[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-au-vodka-marshmallow":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":214,"demand":219,"seasonality":430,"brandShare":443,"products":457,"feedback":496,"searchTerms":531,"related":559,"lastUpdated":164},"6501afd5-1e1a-43e6-9086-1da397b0735c","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":150,"newProducts360":150,"amazonNicheId":138,"title":160,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":156,"brandCountYearAgo":165,"sellerCount":166,"signals":167,"avgBsr":169,"pageQuality":170,"unitsSoldMin":171,"unitsSoldAvgMin":170,"unitsSoldAvgMax":172,"revenueMin":173,"revenueMax":174,"avgBrandAgeMonths":175,"avgSellerAgeDays":176,"top20ClickShare":150,"top20BrandShare":150,"primePct":177,"oosRate":178},4422,6350,-0.466,0.2126,0.0291,1,4.2,295,23.93,15.84,33.42,4,500,0.5,0.0027,"au vodka marshmallow","au-vodka-marshmallow","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fau-vodka-marshmallow","Beer, Wine & Spirits","2026-07-23T20:21:00.584755+00:00",3,11,[168],"low_review_barrier",128,0,250,100,5983,11965,45,198,0.75,0.1923,{"score":180,"verdict":181,"components":182},43,"skip",[183,187,190,194,196,198,201,206,209,212],{"key":184,"score":150,"weight":185,"raw":186},"marketSize",0.15,4421.91,{"key":188,"score":189,"weight":185,"raw":148},"growth",51,{"key":191,"score":192,"weight":193,"raw":149},"conversion",36,0.1,{"key":195,"score":170,"weight":185,"raw":150},"competition",{"key":197,"score":170,"weight":193,"raw":150},"brandShare",{"key":199,"score":200,"weight":193,"raw":151},"qualityGap",82,{"key":202,"score":203,"weight":204,"raw":205},"reviewMoat",85,0.05,295.25,{"key":207,"score":208,"weight":193,"raw":159},"returns",99,{"key":210,"score":211,"weight":204,"raw":153},"avgPrice",95,{"key":213,"score":211,"weight":204,"raw":150},"priceRange",{"avgRating":215,"medianPrice":216,"medianReturnRate":217,"nichesTracked":218},4.36,12.1,0.0064,27484,{"points":220,"droppedPartialWeek":429},[221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,268,271,273,276,279,282,285,288,291,294,297,300,303,306,308,311,314,317,320,322,325,327,330,333,336,339,342,345,348,350,353,356,359,362,364,367,369,371,373,376,378,381,383,386,389,391,393,395,398,401,403,406,409,412,414,417,420,422,424,427],{"week":222,"volume":223},"2025-02-02",280,{"week":225,"volume":226},"2025-02-09",218,{"week":228,"volume":229},"2025-02-16",233,{"week":231,"volume":232},"2025-02-23",170,{"week":234,"volume":235},"2025-03-02",158,{"week":237,"volume":238},"2025-03-09",111,{"week":240,"volume":241},"2025-03-16",120,{"week":243,"volume":244},"2025-03-23",131,{"week":246,"volume":247},"2025-03-30",226,{"week":249,"volume":250},"2025-04-06",109,{"week":252,"volume":253},"2025-04-13",162,{"week":255,"volume":256},"2025-04-20",107,{"week":258,"volume":259},"2025-04-27",87,{"week":261,"volume":262},"2025-05-04",106,{"week":264,"volume":265},"2025-05-11",105,{"week":267,"volume":172},"2025-05-18",{"week":269,"volume":270},"2025-05-25",118,{"week":272,"volume":172},"2025-06-01",{"week":274,"volume":275},"2025-06-08",112,{"week":277,"volume":278},"2025-06-15",79,{"week":280,"volume":281},"2025-06-22",67,{"week":283,"volume":284},"2025-06-29",96,{"week":286,"volume":287},"2025-07-13",122,{"week":289,"volume":290},"2025-07-20",80,{"week":292,"volume":293},"2025-07-27",48,{"week":295,"volume":