---
title: "Baileys Coffee — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baileys-coffee"
last_updated: "2026-07-31T09:20:04.236Z"
locale: en
meta:
description: "Niche score 38/100 · £61K/yr market · 31K searches/yr · £18.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £61K/yr market · 31K searches/yr · £18.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baileys Coffee — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **baileys coffee**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 13Conversion 90Competition 14Returns 98Price range 68Avg price 83Brand share 7Review moat 31Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£18.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.69–£28.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,403.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£61K**
£61K/yr · 31K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, baileys coffee is a £61K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baileys coffee market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£36K–£45K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#324**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **20%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**44**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Tassimo71% - Baileys16% - Stormbrew5% - Grind3% - White Coffee3% - PVL Trade3%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -23.7% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/baileys-coffee/trend)
## **Top baileys coffee search terms**
- **tassimo baileys coffee pods**7K/yr-12.4%11.1% conv. - **baileys coffee**11K/yr-32.6%3.2% conv. - **tassimo baileys**3K/yr+7.1%11.9% conv. - **baileys coffee pods**5K/yr-39.4%4.8% conv. - **coffee baileys**5K/yr-41.5%2.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baileys-coffee/search-terms)
## **Top baileys coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£18K45%£27K60%£36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tassimo Baileys Latte Macchiato Coffee Pods x8 (Pack of 5 Total 40 Drinks)**Tassimo**£27.90**4.7★3,637 rev](https://www.amazon.co.uk/dp/B074121MFK) [2**Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count**Tassimo**£8.69**4.5★755 rev](https://www.amazon.co.uk/dp/B08GCWYDZ9) [3**Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini**Baileys**£11.23**4.7★3,561 rev](https://www.amazon.co.uk/dp/B0C6QR78T3) [4**Tassimo Tassimo Baileys Latte Macchiato Coffee Pods 264g**Tassimo**£8.92**4.6★1,515 rev](https://www.amazon.co.uk/dp/B00JJTG4GC) [5**Tassimo Baileys Latte Macchaito (3 Pack 48 Tdiscs/Pods) 24 Servings**Tassimo**£20.26**4.6★317 rev](https://www.amazon.co.uk/dp/B0797YGK95)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grind x Baileys Coffee Pods Pack of 60 Biodegradable Capsules 100% Arabica Nespresso Original Compatible Home Compostable Barista Quality and Specialty Grade Medium Roast**Grind**£26.48**33 rev11mo ago](https://www.amazon.co.uk/dp/B0FMGMGJ89) [**White Coffee Baileys Chocolate Irish Cream Ground 10oz**White Coffee**£25.46**189 rev1y ago](https://www.amazon.co.uk/dp/B0CW2T8D18) [**Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini**Baileys**£11.23**3,561 rev3y ago](https://www.amazon.co.uk/dp/B0C6QR78T3) [**Baileys Drinking Hot Chocolate - 200g**PVL Trade**£11.86**630 rev4y ago](https://www.amazon.co.uk/dp/B09HRD8L4Z) [**Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count**Tassimo**£8.69**755 rev5y ago](https://www.amazon.co.uk/dp/B08GCWYDZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tassimo Coffee Tea Chocolate Pods. Pick Any 5 Packs from 50+ Blends Including Kenco Costa Jacobs Hot Chocolate Chai latte Baileys Cadbury Milka Cafe Hag and More.**Stormbrew**£28.55**4.7★**▲ 152%**](https://www.amazon.co.uk/dp/B07T42KRCB) [**White Coffee Baileys Chocolate Irish Cream Ground 10oz**White Coffee**£25.46**4.5★**▲ 131%**](https://www.amazon.co.uk/dp/B0CW2T8D18) [**Tassimo Latte Machiatto Baileys Coffee medium roast Capsules 16count**Tassimo**£8.69**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B08GCWYDZ9) [**Tassimo Baileys Latte Macchiato Coffee Pods x8 (Pack of 5 Total 40 Drinks)**Tassimo**£27.90**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B074121MFK) [**Tassimo Baileys Latte Macchaito (3 Pack 48 Tdiscs/Pods) 24 Servings**Tassimo**£20.26**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0797YGK95)
**~~View all trending →~~**
## **What buyers say about baileys coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Worth the money”*
**Taste-Overall**15%
*“Creamy smooth taste”*
**Flavor**11%
*“This flavour Variety of pods tastes good”*
**Quality-Overall**9%
*“Great variety”*
**Advertised Vs Actual Product**7%
*“Product as advertised”*
**Alcohol Flavor**6%
*“These are alcohol free”*
**Blend/Ratio**3%
*“I like that you can mix”*
**Gifting Purpose**3%
*“Gift”*
**Caffeine Content**3%
*“I love good coffee”*
**Eco Friendliness**2%
*“Pods are a nice biodegradable design and the draw out them is smooth, strong and consistent”*
### **What buyers complain about **
**Value For Money**18%
*“pricey for what it is”*
**Taste-Overall**10%
*“once the drink is made its really artificial tasting”*
**Sweetness**7%
*“Just truly awful, chemically sweet taste”*
**Flavor**7%
*“The baileys flavour is reslly weak”*
**Alcohol Content**4%
*“Obviously theres no alcohol content”*
**Product Condition**3%
*“Obvs great and already used”*
**Functionality-Overall**3%
*“The app just glitches and gets stuck in a loop”*
**Strength**3%
*“Not really that strong”*
**Size-Overall**2%
*“Larger than expected”*
**Artificial Sweeteners**1%
*“once the drink is made its really artificial tasting”*
## **Common questions**
- **Is baileys coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the baileys coffee niche?**
- 6 brands and 44 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in baileys coffee?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.4%.
- **What does it cost to enter the baileys coffee niche?**
- Listings span £8.69–£28.55; the average listing price is £18.04 (sweet spot $15–$100). The average incumbent carries 3,403 reviews — the moat a new listing must climb.
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