---
title: "Avocado Oil — £670K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/avocado-oil"
last_updated: "2026-07-31T16:12:47.864Z"
locale: en
meta:
description: "Niche score 56/100 · £670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Avocado Oil — £670K/yr Amazon UK Niche (2026) - Flapen"
---
# **avocado oil**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 16Conversion 82Competition 46Returns 100Price range 82Avg price 84Brand share 42Review moat 56Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.61**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£3.50–£74.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£670K**
£670K/yr · 413K searches
**Review moat**
**Good****1,257**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, avocado oil is a £670K/yr Amazon United Kingdom market (413K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avocado oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£558K–£744K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**80%**
Top 20: 97%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**16%**
- Mel's Kitchen28% - Pure World15% - Omega Pressery14% - GOOD PHATS13% - Pure South Press9% - Morrisons4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/avocado-oil/trend)
## **Top avocado oil search terms**
- **avocado oil**246K/yr-11.9%8.2% conv. - **avocado oil cooking**83K/yr-28.2%8.2% conv. - **avocado oil for hair**16K/yr-40.9%4.3% conv. - **avocado oil for skin**10K/yr-44.0%7.2% conv. - **high smoke point cooking oil**7K/yr+13.8%9.5% conv. - **avacado oil**8K/yr-20.1%9.8% conv. - **avocado oil for cooking**7K/yr-22.4%4.4% conv. - **algae cooking oil**10K/yr-25.1%7.6% conv. - **refined avocado oil**5K/yr+4.0%9.8% conv. - **cooking avocado oil**5K/yr-40.5%10.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/avocado-oil/search-terms)
## **Top avocado oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£34K10%£67K15%£101K20%£134K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mels Kitchen 100% Pure Avocado Oil - 1 Litre in Glass Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping**Mel's Kitchen**£15.82**4.6★235 rev](https://www.amazon.co.uk/dp/B0F492H6MZ) [2**GOOD PHATS Spanish Light Avocado Oil - Everyday Cooking Oil from Hass & Fuerte Avocados - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (500ml)**GOOD PHATS**£12.59**4.5★128 rev](https://www.amazon.co.uk/dp/B0D2YB73CZ) [3**Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat**Omega Pressery**£10.15**4.7★112 rev](https://www.amazon.co.uk/dp/B0F7RQFDW7) [4**Pure South Press Cold-Pressed Extra Virgin Avocado Oil 500 ml Bottle | High Smoke Point Cooking Oil from Natural Whole Avocados for Keto Paleo & Vegan Diet | High in Mono-Unsaturated Fat & Vitamin E**Pure South Press**£9.58**4.5★790 rev](https://www.amazon.co.uk/dp/B0883S9CXT) [5**Mels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping**Mel's Kitchen**£9.00**4.8★31 rev](https://www.amazon.co.uk/dp/B0GWF5GGYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping**Mel's Kitchen**£9.00**31 rev3mo ago](https://www.amazon.co.uk/dp/B0GWF5GGYB) [**Eat Wholesome Organic Avocado Oil 500ml - Cold Pressed Unrefined High Source of Omega 9 100% Pure & Natural Rich In Monounsaturated Fats High Smoke Point Vegan**Eat Wholesome**£15.38**76 rev1y ago](https://www.amazon.co.uk/dp/B0F8QWRFKG) [**GOOD PHATS Spanish Light Avocado Oil Squeezy - Everyday Cooking Oil In Convenient Squeezy Bottle - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (750ml)**GOOD PHATS**£13.88**87 rev1y ago](https://www.amazon.co.uk/dp/B0F8BQZWPT) [**Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat**Omega Pressery**£10.15**112 rev1y ago](https://www.amazon.co.uk/dp/B0F7RQFDW7) [**Omega Pressery Avocado Oil for Cooking - 5L | Neutral Flavour | High Smoke Point 270C | Pure Cooking Oil | Bulk Size for Professional Kitchen | Frying Roasting Baking & Air Frying at High Heat**Omega Pressery**£59.12**29 rev1y ago](https://www.amazon.co.uk/dp/B0F7RQNJH3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mels Kitchen 100% Pure Avocado Oil - 500 ml in Plastic Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping**Mel's Kitchen**£9.00**4.8★**▲ 324%**](https://www.amazon.co.uk/dp/B0GWF5GGYB) [**GOOD PHATS Spanish Light Avocado Oil - Everyday Cooking Oil from Hass & Fuerte Avocados - High Smoke Point for Frying Roasting Baking and More - Neutral Flavour to Replace Seed Oils (500ml)**GOOD PHATS**£12.59**4.5★**▲ 129%**](https://www.amazon.co.uk/dp/B0D2YB73CZ) [**Omega Pressery Avocado Oil for Cooking - 5L | Neutral Flavour | High Smoke Point 270C | Pure Cooking Oil | Bulk Size for Professional Kitchen | Frying Roasting Baking & Air Frying at High Heat**Omega Pressery**£59.12**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B0F7RQNJH3) [**Omega Pressery Avocado Oil for Cooking - 500 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat**Omega Pressery**£10.15**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B0F7RQFDW7) [**Mels Kitchen 100% Pure Avocado Oil - 1 Litre in Glass Bottle | Natural Refined and Bottled in UK | Good for Cooking Drizzling & Dipping**Mel's Kitchen**£15.82**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0F492H6MZ)
**~~View all trending →~~**
## **What buyers say about avocado oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“The quality feels excellent — it has a clean”*
**Oily/Greasy**16%
*“Versatile clean oil”*
**Taste-Overall**14%
*“Doesnt negatively affect taste”*
**Value For Money**11%
*“Excellent value”*
**Cooking Instructions**7%
*“Perfect for cooking”*
**Health Benefits-Overall**5%
*“Ideal for vegetables”*
**Vegan/Organic**3%
*“Great organic oil”*
**Smell**3%
*“Very good, doesnt smell of anything, good for cooking on hot pan”*
**Advertised Vs Actual Product**2%
*“Does what it should”*
**Flavor**2%
*“Delicate flavour”*
### **What buyers complain about **
**Taste-Overall**24%
*“tasted really strong”*
**Oily/Greasy**14%
*“Very cloudy oil”*
**Value For Money**10%
*“too expensive”*
**Advertised Vs Actual Product**6%
*“Don't buy if you cannot see info with the ingredients on the bottle as it contains nuts and sesame”*
**Quality-Overall**5%
*“I don't care how good the quality of plastic you say you use”*
**Ingredients-Overall**4%
*“A waste of ingredients”*
**Allergies**3%
*“as someone who is allergic to literally everything I wouldn't buy anything else”*
**Hard Feel**3%
*“I think it must something softer”*
**Strength**3%
*“Lid flimsy”*
**Smell**2%
*“the smell/taste is so strong”*
### **Top return reasons **
**Leak-Proof**26%
**Size-Overall**18%
**Value For Money**12%
**Dilute/Watery**9%
**Oily/Greasy**9%
**Smell**9%
**Quality-Overall**6%
**Material Quality**6%
**Moist/Dry**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is avocado oil profitable to sell on Amazon United Kingdom?**
- The niche generates £670K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the avocado oil niche?**
- 13 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in avocado oil?**
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Value For Money. The return rate is 0.1%.
- **When does demand for avocado oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the avocado oil niche?**
- Listings span £3.50–£74.11; the average listing price is £18.61 (sweet spot $15–$100). The average incumbent carries 1,257 reviews — the moat a new listing must climb.
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