296},"2025-08-03",52,{"week":298,"volume":299},"2025-08-10",69,{"week":301,"volume":302},"2025-08-17",78,{"week":304,"volume":305},"2025-08-24",60,{"week":307,"volume":302},"2025-08-31",{"week":309,"volume":310},"2025-09-07",77,{"week":312,"volume":313},"2025-09-14",59,{"week":315,"volume":316},"2025-09-21",98,{"week":318,"volume":319},"2025-09-28",81,{"week":321,"volume":290},"2025-10-05",{"week":323,"volume":324},"2025-10-12",167,{"week":326,"volume":270},"2025-10-19",{"week":328,"volume":329},"2025-10-26",93,{"week":331,"volume":332},"2025-11-02",166,{"week":334,"volume":335},"2025-11-09",234,{"week":337,"volume":338},"2025-11-16",260,{"week":340,"volume":341},"2025-11-23",307,{"week":343,"volume":344},"2025-11-30",301,{"week":346,"volume":347},"2025-12-07",326,{"week":349,"volume":152},"2025-12-14",{"week":351,"volume":352},"2025-12-21",555,{"week":354,"volume":355},"2025-12-28",352,{"week":357,"volume":358},"2026-01-04",155,{"week":360,"volume":361},"2026-01-11",103,{"week":363,"volume":316},"2026-01-18",{"week":365,"volume":366},"2026-01-25",101,{"week":368,"volume":281},"2026-02-01",{"week":370,"volume":313},"2026-02-08",{"week":372,"volume":275},"2026-02-15",{"week":374,"volume":375},"2026-02-22",73,{"week":377,"volume":189},"2026-03-01",{"week":379,"volume":380},"2026-03-08",47,{"week":382,"volume":293},"2026-03-15",{"week":384,"volume":385},"2026-03-22",68,{"week":387,"volume":388},"2026-03-29",66,{"week":390,"volume":121},"2026-04-05",{"week":392,"volume":305},"2026-04-12",{"week":394,"volume":211},"2026-04-19",{"week":396,"volume":397},"2026-04-26",62,{"week":399,"volume":400},"2026-05-03",139,{"week":402,"volume":270},"2026-05-10",{"week":404,"volume":405},"2026-05-17",72,{"week":407,"volume":408},"2026-05-24",64,{"week":410,"volume":411},"2026-05-31",61,{"week":413,"volume":361},"2026-06-07",{"week":415,"volume":416},"2026-06-14",49,{"week":418,"volume":419},"2026-06-21",121,{"week":421,"volume":284},"2026-06-28",{"week":423,"volume":313},"2026-07-05",{"week":425,"volume":426},"2026-07-12",71,{"week":428,"volume":361},"2026-07-19",false,[431,432,433,434,435,436,437,438,439,440,441,442],0.9095003666073113,1.2060333088928459,0.8167591913690164,0.753273279564261,0.7810248711055248,0.7279540984369727,0.6408295799727663,0.5365455116790615,0.6268985021472714,0.9114905205823819,2.018812192311721,3.040955273908034,{"top":444,"otherBrandCount":170,"otherClickShare":170},[445,448,451,454],{"brand":446,"clickShare":447},"Au 79",0.4811,{"brand":449,"clickShare":450},"Sweet Little",0.2925,{"brand":452,"clickShare":453},"V Gallery",0.1226,{"brand":455,"clickShare":456},"BrewDog",0.1038,[458,467,477,486],{"asin":459,"title":460,"brand":446,"imageUrl":461,"price":155,"rating":462,"reviews":463,"clickShare90":447,"clickShare360":464,"launchDate":465,"amazonUrl":466},"B0F2J9TJK3","Au Vodka Toasted Marshmallow 70cl","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31-AERpFXyL.jpg",4.4,23,0.7623,"2025-03-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F2J9TJK3",{"asin":468,"title":469,"brand":449,"imageUrl":470,"price":471,"rating":472,"reviews":473,"clickShare90":450,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B0G1Y3W114","Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UrY4X-p+L.jpg",29.98,3.1,6,0.0826,"2025-11-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G1Y3W114",{"asin":478,"title":479,"brand":452,"imageUrl":480,"price":154,"rating":481,"reviews":482,"clickShare90":453,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B01M6UPU5F","V