---
title: "Aromat — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/aromat"
last_updated: "2026-07-31T08:32:53.513Z"
locale: en
meta:
description: "Niche score 41/100 · £93K/yr market · 136K searches/yr · £5.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £93K/yr market · 136K searches/yr · £5.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aromat — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **aromat**
**Skip it**
Prices mostly outside the sweet spot ($1.09–$16.41) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 95Competition 47Returns 100Price range 9Avg price 16Brand share 16Review moat 57Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,230.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£93K**
£93K/yr · 136K searches
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.64**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.09–£16.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aromat is a £93K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aromat market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£85K–£113K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#398**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**5%**
- Knorr69% - Dunn's River14% - Schwartz4% - Rajah4% - Old Bay2% - Morrisons2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -5.0% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/aromat/trend)
## **Top aromat search terms**
- **aromat**53K/yr+2.0%12.9% conv. - **all purpose seasoning**44K/yr-12.8%10.0% conv. - **dunns river**13K/yr-10.7%2.8% conv. - **knorr aromat seasoning**5K/yr+27.8%8.5% conv. - **aromat seasoning**8K/yr-7.0%7.1% conv. - **season all**4K/yr+3.8%11.2% conv. - **dunn**2K/yr-7.0%0.1% conv. - **knorr seasoning**3K/yr-16.0%3.9% conv. - **knorr aromat**5K/yr-27.5%10.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/aromat/search-terms)
## **Top aromat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£9K15%£14K20%£19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knorr Aromat Original All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g**Knorr**£9.37**4.8★722 rev](https://www.amazon.co.uk/dp/B075V7C5J1) [2**Knorr Aromat All Purpose Savoury Seasoning 90g**Knorr**£1.76**4.7★1,014 rev](https://www.amazon.co.uk/dp/B00MWTNP90) [3**Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g**Knorr**£1.58**4.6★108 rev](https://www.amazon.co.uk/dp/B0F6TBFPWZ) [4**Dunns River All Purpose Seasoning 700g**Dunn's River**£6.41**4.6★1,008 rev](https://www.amazon.co.uk/dp/B006MYBSAO) [5**Knorr Aromat All Purpose Savoury Seasoning (90g) - Pack of 2 by Knorr**Knorr**£6.42**4.8★109 rev](https://www.amazon.co.uk/dp/B01K860W1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Knorr Aromat Italian Herbs All Purpose Seasoning 60 g**Knorr**£1.69**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVTBPPND) [**Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 6x 90 g**Knorr**£9.31**63 rev12mo ago](https://www.amazon.co.uk/dp/B0FCG6RNGT) [**Knorr Aromat All Purpose Savoury Seasoning 90g (3 Pack)**Greenest**£12.25**6 rev1y ago](https://www.amazon.co.uk/dp/B0FHT97SQ5) [**Knorr Aromat Chilli All Purpose Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g**Knorr**£1.58**108 rev1y ago](https://www.amazon.co.uk/dp/B0F6TBFPWZ) [**Knorr Aromat Garlic All Purpose Savoury Seasoning free from artificial colours and preservatives for vegetables rice pasta or salads 90 g**Knorr**£1.73**28 rev1y ago](https://www.amazon.co.uk/dp/B0F6TW7YQD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Knorr Aromat Italian Herbs All Purpose Seasoning 60 g**Knorr**£1.69**0.0★**▲ 341%**](https://www.amazon.co.uk/dp/B0GVTBPPND) [**Knorr Aromat Original All Purpose Seasoning 90g**Knorr**£1.81**4.7★**▲ 77%**](https://www.amazon.co.uk/dp/B014G2MOM4) [**Morrisons All Purpose Spices 48g**Morrisons**£1.20**4.3★**▲ 33%**](https://www.amazon.co.uk/dp/B07BGMBY5T) [**Knorr Aromat All Purpose Savoury Seasoning 90g**Knorr**£1.76**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B00MWTNP90) [**Rajah Spices All Purpose Seasoning | (1kg)**Rajah**£6.63**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B0056TLIAQ)
**~~View all trending →~~**
## **What buyers say about aromat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**23%
*“Nice flavours in your cooking”*
**Taste-Overall**20%
*“Nice tasting all purpose seasoning”*
**Value For Money**15%
*“Good product, good value for money”*
**Spiciness**9%
*“Yum spice”*
**Advertised Vs Actual Product**6%
*“As described”*
**Quality-Overall**6%
*“Great quality”*
**Cooking Instructions**4%
*“My sons love to cook”*
**Size-Overall**2%
*“Good size”*
**Salt Content**2%
*“The salt balance seems right”*
**Ease Of Cleaning**2%
*“it elevates my dishes”*
### **What buyers complain about **
**Salt Content**20%
*“Garlic-flavored salt”*
**Flavor**14%
*“this doesnt enhance the food flavours like the original did”*
**Spiciness**11%
*“Unfortunately wanted mixed spice not all purpose spice”*
**Cooking Instructions**7%
*“can't cook without it”*
**Value For Money**7%
*“Waste of money:”*
**Stale/Rotten/Spoiled**7%
*“Rubbish”*
**Natural Resource Wastage**7%
*“shame and a waste”*
**Taste-Overall**7%
*“Definitely didnt taste as good as I thought it would”*
**Size-Overall**4%
*“It is a large container for one person”*
## **Common questions**
- **Is aromat profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the aromat niche?**
- 10 brands and 94 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in aromat?**
- Top complaints mined from reviews: Salt Content, Flavor, Spiciness. The return rate is 0.0%.
- **When does demand for aromat peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the aromat niche?**
- Listings span £1.09–£16.41; the average listing price is £5.64 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.
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