---
title: "Baby Guinness — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/baby-guinness"
last_updated: "2026-07-31T09:33:03.199Z"
locale: en
meta:
description: "Niche score 34/100 · £93K/yr market · 99K searches/yr · £19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £93K/yr market · 99K searches/yr · £19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Guinness — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby guinness**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 17Conversion 57Competition 0Returns 97Price range 76Avg price 86Brand share 0Review moat 61Quality gap 16
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.54–£29.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,047.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£93K**
£93K/yr · 99K searches
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, baby guinness is a £93K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby guinness market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£97K–£116K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **40%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Sheridan's91% - Blue Tree9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 17.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/baby-guinness/trend)
## **Top baby guinness search terms**
- **sheridans coffee liqueur**43K/yr-16.5%6.1% conv. - **baby guinness**23K/yr-11.3%1.0% conv. - **sheridans**16K/yr-23.5%5.5% conv. - **sheridan**6K/yr+6.8%0.4% conv. - **baby guiness**5K/yr-22.5%3.4% conv. - **sheridans coffee liqueur 1 litre**5K/yr-34.4%7.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/baby-guinness/search-terms)
## **Top baby guinness products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£19K40%£37K60%£56K80%£75K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sheridans Coffee Layered Liqueur 15.5% 50cl**Sheridan's**£17.01**4.8★3,994 rev](https://www.amazon.co.uk/dp/B004Z4PPJ8) [2**Sheridans Coffee Layered Liqueur 1 litre**Sheridan's**£29.59**4.7★108 rev](https://www.amazon.co.uk/dp/B002E2N8NS) [3**Baby Guinness Gift Set including Tia Maria Cold Brew 5cl and Baileys 5cl and Two Shot Glasses. Perfect for Christmas and Birthdays. Premium Packaging by Blue Tree Gifts**Blue Tree**£10.54**4.7★87 rev](https://www.amazon.co.uk/dp/B0DH8KR4K8) [4**Sheridans Coffee Liqueur 70 cl**Sheridan's**£23.20**4.8★549 rev](https://www.amazon.co.uk/dp/B00GGL9SFU) [5**Sheridans Irish Coffee Cream Liqueur 50cl Bottle**Sheridan's**£16.38**4.7★499 rev](https://www.amazon.co.uk/dp/B004AFT8VI)
### **Newest**
by launch date
[**Baby Guinness Gift Set including Tia Maria Cold Brew 5cl and Baileys 5cl and Two Shot Glasses. Perfect for Christmas and Birthdays. Premium Packaging by Blue Tree Gifts**Blue Tree**£10.54**87 rev1y ago](https://www.amazon.co.uk/dp/B0DH8KR4K8) [**Sheridans Coffee Liqueur 70 cl**Sheridan's**£23.20**549 rev9y ago](https://www.amazon.co.uk/dp/B00GGL9SFU) [**Sheridans Coffee Layered Liqueur 1 litre**Sheridan's**£29.59**108 rev13y ago](https://www.amazon.co.uk/dp/B002E2N8NS) [**Sheridans Coffee Layered Liqueur 15.5% 50cl**Sheridan's**£17.01**3,994 rev15y ago](https://www.amazon.co.uk/dp/B004Z4PPJ8) [**Sheridans Irish Coffee Cream Liqueur 50cl Bottle**Sheridan's**£16.38**499 rev15y ago](https://www.amazon.co.uk/dp/B004AFT8VI)
### **Trending**
90-day click momentum
[**Sheridans Coffee Layered Liqueur 15.5% 50cl**Sheridan's**£17.01**4.8★**▲ 24%**](https://www.amazon.co.uk/dp/B004Z4PPJ8) [**Baby Guinness Gift Set including Tia Maria Cold Brew 5cl and Baileys 5cl and Two Shot Glasses. Perfect for Christmas and Birthdays. Premium Packaging by Blue Tree Gifts**Blue Tree**£10.54**4.7★**▲ 11%**](https://www.amazon.co.uk/dp/B0DH8KR4K8) [**Sheridans Coffee Layered Liqueur 1 litre**Sheridan's**£29.59**4.7★**▼ 20%**](https://www.amazon.co.uk/dp/B002E2N8NS) [**Sheridans Coffee Liqueur 70 cl**Sheridan's**£23.20**4.8★**▼ 27%**](https://www.amazon.co.uk/dp/B00GGL9SFU) [**Sheridans Irish Coffee Cream Liqueur 50cl Bottle**Sheridan's**£16.38**4.7★**▼ 63%**](https://www.amazon.co.uk/dp/B004AFT8VI)
## **What buyers say about baby guinness**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**25%
*“Quality beautiful drink love the bottle design”*
**Taste-Overall**24%
*“Delicious Liqueur”*
**Gifting Purpose**20%
*“Nice little gift set”*
**Quality-Overall**9%
*“quality nice looking bottle”*
**Locally Manufactured**5%
*“Its really hard to find this liquer locally”*
**Size-Overall**4%
*“My husband favourite not bad on price good size”*
**Flavor**3%
*“Its a smooth coffee flavour”*
**Blend/Ratio**3%
*“The mix of the cream with the coffee liqueur is great, the only, very small gripe I have is that the cream runs out a little before the liqueur”*
**Value For Money**3%
*“Great price too”*
### **What buyers complain about **
**Value For Money**50%
*“Little expensive”*
**Alcohol Flavor**30%
*“Nasty drink”*
## **Common questions**
- **Is baby guinness profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 5 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the baby guinness niche?**
- 2 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baby guinness?**
- Top complaints mined from reviews: Value For Money, Alcohol Flavor. The return rate is 0.6%.
- **When does demand for baby guinness peak?**
- Demand peaks in Nov–Dec; the busiest month runs 17.8× the quietest.
- **What does it cost to enter the baby guinness niche?**
- Listings span £10.54–£29.59; the average listing price is £19.34 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.
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