---
title: "Baileys Gift Set — £2.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baileys-gift-set"
last_updated: "2026-07-31T15:06:56.402Z"
locale: en
meta:
description: "Niche score 41/100 · £2.7M/yr market · 2.0M searches/yr · £10.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £2.7M/yr market · 2.0M searches/yr · £10.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baileys Gift Set — £2.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **baileys gift set**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 16Conversion 96Competition 0Returns 98Price range 0Avg price 36Brand share 0Review moat 23Quality gap 17
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.7M**
£2.7M/yr · 2.0M searches
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,437.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£9.66–£11.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baileys gift set is a £2.7M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baileys gift set market data**
- **Units sold / yr**
- **150K–200K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£1.6M–£2.1M**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Baileys100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/baileys-gift-set/trend)
## **Top baileys gift set search terms**
- **baileys**931K/yr-24.6%7.7% conv. - **baileys irish cream 1 litre**435K/yr-4.0%13.0% conv. - **baileys irish cream**60K/yr+46.8%8.2% conv. - **baileys gift set**177K/yr-41.5%0.5% conv. - **baileys irish cream 1 litre 9.99**62K/yr+9.9%4.3% conv. - **original baileys irish cream**12K/yr+2.3%11.6% conv. - **bailey**16K/yr-22.1%4.2% conv. - **baileys 1 litre**11K/yr+32.1%10.0% conv. - **baileys chocolate orange**141K/yr-78.8%0.3% conv. - **baileys gift**16K/yr-47.6%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baileys-gift-set/search-terms)
## **Top baileys gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£534K40%£1.1M60%£1.6M80%£2.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails**Baileys**£11.06**4.8★16,623 rev](https://www.amazon.co.uk/dp/B0049NYI7K) [2**Baileys Original Irish Cream Liqueur | 17% vol | 70cl | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails**Baileys**£10.37**4.8★8,587 rev](https://www.amazon.co.uk/dp/B003848SAY) [3**Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails**Baileys**£9.66**4.6★103 rev](https://www.amazon.co.uk/dp/B0G91WFX4T)
### **Newest**
by launch date
[**Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails**Baileys**£9.66**103 rev5mo ago](https://www.amazon.co.uk/dp/B0G91WFX4T) [**Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails**Baileys**£11.06**16,623 rev15y ago](https://www.amazon.co.uk/dp/B0049NYI7K) [**Baileys Original Irish Cream Liqueur | 17% vol | 70cl | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails**Baileys**£10.37**8,587 rev16y ago](https://www.amazon.co.uk/dp/B003848SAY)
### **Trending**
90-day click momentum
[**Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails**Baileys**£9.66**4.6★**▲ 454%**](https://www.amazon.co.uk/dp/B0G91WFX4T) [**Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails**Baileys**£11.06**4.8★**— 3%**](https://www.amazon.co.uk/dp/B0049NYI7K) [**Baileys Original Irish Cream Liqueur | 17% vol | 70cl | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails**Baileys**£10.37**4.8★**▼ 37%**](https://www.amazon.co.uk/dp/B003848SAY)
## **What buyers say about baileys gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Great value for money”*
**Taste-Overall**22%
*“Taste as it should”*
**Alcohol Flavor**13%
*“LOVE THE DRINK GOOD PRICE THANKS TO ALL”*
**Quality-Overall**8%
*“No complaints”*
**Gifting Purpose**6%
*“Gift”*
**Advertised Vs Actual Product**5%
*“As described”*
**Flavor**5%
*“Delicious flavour”*
**Blend/Ratio**3%
*“I mix mine in good coffee”*
**Size-Overall**2%
*“great size”*
**Durability**1%
*“Lasted a long time”*
### **What buyers complain about **
**Value For Money**23%
*“Expensive, can get cheaper in local shops”*
**Taste-Overall**18%
*“Not much taste of white chocolate or raspberry either”*
**Sweetness**14%
*“Too sweet”*
**Alcohol Content**9%
*“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”*
**Durability**9%
*“doesn't last long”*
**Product Condition**9%
*“Obvs great and already used”*
**Size-Overall**5%
*“Larger than expected”*
## **Common questions**
- **Is baileys gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £2.7M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the baileys gift set niche?**
- 1 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baileys gift set?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.4%.
- **When does demand for baileys gift set peak?**
- Demand peaks in Oct–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the baileys gift set niche?**
- Listings span £9.66–£11.06; the average listing price is £10.37 (sweet spot $15–$100). The average incumbent carries 8,438 reviews — the moat a new listing must climb.
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