---
title: "Apples — £37.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/apples"
last_updated: "2026-07-31T06:29:29.473Z"
locale: en
meta:
description: "Niche score 60/100 · £37.0M/yr market · 1.7M searches/yr · £105.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £37.0M/yr market · 1.7M searches/yr · £105.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Apples — £37.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **apples**
**Launch it**
A $37.0M/yr market growing +6.3% this quarter with returns at 1.0% — clears our launch bar.
Market size 100Growth 33Conversion 100Competition 72Returns 94Price range 12Avg price 73Brand share 6Review moat 34Quality gap 38
**Market size**
**Incredible****£37.0M**
£37.0M/yr · 1.7M searches
**Conversion**
**Incredible****20.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£105.35**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,061.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.07–£696.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, apples is a £37.0M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apples market data**
- **Units sold / yr**
- **250K–300K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£26.3M–£31.6M**
- units × avg price
- **Conversion rate**
- **20.6%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**1%**
- Morrisons38% - by Amazon21% - Apple19% - M MARKET STREET12% - GreHom8% - Pinkids1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — +6.3% search growth over the last 90 days.
25K15KSpike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/apples/trend)
## **Top apples search terms**
- **apple**1.1M/yr+13.3%2.1% conv. - **apples**411K/yr-2.8%39.3% conv. - **pink lady apples**46K/yr+9.9%45.1% conv. - **gala**20K/yr-7.8%1.2% conv. - **green apples**9K/yr+4.8%37.1% conv. - **pink lady**10K/yr+3.0%22.7% conv. - **cooking apples**12K/yr-24.4%5.2% conv. - **gala apples**8K/yr+4.9%36.7% conv. - **granny smith**5K/yr-6.4%38.6% conv. - **appl**19K/yr+59.8%1.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/apples/search-terms)
## **Top apples products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1.1M6%£2.2M9%£3.3M12%£4.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Apples 1.2kg**M MARKET STREET**£2.69**4.6★874 rev](https://www.amazon.co.uk/dp/B0CLH2LWYY) [2**Pink Lady Apples 4 Pack**Morrisons**£2.39**4.7★3,041 rev](https://www.amazon.co.uk/dp/B01LW14521) [3**Royal Gala Apples 6 pack**Morrisons**£2.02**4.6★3,704 rev](https://www.amazon.co.uk/dp/B07BMYN6XF) [4**Small Apples Pack of 6**GreHom**£1.07**4.4★268 rev](https://www.amazon.co.uk/dp/B0F5XCH3N6) [5**by Amazon Gala Apples 6 Pack**by Amazon**£1.68**4.5★750 rev](https://www.amazon.co.uk/dp/B0BCQFC1RQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo**Apple**£453.34**112 rev4mo ago](https://www.amazon.co.uk/dp/B0GR6J9FT1) [**Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging**Apple**£164.82**9,034 rev10mo ago](https://www.amazon.co.uk/dp/B0FQF32239) [**Small Apples Pack of 6**GreHom**£1.07**268 rev1y ago](https://www.amazon.co.uk/dp/B0F5XCH3N6) [**Pinkids Apples Pack of 6**Pinkids**£2.09**18 rev1y ago](https://www.amazon.co.uk/dp/B0F5BZF7VP) [**Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight**Apple**£696.17**834 rev1y ago](https://www.amazon.co.uk/dp/B0DZD958Z8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Indigo**Apple**£453.34**4.6★**▲ 120%**](https://www.amazon.co.uk/dp/B0GR6J9FT1) [**Morrisons Cosmic Crisp Apples 4pk**Morrisons**£2.25**4.3★**▲ 105%**](https://www.amazon.co.uk/dp/B0D66V4NNX) [**Morrisons Apples 1.2kg**M MARKET STREET**£2.69**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0CLH2LWYY) [**by Amazon Pink Lady Apples 4 pack**by Amazon**£2.26**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0863H19NV) [**Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Midnight**Apple**£363.11**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B0DGHXBDQQ)
**~~View all trending →~~**
## **What buyers say about apples**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Best quality”*
**Audio Quality**11%
*“Excellent sound”*
**Value For Money**10%
*“Good Value”*
**Noise Cancellation**8%
*“noise cancellation is amazing”*
**Battery Life**4%
*“Strong Battery Life”*
**Charging**4%
*“Charging is quick”*
**Ease Of Use**4%
*“easy to hold”*
**Taste-Overall**4%
*“Good size lovely taste dog love them too”*
**Size-Overall**3%
*“They fit really comfortably”*
**Advertised Vs Actual Product**3%
*“As expected”*
### **What buyers complain about **
**Size-Overall**7%
*“terrible fit”*
**Charging**7%
*“the charging case is atrocious”*
**Value For Money**6%
*“not worth the price”*
**Durability**6%
*“Broke down”*
**Audio Quality**5%
*“the sound was always tinny and weak”*
**Quality-Overall**4%
*“Disappointing Build Quality for an Apple Product”*
**Connectivity-Overall**4%
*“for some reason mine disconnect all the time”*
**Noise Cancellation**4%
*“not noise cancelling”*
**Functionality-Overall**3%
*“Not working properly”*
**Comfort-Overall**3%
*“Uncomfortable”*
### **Top return reasons **
**Size-Overall**15%
**Compatibility-Overall**12%
**Charging**10%
**Functionality-Overall**10%
**Connectivity-Overall**8%
**Audio Quality**6%
**Product Condition**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is apples profitable to sell on Amazon United Kingdom?**
- The niche generates £37.0M/yr across 40 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Launch it (60/100).
- **How competitive is the apples niche?**
- 8 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in apples?**
- Top complaints mined from reviews: Size-Overall, Charging, Value For Money. The return rate is 1.0%.
- **When does demand for apples peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the apples niche?**
- Listings span £1.07–£696.17; the average listing price is £105.35 (sweet spot $15–$100). The average incumbent carries 3,061 reviews — the moat a new listing must climb.
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