---
title: "Apple Cider Vinegar — £1.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/apple-cider-vinegar"
last_updated: "2026-07-31T10:02:22.043Z"
locale: en
meta:
description: "Niche score 47/100 · £1.7M/yr market · 1.6M searches/yr · £6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £1.7M/yr market · 1.6M searches/yr · £6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Cider Vinegar — £1.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **apple cider vinegar**
**Skip it**
Prices mostly outside the sweet spot ($1.81–$10.07) — this niche doesn't clear our bar today.
Market size 90Growth 16Conversion 98Competition 13Returns 100Price range 0Avg price 17Brand share 34Review moat 25Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.7M**
£1.7M/yr · 1.6M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,783.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.81–£10.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, apple cider vinegar is a £1.7M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple cider vinegar market data**
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**10%**
- Nutrition Geeks48% - Bragg14% - Raw Vibrant Living8% - Eat Wholesome8% - by Amazon7% - Mr Organic5% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
35K25KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/apple-cider-vinegar/trend)
## **Top apple cider vinegar search terms**
- **apple cider vinegar**864K/yr-6.9%12.6% conv. - **apple cider vinegar capsules**222K/yr-8.4%12.5% conv. - **apple cider vinegar with mother**87K/yr-4.4%10.0% conv. - **nutrition geeks apple cider vinegar**115K/yr-74.1%24.3% conv. - **geeks apple cider vinegar capsules**49K/yr-40.5%21.2% conv. - **cider vinegar**49K/yr+6.9%9.4% conv. - **apple cider vinegar tablets**47K/yr-19.8%7.6% conv. - **apple cider**33K/yr+0.7%5.3% conv. - **apple cider vinegar nutrition geeks**45K/yr-72.2%21.7% conv. - **organic apple cider vinegar**28K/yr+0.9%12.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/apple-cider-vinegar/search-terms)
## **Top apple cider vinegar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£258K30%£517K45%£775K60%£1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made**Nutrition Geeks**£8.24**4.4★996 rev](https://www.amazon.co.uk/dp/B0GQ4VLGJC) [2**Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml**Bragg**£7.19**4.5★4,032 rev](https://www.amazon.co.uk/dp/B01KAQBQHE) [3**Raw Organic Apple Cider Vinegar with the Mother 1L - Raw Unpasteurised and Unfiltered - Gut Health Aids Digestion - Naturally Vegan**Raw Vibrant Living**£4.61**4.6★10,587 rev](https://www.amazon.co.uk/dp/B0796WBNQG) [4**Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box**Eat Wholesome**£5.26**4.6★10,440 rev](https://www.amazon.co.uk/dp/B085BDZZKY) [5**Apple Cider Vinegar by Amazon 500ml**by Amazon**£1.81**4.5★816 rev](https://www.amazon.co.uk/dp/B09KSMHSGP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made**Nutrition Geeks**£8.24**996 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ4VLGJC) [**Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks**Mr Organic**£6.22**327 rev1y ago](https://www.amazon.co.uk/dp/B0FHQ4FN6N) [**Apple Cider Vinegar by Amazon 500ml**by Amazon**£1.81**816 rev2y ago](https://www.amazon.co.uk/dp/B09KSMHSGP) [**Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul**Free Soul**£8.17**7,024 rev5y ago](https://www.amazon.co.uk/dp/B08WPFV3VC) [**Eat Wholesome Organic Apple Cider Vinegar 1L - Raw Unpasteurised Unfiltered Award-Winning Vegan With The Mother Glass Bottle in Box**Eat Wholesome**£5.26**10,440 rev6y ago](https://www.amazon.co.uk/dp/B085BDZZKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made**Nutrition Geeks**£8.24**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0GQ4VLGJC) [**Mr Organic - Organic Apple Cider Vinegar 1L - Raw Unfiltered & Unpasteurised - With the Mother - Made from 100% Organic Apples - Can be Used for Dressings & Drinks**Mr Organic**£6.22**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0FHQ4FN6N) [**Biona Organic Apple Cider Vinegar 500ml**Biona**£2.77**4.6★**— 2%**](https://www.amazon.co.uk/dp/B01DDEK1ZS) [**Bragg | Apple Cider Vinegar W/Mother | 1 X 473Ml**Bragg**£7.19**4.5★**— 10%**](https://www.amazon.co.uk/dp/B01KAQBQHE) [**Apple Cider Vinegar by Amazon 500ml**by Amazon**£1.81**4.5★**▼ 12%**](https://www.amazon.co.uk/dp/B09KSMHSGP)
**~~View all trending →~~**
## **What buyers say about apple cider vinegar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**17%
*“no unpleasant taste”*
**Quality-Overall**15%
*“Most importantly, it delivers consistent quality at an excellent price point”*
**Value For Money**13%
*“Value for money”*
**Advertised Vs Actual Product**6%
*“Just what I wanted”*
**Ease Of Use**4%
*“Ease of use”*
**Regulates Digestion**4%
*“less Bloating”*
**Ease Of Chewing/Swallowing**3%
*“Easy to chew”*
**Nutritional Content**3%
*“Effective and Convenient Supplement”*
**Health Benefits-Overall**2%
*“Good value for a genuine good healthy product”*
**Flavor**2%
*“Great flavour”*
### **What buyers complain about **
**Functionality-Overall**8%
*“This product was not effective”*
**Weight Loss**8%
*“Didnt help me to lose weight at all”*
**Side Effects**6%
*“Side effect”*
**Dosage**6%
*“The recommended dosage of three tablets is far too high for me”*
**Taste-Overall**5%
*“Taste hidden”*
**Size-Overall**5%
*“I just wish it came in a slightly bigger size”*
**Acid Regulator/Stomach Ache Relief**4%
*“I could feel the effects of these working on my stomach”*
**Smell**4%
*“They smell like vinegar”*
**Ease Of Chewing/Swallowing**3%
*“Really Hard to Swallow”*
**Allergies**3%
*“Reaction from gummies”*
## **Common questions**
- **Is apple cider vinegar profitable to sell on Amazon United Kingdom?**
- The niche generates £1.7M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the apple cider vinegar niche?**
- 9 brands and 34 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in apple cider vinegar?**
- Top complaints mined from reviews: Functionality-Overall, Weight Loss, Side Effects. The return rate is 0.0%.
- **When does demand for apple cider vinegar peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the apple cider vinegar niche?**
- Listings span £1.81–£10.07; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 4,783 reviews — the moat a new listing must climb.
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