileys glass**
**Skip it**
Soft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 6Conversion 56Competition 17Returns 96Price range 20Avg price 42Brand share 16Review moat 86Quality gap 43
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****273.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£7.25–£16.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£30K**
£30K/yr · 59K searches
**Growth**
**Bad****-38.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baileys glass is a £30K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baileys glass market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£16K–£22K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#452**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**12**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**3%**
- BEAMS INTERNATIONAL57% - Regalo17% - Blue Tree8% - Topline6% - Ravenhead5% - Eidoct4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -38.9% search growth over the last 90 days.
8K6KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 27.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/baileys-glass/trend)
## **Top baileys glass search terms**
- **baileys glass**32K/yr-32.4%2.8% conv. - **baileys glasses**18K/yr-43.0%2.2% conv. - **baileys glasses set of 2**9K/yr-56.1%3.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baileys-glass/search-terms)
## **Top baileys glass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£9K45%£14K60%£18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baileys Gift Set - Irish Cream Liqueur 20 cl 2x Branded Glasses - Official Licensed Baileys Miniature and Tumbler Glass Gifts - Luxury Alcohol Gift Sets for Women Mum Gifts Birthday**BEAMS INTERNATIONAL**£11.11**4.7★1,194 rev](https://www.amazon.co.uk/dp/B07L5XHH1T) [2**Baileys Gift Set Irish Cream Chocolate Toffee Popcorn 3 x 5 cl Glass**BEAMS INTERNATIONAL**£10.92**4.6★565 rev](https://www.amazon.co.uk/dp/B0FTGMTN4D) [3**Regalo Personalised Engraved Dimple Glass Tumbler - Baileys Label Design (Cardboard Gift Box)**Regalo**£16.96**4.5★38 rev](https://www.amazon.co.uk/dp/B09LQRKG23) [4**Regalo Personalised Dimple Glass Tumbler - Baileys Design (No Gift Box)**Regalo**£15.78**4.5★33 rev](https://www.amazon.co.uk/dp/B0CYTDV8SB) [5**Irish Cream Liqueur Gifts for Women - Just For You 5cl Cream Liqueur 2 x Milk Chocolate Truffles & Decorated Glass. Baileys Gift Set. Christmas Gifts for Women Stocking Fillers**Topline**£10.65**4.6★54 rev](https://www.amazon.co.uk/dp/B0BMVR4YBB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baileys Gift Set Irish Cream Chocolate Toffee Popcorn 3 x 5 cl Glass**BEAMS INTERNATIONAL**£10.92**565 rev9mo ago](https://www.amazon.co.uk/dp/B0FTGMTN4D) [**Baileys - The Ultimate Little Treat 5cl Baileys The Original Irish Cream (17%) and Mini Coupe Glass.**Blue Tree**£7.25**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FPMR68HC) [**Baileys 5cl Duo Tasting Set. Including Baileys Original (17% ABV) Chocolate Irish Cream (15.7% ABV) with Two Mini Mason Jar Shot Glasses. Gift Set by Blue Tree**Blue Tree**£7.91**26 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKKS3FK) [**Regalo Personalised Dimple Glass Tumbler - Baileys Design (No Gift Box)**Regalo**£15.78**33 rev2y ago](https://www.amazon.co.uk/dp/B0CYTDV8SB) [**Irish Cream Liqueur Gifts for Women - Just For You 5cl Cream Liqueur 2 x Milk Chocolate Truffles & Decorated Glass. Baileys Gift Set. Christmas Gifts for Women Stocking Fillers**Topline**£10.65**54 rev3y ago](https://www.amazon.co.uk/dp/B0BMVR4YBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Regalo Personalised Engraved Dimple Glass Tumbler - Baileys Label Design (Cardboard Gift Box)**Regalo**£16.96**4.5★**▲ 155%**](https://www.amazon.co.uk/dp/B09LQRKG23) [**Regalo Personalised Dimple Glass Tumbler - Baileys Design (No Gift Box)**Regalo**£15.78**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0CYTDV8SB) [**FLOW Barware Twist Whiskey Glasses Set of 2 | Twisted Design Whisky Glasses Gift Set | Perfect Heavy Tumbler Glasses for Scotch Bourbon Gin & Tonic & Negroni Cocktails**FLOW Barware**£14.13**4.5★**▲ 92%**](https://www.amazon.co.uk/dp/B07F1G9KMT) [**Baileys 5cl Duo Tasting Set. Including Baileys Original (17% ABV) Chocolate Irish Cream (15.7% ABV) with Two Mini Mason Jar Shot Glasses. Gift Set by Blue Tree**Blue Tree**£7.91**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0FMKKS3FK) [**Baileys Gift Set - Irish Cream Liqueur 20 cl 2x Branded Glasses - Official Licensed Baileys Miniature and Tumbler Glass Gifts - Luxury Alcohol Gift Sets for Women Mum Gifts Birthday**BEAMS INTERNATIONAL**£11.11**4.7★**— 1%**](https://www.amazon.co.uk/dp/B07L5XHH1T)
**~~View all trending →~~**
## **What buyers say about baileys glass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**33%
*“CHRISTMAS GIFT”*
**Quality-Overall**14%
*“Good quality”*
**Strength**14%
*“Solid, high quality tumblers”*
**Value For Money**11%
*“Reasonably priced”*
**Taste-Overall**9%
*“Baileys taste lovely as it should”*
**Flavor**4%
*“Loved all the flavours”*
**Shape/Style**4%
*“Sturdy and stylish”*
**Weight Light**2%
*“Pretty glass good weight”*
**Size-Overall**1%
*“the perfect size”*
**Comfort-Overall**1%
*“Comfortable to hold”*
### **What buyers complain about **
**Quality-Overall**19%
*“Cheap”*
**Thickness**13%
*“Really thick ugly glasses”*
**Value For Money**13%
*“Very expensive looking”*
**Size-Overall**9%
*“they are large”*
**Color Fading/Discoloration**6%
*“Colour faded immediately after a couple washes in sink”*
**Design-Overall**6%
*“Disappointed with appearance for the orice”*
**Gifting Purpose**6%
*“I definitely wouldnt use them for a gift to someone I cared about”*
**Color**6%
*“colours fade quickly”*
### **Top return reasons **
**Size-Overall**31%
**Quality-Overall**25%
**Weight Heavy**19%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Gifting Purpose**6%
## **Common questions**
- **Is baileys glass profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the baileys glass niche?**
- 7 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in baileys glass?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.9%.
- **When does demand for baileys glass peak?**
- Demand peaks in Nov–Dec; the busiest month runs 27.3× the quietest.
- **What does it cost to enter the baileys glass niche?**
- Listings span £7.25–£16.96; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.
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