---
title: "Apricot Brandy — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/apricot-brandy"
last_updated: "2026-07-31T09:19:51.088Z"
locale: en
meta:
description: "Niche score 42/100 · £54K/yr market · 34K searches/yr · £16.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £54K/yr market · 34K searches/yr · £16.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apricot Brandy — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **apricot brandy**
**Skip it**
A small market ($54K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 24Conversion 86Competition 17Returns 98Price range 66Avg price 78Brand share 27Review moat 81Quality gap 16
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****380.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£9.97–£24.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£54K**
£54K/yr · 34K searches
According to Flapen's Amazon United Kingdom niche tracking, apricot brandy is a £54K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apricot brandy market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£49K–£65K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#544**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **120 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**9%**
- Giffard39% - Bols23% - Volare18% - Gabriel Boudier5% - リカマン5% - Herman Jansen3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/apricot-brandy/trend)
## **Top apricot brandy search terms**
- **apricot brandy**26K/yr-6.8%10.8% conv. - **apricot liqueur**5K/yr+16.2%9.8% conv. - **apricot brandy liqueur**3K/yr-5.7%12.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/apricot-brandy/search-terms)
## **Top apricot brandy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bols Apricot Brandy Liqueur 50cl - 24 Percent ABV Apricot Flavoured Spirit Crafted with All Natural Botanicals - Artisanal Liqueurs for Cocktails**Bols**£12.98**4.7★567 rev](https://www.amazon.co.uk/dp/B004EAHGCW) [2**Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 70cl 25% ABV**Giffard**£14.71**4.6★237 rev](https://www.amazon.co.uk/dp/B0047WI5V8) [3**Volare Apricot Brandy Liqueur 70 cl**Volare**£13.66**4.5★496 rev](https://www.amazon.co.uk/dp/B0045CK6O4) [4**Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 50cl 25% ABV**Giffard**£11.71**4.6★237 rev](https://www.amazon.co.uk/dp/B01713DESI) [5**Giffard Premium Abricot du Roussillon | Apricot Liqueur 70cl 25% ABV**Giffard**£16.45**4.5★238 rev](https://www.amazon.co.uk/dp/B004EAFBAQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gabriel Boudier Apricot Brandy Liqueur - 50cl 24% ABV - Premium French Liqueur for Cocktail Mixers - Ideal for Tropical Apricot Based Cocktails**Gabriel Boudier**£17.47**4 rev1y ago](https://www.amazon.co.uk/dp/B0DFWTJBPS) [**Wenneker Apricot Brandy 1x70cl**Wenneker Distilleries**£12.48**6 rev10y ago](https://www.amazon.co.uk/dp/B00R17M1H0) [**Giffard Apricot Liqueur | French Fruit Cocktail Liqueur 50cl 25% ABV**Giffard**£11.71**237 rev10y ago](https://www.amazon.co.uk/dp/B01713DESI) [**BVLand Apricot Brandy Liqueur - 700ml**リカマン**£16.30**13 rev11y ago](https://www.amazon.co.uk/dp/B004V9EY1M) [**Merlet Lune dAbricot Apricot Brandy Liqueur Premium French Fruit Liqueur from Roussillon Apricots 70 cl Bottle Ideal for Cocktails Spritzes Home Bar Sipping and Gifting**Merlet**£21.25**13 rev12y ago](https://www.amazon.co.uk/dp/B00BG6374I)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herman Jansen Apricot Brandy Liqueur | 70cl | 25% ABV**Herman Jansen**£24.96**0.0★**▲ 664%**](https://www.amazon.co.uk/dp/B00H8ZHTU4) [**Wenneker Apricot Brandy 1x70cl**Wenneker Distilleries**£12.48**5.0★**▲ 650%**](https://www.amazon.co.uk/dp/B00R17M1H0) [**Volare Apricot Brandy Liqueur 70 cl**Volare**£13.66**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B0045CK6O4) [**Briottet Crème dAbricot Liqueurs 70 cl**Briottet**£21.15**5.0★**▲ 58%**](https://www.amazon.co.uk/dp/B004EAFDQ8) [**Giffard Premium Abricot du Roussillon | Apricot Liqueur 70cl 25% ABV**Giffard**£16.45**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B004EAFBAQ)
**~~View all trending →~~**
## **What buyers say about apricot brandy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Delicious with ice”*
**Alcohol Flavor**23%
*“Delicious in cocktails”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**10%
*“Good value for money”*
**Flavor**10%
*“Nice flavour and smells really nice”*
**Advertised Vs Actual Product**4%
*“As described”*
**Gifting Purpose**4%
*“Great present”*
**Sweetness**4%
*“wonderful on ice cream”*
**Blend/Ratio**1%
*“Mixes well”*
### **What buyers complain about **
**Taste-Overall**50%
*“This doesn't have the taste I expected”*
**Sweetness**25%
*“far too sweet for my palette”*
**Artificial Sweeteners**25%
*“All I got was overly sugared apricot jam in alcohol”*
## **Common questions**
- **Is apricot brandy profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 13 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the apricot brandy niche?**
- 11 brands and 23 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in apricot brandy?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.4%.
- **When does demand for apricot brandy peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the apricot brandy niche?**
- Listings span £9.97–£24.96; the average listing price is £16.25 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.
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