---
title: "Products — apples - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/apples/products"
last_updated: "2026-07-31T08:42:08.749Z"
locale: en
meta:
  description: "Niche score 60/100 · £37.0M/yr market · 1.7M searches/yr · £105.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £37.0M/yr market · 1.7M searches/yr · £105.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — apples - Flapen"
---

# **apples**

**Launch it**

A $37.0M/yr market growing +6.3% this quarter with returns at 1.0% — clears our launch bar.

Market size 100Growth 33Conversion 100Competition 72Returns 94Price range 12Avg price 73Brand share 6Review moat 34Quality gap 38

**Market size**

**Incredible****£37.0M**

£37.0M/yr · 1.7M searches

**Conversion**

**Incredible****20.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£105.35**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,061.1**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.07–£696.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")