---
title: "Baileys Birthday Cake — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baileys-birthday-cake"
last_updated: "2026-07-31T09:32:38.391Z"
locale: en
meta:
description: "Niche score 41/100 · £33K/yr market · 29K searches/yr · £15.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £33K/yr market · 29K searches/yr · £15.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baileys Birthday Cake — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **baileys birthday cake**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 5Conversion 75Competition 32Returns 97Price range 73Avg price 77Brand share 0Review moat 67Quality gap 62
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.89**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.62–£45.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****817**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£33K**
£33K/yr · 29K searches
**Growth**
**Bad****-39.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, baileys birthday cake is a £33K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baileys birthday cake market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£24K–£32K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#677**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **9%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Baileys70% - GIFT CREATION10% - Boxed Treatz9% - BEAMS INTERNATIONAL6% - Joe & Seph's5%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -39.9% search growth over the last 90 days.
450350Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/baileys-birthday-cake/trend)
## **Top baileys birthday cake search terms**
- **baileys birthday cake**8K/yr-31.3%3.4% conv. - **birthday cake baileys**4K/yr-19.5%1.5% conv. - **baileys toffee popcorn**6K/yr-44.1%0.6% conv. - **baileys popcorn**5K/yr-48.8%1.5% conv. - **toffee popcorn baileys**5K/yr-60.9%0.8% conv. - **popcorn baileys**2K/yr-43.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baileys-birthday-cake/search-terms)
## **Top baileys birthday cake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails**Baileys**£12.81**4.4★336 rev](https://www.amazon.co.uk/dp/B0F32PP5KL) [2**Baileys Birthday Cake Truffles 135g | Original Irish Cream White Chocolate Truffles with Vanilla Truffle Filling| Premium Chocolate Truffles | Perfect Birthday Sweets**Baileys**£8.97**4.4★101 rev](https://www.amazon.co.uk/dp/B0CTCWGS89) [3**Baileys Birthday Cake Liqueur 70cl - Limited Edition**GIFT CREATION**£23.49**4.5★66 rev](https://www.amazon.co.uk/dp/B09P3XYJ9K) [4**Baileys Birthday Cake 70cl**Baileys**£24.36**4.6★3,446 rev](https://www.amazon.co.uk/dp/B09NR19XBT) [5**Baileys Irish Cream White Chocolate Birthday Cake Twist-Wrapped Truffles in Carton - 1x135g Boxed Treatz**Boxed Treatz**£8.97**3.1★6 rev](https://www.amazon.co.uk/dp/B0D8C12LC7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday**BEAMS INTERNATIONAL**£9.14**81 rev10mo ago](https://www.amazon.co.uk/dp/B0FR9VK6KD) [**Joe & Sephs Baileys Popcorn (1 x 70g) | Gourmet Air-Popped Popcorn Handmade in UK All Natural Ingredients**Joe & Seph's**£3.62**39 rev10mo ago](https://www.amazon.co.uk/dp/B0FQK26WD8) [**Baileys - Toffee Popcorn Cream Liqueur 5cl 17% ABV Miniature**Baileys**£4.34**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FQL49SPY) [**Baileys - Toffee Popcorn Cream Liqueur 5cl x 20 17% ABV Miniatures (20 x 5cl)**Baileys**£45.52**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FQL3RTX9) [**Baileys Toffee Popcorn Liqueur | 17% vol | 70cl | Aromas of Butter & Cream | Enjoy Over Ice or in Cocktails**Baileys**£12.81**336 rev1y ago](https://www.amazon.co.uk/dp/B0F32PP5KL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baileys - Toffee Popcorn Cream Liqueur 5cl x 20 17% ABV Miniatures (20 x 5cl)**Baileys**£45.52**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FQL3RTX9) [**Baileys - Toffee Popcorn Cream Liqueur 5cl 17% ABV Miniature**Baileys**£4.34**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FQL49SPY) [**Baileys Irish Cream White Chocolate Birthday Cake Twist-Wrapped Truffles in Carton - 1x135g Boxed Treatz**Boxed Treatz**£8.97**3.1★**▲ 437%**](https://www.amazon.co.uk/dp/B0D8C12LC7) [**Baileys Birthday Cake 70cl**Baileys**£24.36**4.6★**▲ 183%**](https://www.amazon.co.uk/dp/B09NR19XBT) [**Baileys Strawberries and Cream Liqueur 70cl**Baileys**£23.69**4.7★**▲ 141%**](https://www.amazon.co.uk/dp/B07DHQ2GR2)
**~~View all trending →~~**
## **What buyers say about baileys birthday cake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**48%
*“Lovely smooth taste”*
**Gifting Purpose**18%
*“Would be a great gift”*
**Value For Money**10%
*“Well worth the money”*
**Flavor**6%
*“Nice flavour”*
**Quality-Overall**3%
*“Quality product”*
**Sweetness**3%
*“Sweet”*
**Size-Overall**3%
*“good size to share with others if you must”*
**Blend/Ratio**1%
*“Nice mix of Bailey's”*
**Advertised Vs Actual Product**1%
*“Just want I need”*
**Crispiness**1%
*“I was so looking forward to this popcorn I bought 2 packets, wished I hadnt bought one, it had a nice texture and was crunchy”*
### **What buyers complain about **
**Taste-Overall**23%
*“Tastes like sweet dog sick”*
**Value For Money**18%
*“expensive”*
**Dilute/Watery**9%
*“Recipient didn't like as centre is liquid”*
**Flavor**9%
*“I don't like any of the other limited edition flavours”*
**Size-Overall**9%
*“Small for the price”*
**Ease Of Use**5%
*“hard to share”*
**Sweetness**5%
*“Needs more because theyre just too yummy”*
**Functionality-Overall**2%
*“it shouldnt work”*
## **Common questions**
- **Is baileys birthday cake profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the baileys birthday cake niche?**
- 5 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baileys birthday cake?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Dilute/Watery. The return rate is 0.5%.
- **What does it cost to enter the baileys birthday cake niche?**
- Listings span £3.62–£45.52; the average listing price is £15.89 (sweet spot $15–$100). The average incumbent carries 817 reviews — the moat a new listing must climb.
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