---
title: "Apple Puree — £100K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/apple-puree"
last_updated: "2026-07-31T08:32:57.344Z"
locale: en
meta:
description: "Niche score 47/100 · £100K/yr market · 88K searches/yr · £7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £100K/yr market · 88K searches/yr · £7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Puree — £100K/yr Amazon UK Niche (2026) - Flapen"
---
# **apple puree**
**Skip it**
Prices mostly outside the sweet spot ($0.82–$17.04) — this niche doesn't clear our bar today.
Market size 25Growth 24Conversion 96Competition 44Returns 100Price range 13Avg price 22Brand share 30Review moat 85Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****291.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£100K**
£100K/yr · 88K searches
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.82–£17.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, apple puree is a £100K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple puree market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£119K–£158K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **25%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**61**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**7%**
- Gefen29% - Morrisons25% - Colman's20% - Stern's7% - Clearspring6% - Mott's5% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -2.2% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/apple-puree/trend)
## **Top apple puree search terms**
- **apple sauce**56K/yr-9.4%17.1% conv. - **unsweetened apple sauce**11K/yr+6.0%7.5% conv. - **apple puree**11K/yr-2.4%4.4% conv. - **applesauce**7K/yr+2.3%8.1% conv. - **apple sauce no added sugar**3K/yr+90.8%8.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/apple-puree/search-terms)
## **Top apple puree products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g**Gefen**£8.10**4.5★199 rev](https://www.amazon.co.uk/dp/B09Z6TDDWK) [2**Colmans Bramley Apple Sauce 155g**Colman's**£1.70**4.6★316 rev](https://www.amazon.co.uk/dp/B074K4MZF8) [3**Morrisions Bramley Apple Sauce 280g**Morrisons**£1.26**4.6★645 rev](https://www.amazon.co.uk/dp/B018CWULNI) [4**Colmans Apple Sauce grown in Britain perfect condiment with roast pork 155 g**Colman's**£1.64**4.5★302 rev](https://www.amazon.co.uk/dp/B072Q6HDHP) [5**Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)**Stern's**£13.90**4.3★20 rev](https://www.amazon.co.uk/dp/B0C66HZTGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy**Stern's**£13.92**5 rev2y ago](https://www.amazon.co.uk/dp/B0CNS5PCHN) [**Baxters Bramley Apple Sauce 165 g (Pack of 6)**Baxters**£13.67**8 rev2y ago](https://www.amazon.co.uk/dp/B0CCW76G17) [**Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)**Stern's**£13.90**20 rev3y ago](https://www.amazon.co.uk/dp/B0C66HZTGC) [**Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g**Gefen**£8.10**199 rev4y ago](https://www.amazon.co.uk/dp/B09Z6TDDWK) [**Gefen Apple Sauce Squeeze Pouches Unsweetened Apple Puree Fruit Snack for Kids Natural No Added Sugar 4 x 90g (Pack of 3)**Gefen**£17.04**5 rev4y ago](https://www.amazon.co.uk/dp/B09C9478GL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisions Bramley Apple Sauce 280g**Morrisons**£1.26**4.6★**▲ 249%**](https://www.amazon.co.uk/dp/B018CWULNI) [**Sterns Unsweetened Apple & Blueberry Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy**Stern's**£13.92**5.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0CNS5PCHN) [**Gefen Unsweetened Apple Sauce No Added Sugar Natural 652g**Gefen**£8.10**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B09Z6TDDWK) [**Sterns Unsweetened Apple Sauce Cups 12 x 100g (6 Packs of 2) | 100% Pure Fruit No Sugar Added Natural Kosher Product of Italy (Apple)**Stern's**£13.90**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B0C66HZTGC) [**Motts Apple Sauce Original 6 Cup - 4 oz (113g) Motts**Mott's**£7.60**3.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0005Z84WQ)
**~~View all trending →~~**
## **What buyers say about apple puree**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Delicious apple sauce which reminds me of my childhood”*
**Quality-Overall**19%
*“Good quality apple sauce and value for money arrived on time with good tracking and seller”*
**Value For Money**10%
*“Value for money”*
**Advertised Vs Actual Product**8%
*“as expected”*
**Size-Overall**8%
*“Nice size, as Im the only one in the family who use Apple Sauce”*
**Portability**6%
*“great for travel”*
**Health Benefits-Overall**3%
*“Good and very healthy”*
**Texture/Consistency-Overall**3%
*“Nice texture and taste when you eat it with bananas”*
**Sweetness**3%
*“gorgeous taste not too sweet”*
**Baking**3%
*“Ideal for baking”*
### **What buyers complain about **
**Value For Money**33%
*“Too expensive”*
**Sweetness**14%
*“Even my teenagers complained it was too sweet”*
**Texture/Consistency-Overall**14%
*“Just opened it and its mouldy”*
**Stale/Rotten/Spoiled**7%
*“there are some that are not fermented”*
**Smell**7%
*“has a pungent smell, sort of cider like”*
**Taste-Overall**7%
*“Tasteless to my mind”*
**Flavor**7%
*“Tasteless to my mind”*
**Ingredients-Overall**5%
*“no, most has added sugar and a number of unwanted additives”*
## **Common questions**
- **Is apple puree profitable to sell on Amazon United Kingdom?**
- The niche generates £100K/yr across 20 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the apple puree niche?**
- 9 brands and 61 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in apple puree?**
- Top complaints mined from reviews: Value For Money, Sweetness, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for apple puree peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the apple puree niche?**
- Listings span £0.82–£17.04; the average listing price is £7.92 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.
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