---
title: "Baby Shower Favours — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baby-shower-favours"
last_updated: "2026-07-31T09:33:46.985Z"
locale: en
meta:
description: "Niche score 50/100 · £38K/yr market · 259K searches/yr · £10.46 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £38K/yr market · 259K searches/yr · £10.46 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baby Shower Favours — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby shower favours**
**Worth a look**
Shows low returns (0.6%), but a small market ($38K/yr) keeps it on the watch list.
Market size 10Growth 19Conversion 18Competition 89Returns 97Price range 50Avg price 37Brand share 90Review moat 92Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****161.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Good****£3.40–£26.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£38K**
£38K/yr · 259K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, baby shower favours is a £38K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby shower favours market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£52K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#550**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **80%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**45%**
Top 20: 85%
**Top-5 click share**
**26%**
Top 20: 60%
**Open market**
**49%**
- Augenstern12% - Wyeland Confectionery11% - AIXIANG9% - Kklolai7% - Lovely Little Things6% - Generic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/baby-shower-favours/trend)
## **Top baby shower favours search terms**
- **baby shower favours**121K/yr-12.5%0.9% conv. - **baby shower favours for guests**39K/yr+0.8%1.0% conv. - **baby shower gifts for guests**26K/yr-21.6%0.7% conv. - **baby shower party favours**19K/yr-19.3%1.0% conv. - **baby shower thank you gifts**12K/yr-1.9%0.6% conv. - **baby shower prizes**8K/yr+8.9%0.5% conv. - **baby shower favours boy**9K/yr-7.8%1.6% conv. - **prizes for baby shower games**6K/yr-9.8%0.4% conv. - **baby shower favours girl**7K/yr-23.4%1.6% conv. - **baby shower gift bags for guests**6K/yr+0.9%0.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baby-shower-favours/search-terms)
## **Top baby shower favours products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7694%£2K6%£2K8%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**20 Sets Baby Shower Favors Gifts for Guests Include 20 Ballpoint Pens 20 Cute Animal Keychains 20 Thank You Greeting Cards 20 Organza Bags Baby Shower Party Favors Gender Reveal Souvenirs Prizes**Augenstern**£12.83**4.9★18 rev](https://www.amazon.co.uk/dp/B0FM3N4J6D) [2**25 Sets Baby In Bloom Baby Shower Favors for Guests Include Mini Terracotta Pots Seed Packets Self Adhesive Envelopes Greeting Cards Organza Bags Thank You Gifts for Party Supplies Wildflower Theme**Generic**£18.78**5.0★3 rev](https://www.amazon.co.uk/dp/B0GG4FPH8Y) [3**Wyeland Confectionery Baby Shower Milk Chocolate Neapolitans - Gold - 25 Chocolates**Wyeland Confectionery**£6.62**4.6★232 rev](https://www.amazon.co.uk/dp/B0D9ZJVS6H) [4**50 Sets Pink Baby Shower Favours for Girls with Thank You Cards | Pink Glitter Tea Light Candles & Organza Bags | Gender Reveal Party Gifts for Guests Little Princess Theme**AIXIANG**£10.50**4.7★192 rev](https://www.amazon.co.uk/dp/B0C537B4SX) [5**50 Sets Blue Baby Shower Favours with Thank You Cards Tea Light Candles for Guests Gender Reveal Party Gift Cute Boy Themed Decorations**AIXIANG**£10.19**4.7★192 rev](https://www.amazon.co.uk/dp/B0C5375Q8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Sets Baby In Bloom Baby Shower Favours for Guests Wildflower Seed Packets Envelope Thank You Cards Mini Flower Pots Gardening Tools with Bag Hemp Return Gifts for Gender Reveal Party (No Seeds)**Kklolai**£14.05**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXVW8MSW) [**50Pcs Baby in Bloom Seed Packets Empty Envelopes Wildflower Seeds Favours for Guests Floral Baby Shower Party Favours Packaging Wild Flower Seeds to Scatter Bags Optical White 10.5x7cm**HgaftnK**£5.46**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVSQGYYW) [**25 