---
title: "Aunt Jemima Pancake Mix — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/aunt-jemima-pancake-mix"
last_updated: "2026-07-31T09:32:53.756Z"
locale: en
meta:
description: "Niche score 36/100 · £23K/yr market · 24K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £23K/yr market · 24K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aunt Jemima Pancake Mix — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **aunt jemima pancake mix**
**Skip it**
Soft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 90Competition 28Returns 100Price range 24Avg price 25Brand share 38Review moat 55Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,296.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.02**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.75–£19.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£23K**
£23K/yr · 24K searches
**Growth**
**Bad****-51.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, aunt jemima pancake mix is a £23K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aunt jemima pancake mix market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **25.2%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**82%**
Top 20: 89%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- Aunt Jemima50% - Pearl Milling Company20% - --11% - Mrs. Butterworth's6% - Quaker4% - Sweet Freedom3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -51.3% search growth over the last 90 days.
2K1KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/aunt-jemima-pancake-mix/trend)
## **Top aunt jemima pancake mix search terms**
- **pancake syrup**10K/yr-33.5%7.9% conv. - **aunt jemima pancake mix**8K/yr-68.5%16.0% conv. - **aunt jemima syrup**4K/yr-51.1%21.8% conv. - **aunt jemima**1K/yr-31.4%10.1% conv. - **aunt jemima pancake syrup**365/yr-24.1%27.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/aunt-jemima-pancake-mix/search-terms)
## **Top aunt jemima pancake mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aunt Jemima Pancake Syrup 710ml Pack of 2**Aunt Jemima**£12.16**4.7★1,053 rev](https://www.amazon.co.uk/dp/B00LULLN6I) [2**Aunt Jemima Original Pancake Syrup 710g**Aunt Jemima**£7.64**4.8★293 rev](https://www.amazon.co.uk/dp/B015Q9R2JG) [3**Aunt Jemima Original Pancake-Waffle Mix - 907g**--**£9.13**4.5★1,542 rev](https://www.amazon.co.uk/dp/B00LQKUE1I) [4**Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb**Pearl Milling Company**£8.70**4.7★4,122 rev](https://www.amazon.co.uk/dp/B0955T3LVF) [5**Aunt Jemima Syrup 12oz (340g)**Aunt Jemima**£6.17**4.6★389 rev](https://www.amazon.co.uk/dp/B00HS97T4Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pearl Milling Company Pancake Mix 907g & Syrup Bundle 710ml | Fluffy Pancakes & Waffles Made Easy | Perfect for Breakfast | Pack of 2 | Formerly Aunt Jemima**Bharti Ben**£17.74**32 rev1y ago](https://www.amazon.co.uk/dp/B0DMFGR53G) [**Maple Crest Pancake Syrup 330g**MAPLE CREST**£2.85**47 rev2y ago](https://www.amazon.co.uk/dp/B0D8WT7G58) [**Pearl Milling Company (ex. Aunt Jemima) Buttermilk Complete Mix 2lb**Pearl Milling Company**£8.70**4,122 rev5y ago](https://www.amazon.co.uk/dp/B0955T3LVF) [**Aunt Jemima Pearl Milling Company Original Mix 2 lb**Pearl Milling Company**£8.02**60 rev5y ago](https://www.amazon.co.uk/dp/B09562XK98) [**Pearl Milling Company Original Syrup 24oz Bottle**Pearl Milling Company**£6.96**3,436 rev5y ago](https://www.amazon.co.uk/dp/B0955G4PT9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sweet Freedom Pancake Syrup 350 g Vegan Drizzle for Coffee and Pancakes Naturally Sweetened with Fruits Only 13 Kcal Per Teaspoon (Pack of 1)**Sweet Freedom**£3.12**4.7★**▲ 472%**](https://www.amazon.co.uk/dp/B07Y93MCMS) [**Aunt Jemima Pearl Milling Company Original Mix 2 lb**Pearl Milling Company**£8.02**4.4★**▲ 152%**](https://www.amazon.co.uk/dp/B09562XK98) [**Aunt Jemima Pancake Syrup Lite 24 Oz 2 Pack**Aunt Jemima**£19.21**4.3★**▲ 84%**](https://www.amazon.co.uk/dp/B013CKLY7M) [**Aunt Jemima Original Pancake-Waffle Mix - 907g**--**£9.13**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B00LQKUE1I) [**Mrs Butterworths Thick n Rich Original Syrup 710ml (24 OZ)**Mrs. Butterworth's**£8.40**4.8★**▲ 48%**](https://www.amazon.co.uk/dp/B000R32RJC)
**~~View all trending →~~**
## **What buyers say about aunt jemima pancake mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“The best pancake syrup around”*
**Baking**17%
*“Bread is good everything is okay”*
**Quality-Overall**10%
*“Very good quality”*
**Flavor**7%
*“Authentic flavours”*
**Locally Manufactured**7%
*“Great to get it here in the UK”*
**Sweetness**5%
*“Very sweet”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Crispiness**4%
*“Makes great fluffy pancakes”*
**Value For Money**3%
*“Great price”*
**Ease Of Use**2%
*“Very easy to use”*
### **What buyers complain about **
**Ingredients-Overall**33%
*“This isn't MAPLE SYRUP”*
**Advertised Vs Actual Product**33%
*“This is not maple syrup. Not maple syrup. Just maple flavoured syrup”*
**Flavor**17%
*“not as flavourful as expected”*
## **Common questions**
- **Is aunt jemima pancake mix profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 15 tracked products. 90-day search growth is -51.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the aunt jemima pancake mix niche?**
- 9 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in aunt jemima pancake mix?**
- Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Flavor. The return rate is 0.0%.
- **When does demand for aunt jemima pancake mix peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the aunt jemima pancake mix niche?**
- Listings span £1.75–£19.21; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 1,296 reviews — the moat a new listing must climb.
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