Gallery Marshmallow Vodka Spirit Drink 50cl IWSC Silver Outstanding Award Sweet Flavoured Vodka Gift 5x Distilled 21% ABV","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ns2LXip8L.jpg",4.7,1126,0.0802,"2013-12-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01M6UPU5F",{"asin":487,"title":488,"brand":455,"imageUrl":489,"price":490,"rating":491,"reviews":492,"clickShare90":456,"clickShare360":493,"launchDate":494,"amazonUrl":495},"B0CHJR25PT","Abstrakt Vodka Toasted Marshmallow and Madagascan Vanilla 70cl 38 pct ABV - Distilled in Scotland at BrewDog Distilling - Five-times distilled in copper pot stills crafted for cocktails or neat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XisCWXZQL.jpg",16.49,4.6,26,0.0748,"2023-09-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CHJR25PT",{"love":497,"hate":515,"returnReasons":530},[498,504,510],{"topic":499,"percentOfMentions":158,"verbatims":500},"Taste-Overall",[501,502,503],"Amazing, such a great toffee taste, not overpowering just smooth and delicious","Amazing taste","Delicious",{"topic":505,"percentOfMentions":506,"verbatims":507},"Alcohol Flavor",0.25,[508,509],"This is one of or is the best Marshmallow vodka available it is great on its own or in a cocktail","The best Marshmallow vodka on the market",{"topic":511,"percentOfMentions":512,"verbatims":513},"Sweetness",0.125,[514],"Sweet,",[516,521,526],{"topic":499,"percentOfMentions":158,"verbatims":517},[518,519,520],"This bottle didn't taste right at all","a bit fake aftertaste","Weird taste",{"topic":522,"percentOfMentions":523,"verbatims":524},"Quality-Overall",0.16670000000000001,[525],"Not the best",{"topic":527,"percentOfMentions":523,"verbatims":528},"Flavor",[529],"Not the best flavour",[],[532,537,541,546,551,555],{"term":533,"volume":534,"growthQoq":535,"conversionRate":536},"au marshmallow vodka",2426,0.2915,0.0203,{"term":160,"volume":538,"growthQoq":539,"conversionRate":540},1688,1.2022,0.0051,{"term":542,"volume":543,"growthQoq":544,"conversionRate":545},"au vodka toasted marshmallow",889,0.4943,0.0154,{"term":547,"volume":548,"growthQoq":549,"conversionRate":550},"toasted marshmallow vodka",844,-0.664,0.0357,{"term":552,"volume":553,"growthQoq":554,"conversionRate":170},"au marshmallow",387,0.3061,{"term":556,"volume":557,"growthQoq":558,"conversionRate":170},"au toasted marshmallow",116,-0.6667,[560,566,571,577,582,588],{"title":561,"href":562,"score":299,"verdict":563,"marketSize":564,"growth90":565},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom","launch",911408.73,0.3798,{"title":567,"href":568,"score":299,"verdict":563,"marketSize":569,"growth90":570},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":572,"href":573,"score":299,"verdict":574,"marketSize":575,"growth90":576},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":578,"href":579,"score":299,"verdict":574,"marketSize":580,"growth90":581},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":583,"href":584,"score":585,"verdict":574,"marketSize":586,"growth90":587},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":589,"href":590,"score":585,"verdict":574,"marketSize":591,"growth90":592},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]