Sets Baby In Bloom Baby Shower Favors for Guests Include Mini Terracotta Pots Seed Packets Self Adhesive Envelopes Greeting Cards Organza Bags Thank You Gifts for Party Supplies Wildflower Theme**Generic**£18.78**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GG4FPH8Y) [**Defresit 50 Sets Baby Shower Favors Tea Light Candles for Guest Cute Girl Baby Shower Party Favors Gifts with Thank Cards Gender Reveal Party Favors (Pink)**Defresit**£12.94**13 rev8mo ago](https://www.amazon.co.uk/dp/B0G1BL2G9P) [**Defresit 50 Sets Baby Shower Favors Tea Light Candles for Guest Cute Boy Baby Shower Party Favors Gifts with Thank Cards Gender Reveal Party Favors Blue**Defresit**£13.09**13 rev8mo ago](https://www.amazon.co.uk/dp/B0G1BNMD3T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50Pcs Baby in Bloom Seed Packets Empty Envelopes Wildflower Seeds Favours for Guests Floral Baby Shower Party Favours Packaging Wild Flower Seeds to Scatter Bags Optical White 10.5x7cm**HgaftnK**£5.46**3.5★**▲ 334%**](https://www.amazon.co.uk/dp/B0GVSQGYYW) [**24 Sets Baby In Bloom Baby Shower Favours for Guests Wildflower Seed Packets Envelope Thank You Cards Mini Flower Pots Gardening Tools with Bag Hemp Return Gifts for Gender Reveal Party (No Seeds)**Kklolai**£14.05**0.0★**▲ 328%**](https://www.amazon.co.uk/dp/B0GXVW8MSW) [**25 Sets Baby In Bloom Baby Shower Favors for Guests Include Mini Terracotta Pots Seed Packets Self Adhesive Envelopes Greeting Cards Organza Bags Thank You Gifts for Party Supplies Wildflower Theme**Generic**£18.78**5.0★**▲ 198%**](https://www.amazon.co.uk/dp/B0GG4FPH8Y) [**12Pcs Mini Baby Shower Favours for Guests Set Baby Shower Gifts for Guests Bottle Sweets Favour Box for Newborn Baptism Mother Babys Showergifts for Guests Suitable for Babys Showerbirthday Parties**pozuauoa**£7.66**0.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0FXRHD5HN) [**Defresit 50 Sets Baby Shower Favors Tea Light Candles for Guest Cute Girl Baby Shower Party Favors Gifts with Thank Cards Gender Reveal Party Favors (Pink)**Defresit**£12.94**4.4★**▲ 73%**](https://www.amazon.co.uk/dp/B0G1BL2G9P)
**~~View all trending →~~**
## **What buyers say about baby shower favours**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Cute Product”*
**Value For Money**19%
*“WORTH IT”*
**Gifting Purpose**10%
*“Lovely gift idea”*
**Advertised Vs Actual Product**8%
*“true to picture”*
**Smell**8%
*“nicely scented”*
**Size-Overall**4%
*“Great size”*
**Color**3%
*“Nice colours”*
**Assembly/Installation**3%
*“easy to assemble”*
**Taste-Overall**3%
*“Good taste”*
**Ease Of Use**2%
*“Easy”*
### **What buyers complain about **
**Smell**12%
*“lightly scented”*
**Ease Of Cleaning**9%
*“wont look as clean”*
**Sharpness**9%
*“Half of the candles have VERY sharp edges”*
**Quality-Overall**9%
*“Didnt expect the quality”*
**Shrinkage Resistance**9%
*“they have shrunk considerably”*
**Value For Money**8%
*“A little pricey to give out to everyone if you've got a lot of people”*
**Advertised Vs Actual Product**5%
*“i didn't read the description”*
**Thickness**3%
*“The pens feel a it thin and flimsy”*
**Size-Overall**3%
*“Size was small hearts”*
### **Top return reasons **
**Size-Overall**41%
**Quality-Overall**24%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Value For Money**4%
**Material Quality**3%
**Color**3%
**Assembly/Installation**3%
**Language Issues**1%
**Gifting Purpose**1%
## **Common questions**
- **Is baby shower favours profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 80 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the baby shower favours niche?**
- 47 brands and 57 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in baby shower favours?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Sharpness. The return rate is 0.6%.
- **When does demand for baby shower favours peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the baby shower favours niche?**
- Listings span £3.40–£26.51; the average listing price is £10.46 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.
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