---
title: "Baileys Chocolate — £192K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baileys-chocolate"
last_updated: "2026-07-31T15:08:29.507Z"
locale: en
meta:
description: "Niche score 51/100 · £192K/yr market · 188K searches/yr · £11.44 avg price. Soft demand (-52.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £192K/yr market · 188K searches/yr · £11.44 avg price. Soft demand (-52.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baileys Chocolate — £192K/yr Amazon UK Niche (2026) - Flapen"
---
# **baileys chocolate**
**Worth a look**
Shows low returns (0.2%), but soft demand (-52.3% this quarter) keeps it on the watch list.
Market size 38Growth 0Conversion 83Competition 52Returns 99Price range 60Avg price 45Brand share 34Review moat 84Quality gap 67
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****328.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.85–£28.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.44**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£192K**
£192K/yr · 188K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-52.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baileys chocolate is a £192K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baileys chocolate market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£172K–£229K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#544**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **33%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**85%**
Top 20: 92%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**8%**
- Baileys64% - --8% - Sync'T7% - Lir7% - TJMolten4% - Soolar3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 34.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/baileys-chocolate/trend)
## **Top baileys chocolate search terms**
- **baileys chocolate**114K/yr-46.9%8.1% conv. - **baileys chocolates**22K/yr-61.9%10.1% conv. - **chocolate baileys**15K/yr-49.5%11.4% conv. - **baileys truffles**11K/yr-56.1%9.6% conv. - **baileys chocolate truffles**8K/yr-59.2%8.7% conv. - **white chocolate baileys**7K/yr-76.9%7.9% conv. - **baileys chocolate liqueur**6K/yr-59.0%8.3% conv. - **baileys biscuits**5K/yr-61.8%3.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baileys-chocolate/search-terms)
## **Top baileys chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£15K12%£23K16%£31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baileys Chocolate Liqueur | 15.7% vol | 50cl | Real Belgian Chocolate | Award-Winning | Great Over Ice or in Cocktails**Baileys**£10.12**4.8★795 rev](https://www.amazon.co.uk/dp/B0D9YC3ZFP) [2**Baileys Irish Cream Twist Wraps Milk Chocolate Truffles in a Box 135G**Baileys**£5.85**4.4★1,897 rev](https://www.amazon.co.uk/dp/B074LSTLMJ) [3**Baileys Chocolate Collection 135g**Baileys**£10.50**4.4★105 rev](https://www.amazon.co.uk/dp/B0CH3D3DSV) [4**Baileys Original Chocolate Bar Novelty Gift Irish Cream 90g**Baileys**£5.96**4.4★522 rev](https://www.amazon.co.uk/dp/B004ERDYGM) [5**Baileys Chocolate Selection 175g - Baileys Original Irish Cream Selection Gift Box - Perfect for Fathers Day Birthday and To Say Thank You Mothers Day**--**£11.89**4.4★127 rev](https://www.amazon.co.uk/dp/B09RKF134Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails**Baileys**£9.66**103 rev5mo ago](https://www.amazon.co.uk/dp/B0G91WFX4T) [**Baileys Chocolate Strawberries & Cream Flavour Truffle Tube 318g Gift for Birthday & Christmas**Lir**£13.16**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FR5CRL8H) [**Baileys Gift Set Mothers Day Gifts For Her 500g Bailes Original Irish Cream Truffles Lint Assorted New Bailes Mallow | Chocolate Gifts for Her Mothers Day Birthday Presents for women**TJMolten**£20.07**16 rev10mo ago](https://www.amazon.co.uk/dp/B0G6JM1XDS) [**Anthon Berg Baileys Treats 175 g (Pack of 1)**Anthon Berg**£7.11**97 rev1y ago](https://www.amazon.co.uk/dp/B0DKJNZYFB) [**Baileys Chocolate Hamper - Includes Chocolate Collection Box Salted Caramel Bar Pouch & Original Irish Cream- Christmas Valentines Day Mothers Day**Soolar**£20.88**60 rev1y ago](https://www.amazon.co.uk/dp/B0DH5LRYT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baileys Gift Set Baileys Chocolate Gift Box 100g | Bailes Original Irish Cream Truffles | Luxury Birthday Hampers Easter Gifts Presents for Women Men chocolate gifts**TJMolten**£8.36**4.3★**▲ 539%**](https://www.amazon.co.uk/dp/B0B3RP2G9R) [**Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails**Baileys**£9.66**4.6★**▲ 295%**](https://www.amazon.co.uk/dp/B0G91WFX4T) [**The Ultimate Baileys Irish Cream & Chocolate Hamper With Miniatures - Includes Chocolate Collection Box Miniature Bottles Mini Delights Salted Caramel & Truffle Chocolate - Exclusive to Burmonts**Burmont's Speciality Gifts**£28.92**4.5★**▲ 129%**](https://www.amazon.co.uk/dp/B07XDY7XST) [**Baileys Chocolate Twists Gift Box | Light and Crispy Chocolate Coated Wafers Fingers Infused With Baileys Ganache | Great Gift For Baileys Lovers**Sync'T**£6.56**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B0BSQXNGN6) [**Baileys Chocolate Hamper - Includes Chocolate Collection Box Salted Caramel Bar Pouch & Original Irish Cream- Christmas Valentines Day Mothers Day**Soolar**£20.88**4.5★**▲ 57%**](https://www.amazon.co.uk/dp/B0DH5LRYT7)
**~~View all trending →~~**
## **What buyers say about baileys chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Hands down, my favourite chocolates”*
**Gifting Purpose**14%
*“Bought as a Christmas present, the person receiving it, liked it, so it served its purpose well”*
**Value For Money**13%
*“Not too expensive”*
**Flavor**8%
*“Delicious flavour”*
**Alcohol Flavor**6%
*“Liquor”*
**Sweetness**5%
*“Love this hot chocolate”*
**Quality-Overall**4%
*“good quality”*
**Soft Feel**2%
*“Silky smooth and full of flavour”*
**Advertised Vs Actual Product**1%
*“Just what I wanted”*
### **What buyers complain about **
**Value For Money**37%
*“Very expensive for what they were”*
**Taste-Overall**15%
*“Undrinkable”*
**Size-Overall**8%
*“Probably my own fault for not reading the size properly”*
**Quality-Overall**7%
*“lower quality than I was expecting”*
**Dilute/Watery**4%
*“Recipient didn't like as centre is liquid”*
**Sweetness**4%
*“Too sweet”*
**Moist/Dry**2%
*“This Variety is Dry and not nice compared to the Rum and Cherry one”*
**Durability**2%
*“These didn't last long”*
**Ease Of Use**2%
*“hard to share”*
**Color**1%
*“Not a white box - it's black”*
## **Common questions**
- **Is baileys chocolate profitable to sell on Amazon United Kingdom?**
- The niche generates £192K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the baileys chocolate niche?**
- 9 brands and 57 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in baileys chocolate?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.2%.
- **When does demand for baileys chocolate peak?**
- Demand peaks in Nov–Dec; the busiest month runs 34.7× the quietest.
- **What does it cost to enter the baileys chocolate niche?**
- Listings span £5.85–£28.92; the average listing price is £11.44 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)