---
title: "Apple Juice — £379K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/apple-juice"
last_updated: "2026-07-31T14:52:01.704Z"
locale: en
meta:
description: "Niche score 50/100 · £379K/yr market · 340K searches/yr. Pricing outside the sweet spot ($4.20 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £379K/yr market · 340K searches/yr. Pricing outside the sweet spot ($4.20 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apple Juice — £379K/yr Amazon UK Niche (2026) - Flapen"
---
# **apple juice**
**Worth a look**
Shows searches that convert (26.6% search→purchase), but pricing outside the sweet spot ($4.20 avg) keeps it on the watch list.
Market size 55Growth 36Conversion 100Competition 47Returns 100Price range 24Avg price 12Brand share 14Review moat 69Quality gap 32
**Conversion**
**Incredible****26.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****734.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£379K**
£379K/yr · 340K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£1.01–£19.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.20**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, apple juice is a £379K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple juice market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£525K–£630K**
- units × avg price
- **Conversion rate**
- **26.6%**
- **Avg BSR**
- **#676**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**47**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**4%**
- Morrisons44% - by Amazon23% - INNOCENT15% - Tropicana9% - Copella4% - Appletiser2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
9K7KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/apple-juice/trend)
## **Top apple juice search terms**
- **apple juice**333K/yr+9.0%21.5% conv. - **pure apple juice**4K/yr-14.2%4.6% conv. - **fresh apple juice**3K/yr-3.6%15.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/apple-juice/search-terms)
## **Top apple juice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£76K30%£114K40%£152K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Apple Juice from Concentrate 1 Litre (Previously Happy Belly)**by Amazon**£1.15**4.6★1,694 rev](https://www.amazon.co.uk/dp/B08FJNW95Z) [2**Morrisons Apple Juice from Concentrate 1L**Morrisons**£1.52**4.5★222 rev](https://www.amazon.co.uk/dp/B0F337F3KC) [3**Morrisons Juice from Concentrate Apple 1 litre**Morrisons**£1.76**4.6★1,881 rev](https://www.amazon.co.uk/dp/B01MQ5KVOJ) [4**innocent Pure Apple Juice 1.35L**INNOCENT**£3.32**4.7★1,012 rev](https://www.amazon.co.uk/dp/B0132FJI7U) [5**Morrisons Savers Apple Juice Drink 1l**Morrisons**£1.08**4.3★327 rev](https://www.amazon.co.uk/dp/B0CSPPCXGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Savers Apple Juice Drink 1l**Morrisons**£1.01**6 rev12mo ago](https://www.amazon.co.uk/dp/B0FPDLGZY9) [**Morrisons Apple Juice from Concentrate 1L**Morrisons**£1.52**222 rev1y ago](https://www.amazon.co.uk/dp/B0F337F3KC) [**Tropicana Pure Pressed Apple Fruit Juice Long Life 850ml x 6**Tropicana**£10.19**38 rev1y ago](https://www.amazon.co.uk/dp/B0DBJDHM8N) [**Morrisons Savers Apple Juice Drink 1l**Morrisons**£1.08**327 rev2y ago](https://www.amazon.co.uk/dp/B0CSPPCXGF) [**Princes Apple Juice 27 x 200ml**Princes**£15.17**111 rev2y ago](https://www.amazon.co.uk/dp/B0CJV6BZMB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Savers Apple Juice Drink 1l**Morrisons**£1.01**4.1★**▲ 109%**](https://www.amazon.co.uk/dp/B0FPDLGZY9) [**Tropicana - Pure Pressed Apple Fruit Juice with Vitamin C 100% Pressed - Apple Juice Soft Drinks 900ml**Tropicana**£2.01**4.6★**▲ 46%**](https://www.amazon.co.uk/dp/B06XL17V7Q) [**Innocent Apple Juice 900ml 100 Percent Recyclable Bottle - Made from Nothing But Juicy Apples We Never Ever Add Sugar**INNOCENT**£2.59**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0132FJYSI) [**Tropicana Pure Pressed Apple Fruit Juice Long Life 850ml x 6**Tropicana**£10.19**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B0DBJDHM8N) [**Ocean Spray Cranberry & Raspberry Juice Drink - 1L - Sugar & Natural Sweetener Fruit Juice - No Artificial Colours Flavours or Sweeteners**Ocean Spray**£1.29**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B00AXRDN0E)
**~~View all trending →~~**
## **What buyers say about apple juice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Good taste”*
**Quality-Overall**13%
*“Excellent quality”*
**Value For Money**11%
*“Excellent value for money”*
**Sweetness**9%
*“Low sugar”*
**Flavor**6%
*“The flavor is well-balanced—refreshing”*
**Freshness**5%
*“is a nice freshness”*
**Alcohol Flavor**5%
*“Good drink”*
**Advertised Vs Actual Product**5%
*“As described”*
**Health Benefits-Overall**1%
*“Also good for my kidneys Thanks”*
**Natural Ingredients**1%
*“So natural and thirst quenching flavour and my family's favourite juice”*
### **What buyers complain about **
**Artificial Sweeteners**18%
*“However, there is a problem with stevia and it relates to those glycerides”*
**Taste-Overall**14%
*“Taste artificial”*
**Flavor**14%
*“It's water that's Mildly flavoured”*
**Advertised Vs Actual Product**9%
*“This is NOT clear apple juice”*
**Sour**9%
*“Less gas and slightly sour”*
**Value For Money**9%
*“not for the price”*
**Dilute/Watery**5%
*“It's water that's Mildly flavoured”*
**Bitter**5%
*“a bit of a bitter taste”*
**Nutritional Content**3%
*“This juice is not made from concentrate which is a health benefit”*
## **Common questions**
- **Is apple juice profitable to sell on Amazon United Kingdom?**
- The niche generates £379K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the apple juice niche?**
- 9 brands and 47 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in apple juice?**
- Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for apple juice peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the apple juice niche?**
- Listings span £1.01–£19.35; the average listing price is £4.20 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)