---
title: "Bagel Thins — £186K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bagel-thins"
last_updated: "2026-07-31T13:23:31.542Z"
locale: en
meta:
description: "Niche score 41/100 · £186K/yr market · 313K searches/yr · £1.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £186K/yr market · 313K searches/yr · £1.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bagel Thins — £186K/yr Amazon UK Niche (2026) - Flapen"
---
# **bagel thins**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 21Conversion 100Competition 30Returns 100Price range 0Avg price 4Brand share 0Review moat 65Quality gap 40
**Conversion**
**Incredible****39.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****892.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£186K**
£186K/yr · 313K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£1.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.98–£1.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bagel thins is a £186K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bagel thins market data**
- **Units sold / yr**
- **125K–150K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£190K–£228K**
- units × avg price
- **Conversion rate**
- **39.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Warburtons46% - New York Bakery26% - New York Bakery Co.21% - Morrisons6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
8K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/bagel-thins/trend)
## **Top bagel thins search terms**
- **bagels**202K/yr-0.1%35.2% conv. - **bagel**84K/yr-26.6%30.1% conv. - **bagel thins**14K/yr+5.4%31.6% conv. - **thin bagels**4K/yr+3.8%32.4% conv. - **bagles**3K/yr-15.5%35.4% conv. - **new york bagels**3K/yr-12.5%12.7% conv. - **bagel thin**3K/yr-21.6%37.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bagel-thins/search-terms)
## **Top bagel thins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£37K30%£56K40%£74K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New York Bakery Co. 5 The Original Bagels**New York Bakery Co.**£1.48**4.7★1,584 rev](https://www.amazon.co.uk/dp/B06XCP7K5Q) [2**Warburtons 5 Plain Bagels 200g**Warburtons**£1.59**4.6★2,311 rev](https://www.amazon.co.uk/dp/B07QZ1QGS7) [3**Warburtons Plain Thin Bagels Pack of 6**Warburtons**£1.56**4.6★1,383 rev](https://www.amazon.co.uk/dp/B019YR5GV2) [4**Warburtons 4 Seeded Protein Thin Bagels Pack of 4**Warburtons**£1.56**4.6★1,098 rev](https://www.amazon.co.uk/dp/B07JB3C1WR) [5**New York Bakery Sesame Bagels 5 pack**New York Bakery**£1.55**4.6★971 rev](https://www.amazon.co.uk/dp/B01LF3B3C4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New York Bakery Co Limited Edition Everything Bagels Pack of 5**New York Bakery**£1.64**68 rev1y ago](https://www.amazon.co.uk/dp/B0FCG1GG1D) [**New York Bakery Co. Health & Wellness Bagels Lighter 5pk**New York Bakery**£1.66**14 rev1y ago](https://www.amazon.co.uk/dp/B0FCFTNRV2) [**New York Bakery Co Health & Wellness Bagels Protein Pack of 5**New York Bakery**£1.63**66 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWMNT2) [**Morrisons 5 Plain Bagels**Morrisons**£0.98**1,212 rev5y ago](https://www.amazon.co.uk/dp/B08VPMLPL8) [**Warburtons Soft & Sliced Sesame Bagels x5**Warburtons**£1.56**522 rev6y ago](https://www.amazon.co.uk/dp/B08569DDHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New York Bakery Co. 5 The Original Bagels**New York Bakery Co.**£1.48**4.7★**▲ 13%**](https://www.amazon.co.uk/dp/B06XCP7K5Q) [**New York Bakery Co. Health & Wellness Bagels Lighter 5pk**New York Bakery**£1.66**4.0★**▲ 11%**](https://www.amazon.co.uk/dp/B0FCFTNRV2) [**New York Bakery Co Red Onion and Chive Bagels Pack of 5 520g**New York Bakery**£1.51**4.5★**— 7%**](https://www.amazon.co.uk/dp/B01MQI71JS) [**Warburtons 4 Seeded Protein Thin Bagels Pack of 4**Warburtons**£1.56**4.6★**— 6%**](https://www.amazon.co.uk/dp/B07JB3C1WR) [**New York Bakery Co. Cinnamon and Raisin Bagels 5 Count ( Pack of 1)**New York Bakery**£1.54**4.5★**— 6%**](https://www.amazon.co.uk/dp/B01LF3B3BU)
**~~View all trending →~~**
## **What buyers say about bagel thins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**52%
*“It tastes pretty good”*
**Nutritional Content**9%
*“Really great if you need to cram in a bit of extra protein”*
**Crispiness**7%
*“Toasted with any fillings is just scrumptious”*
**Texture/Consistency-Overall**7%
*“Light texture, not as dense as usual new your bagels”*
**Cooking Instructions**4%
*“A nice change from plain toasted bread”*
**Soft Feel**2%
*“Nice soft bagels”*
**Sweetness**2%
*“Great for sweet and savoury fillings, especially when part-toasted”*
**Ease Of Use**2%
*“Its handy that theyre already cut open”*
**Freshness**2%
*“They also stay fresh longer when stored in a cool place”*
**Flavor**2%
*“Great flavour”*
### **What buyers complain about **
**Moist/Dry**29%
*“I expected them to be dry”*
**Ease Of Chewing/Swallowing**14%
*“too hard to eat”*
**Stale/Rotten/Spoiled**7%
*“they were stale”*
**Value For Money**4%
*“Not the cheapest”*
**Taste-Overall**4%
*“it doesnt taste the same”*
**Crispiness**4%
*“theres always a fat one and a thin one so the thin one obviously comes out of the toaster more crispy than the other and sometimes burnt”*
**Powdered/Crumbled**4%
*“The only issue is that they come pre-sliced yet when you open them”*
## **Common questions**
- **Is bagel thins profitable to sell on Amazon United Kingdom?**
- The niche generates £186K/yr across 14 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the bagel thins niche?**
- 4 brands and 37 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bagel thins?**
- Top complaints mined from reviews: Moist/Dry, Ease Of Chewing/Swallowing, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for bagel thins peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bagel thins niche?**
- Listings span £0.98–£1.66; the average listing price is £1.52 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
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