---
title: "Antibacterial Washing Up Liquid — £467K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/antibacterial-washing-up-liquid"
last_updated: "2026-07-31T08:57:01.894Z"
locale: en
meta:
description: "Niche score 43/100 · £467K/yr market · 600K searches/yr · £8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £467K/yr market · 600K searches/yr · £8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Antibacterial Washing Up Liquid — £467K/yr Amazon UK Niche (2026) - Flapen"
---
# **antibacterial washing up liquid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 24Conversion 84Competition 37Returns 100Price range 0Avg price 23Brand share 0Review moat 55Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£467K**
£467K/yr · 600K searches
**Review moat**
**Good****1,313.24**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.71–£13.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, antibacterial washing up liquid is a £467K/yr Amazon United Kingdom market (600K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **antibacterial washing up liquid market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£418K–£502K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **41%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Dettol82% - SurSol9% - Chemical Trade Store5% - Fabulosa4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/antibacterial-washing-up-liquid/trend)
## **Top antibacterial washing up liquid search terms**
- **dettol laundry sanitiser**285K/yr-1.1%10.3% conv. - **laundry sanitiser**114K/yr-2.6%8.1% conv. - **laundry cleanser**38K/yr-4.4%6.6% conv. - **dettol laundry**23K/yr+10.2%6.8% conv. - **laundry sanitizer**21K/yr-0.4%5.4% conv. - **laundry disinfectant**22K/yr-9.5%7.4% conv. - **dettol laundry sanitiser sensitive**14K/yr-16.6%5.3% conv. - **dettol antibacterial laundry cleanser**10K/yr+40.4%7.3% conv. - **antibacterial laundry cleanser**13K/yr-17.3%8.7% conv. - **pet laundry detergent**6K/yr+6.4%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/antibacterial-washing-up-liquid/search-terms)
## **Top antibacterial washing up liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£47K20%£93K30%£140K40%£187K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dettol Laundry Sanitiser Antibacterial Fresh Cotton 6L (1.5L x 4pck) 12hr Freshness Hygienically Clean Removes Odour Kills 99.9 Percent of Bacteria**Dettol**£12.17**4.8★11,483 rev](https://www.amazon.co.uk/dp/B00FQHNDFG) [2**Dettol Antibacterial Laundry Cleanser Cotton Breeze 2.5L**Dettol**£5.16**4.6★1,506 rev](https://www.amazon.co.uk/dp/B00XJA8UFU) [3**Dettol Laundry Sanitiser Antibacterial Fresh Cotton 1.5L 12hr Freshness Hygienically Clean Removes Odour Kills 99.9 Percent of Bacteria**Dettol**£3.71**4.7★920 rev](https://www.amazon.co.uk/dp/B0176MCRW8) [4**SurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding**SurSol**£4.54**4.7★56 rev](https://www.amazon.co.uk/dp/B0FH6VCCY7) [5**Dettol Antibacterial Laundry Sanitiser Spring Blossom 750ml - Freshness and Protection in Every Wash!**Dettol**£5.90**4.6★143 rev](https://www.amazon.co.uk/dp/B0DB2PCBLF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding**SurSol**£4.54**56 rev1y ago](https://www.amazon.co.uk/dp/B0FH6VCCY7) [**Chemical Trade Store - Laundry Sanitiser 2.5L - Antibacterial Cleaner for Clothes & Pet Bedding - Fresh Linen Kills 99.9% Germs - Use with Detergent**Chemical Trade Store**£7.14**89 rev1y ago](https://www.amazon.co.uk/dp/B0FH6SHDNF) [**Chemical Trade Store Laundry Sanitiser 1L Kills 99.9% Germs Fresh Linen Scent Fabric Disinfectant for Clothes Towels Sportswear and Pet Bedding**Chemical Trade Store**£4.13**89 rev1y ago](https://www.amazon.co.uk/dp/B0FH6VCLF8) [**Dettol Laundry Sanitiser Spring Blossom 8 X 750ML Multipack (6L Total) Antibacterial Disinfectant Kills 99.99% Of Germs Cleanser For Hygienic Freshness**Dettol**£13.18**16 rev1y ago](https://www.amazon.co.uk/dp/B0GTZPZLB7) [**Dettol Antibacterial Laundry Sanitiser Fragrance Free 1.5L (4 x 1.5L Total 6.0L) For Sensitive Skin Gentle Cleanser Effective Hygiene Solution Disinfectant Kills 99.9 Percent of Germs**Dettol**£13.70**167 rev1y ago](https://www.amazon.co.uk/dp/B0DB5ST3YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dettol Antibacterial Laundry Sanitiser Cleanser Additive Fresh Cotton 2 Pack of 1.5L**Dettol**£9.91**4.6★**▲ 240%**](https://www.amazon.co.uk/dp/B0CHK8FQMF) [**Dettol Laundry Sanitiser Spring Blossom 8 X 750ML Multipack (6L Total) Antibacterial Disinfectant Kills 99.99% Of Germs Cleanser For Hygienic Freshness**Dettol**£13.18**4.8★**▲ 171%**](https://www.amazon.co.uk/dp/B0GTZPZLB7) [**Dettol Antibacterial Laundry Cleanser Cotton Breeze 2.5L**Dettol**£5.16**4.6★**▲ 134%**](https://www.amazon.co.uk/dp/B00XJA8UFU) [**SurSol Active - Antibacterial Laundry Sanitiser 1L - Kills 99.9% of Bacteria & Odours - Hygienic Fabric Disinfectant for Clothes Towels & Bedding**SurSol**£4.54**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B0FH6VCCY7) [**Chemical Trade Store - Laundry Sanitiser 2.5L - Antibacterial Cleaner for Clothes & Pet Bedding - Fresh Linen Kills 99.9% Germs - Use with Detergent**Chemical Trade Store**£7.14**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0FH6SHDNF)
**~~View all trending →~~**
## **What buyers say about antibacterial washing up liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Fabulous smell”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**10%
*“Good value”*
**Washability**8%
*“Good value I use this with my washings it keeps your clothes feeling fresh and so clean”*
**Ease Of Cleaning**6%
*“Really effective at cleaning clothes”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**3%
*“Does the job”*
**Disinfection**3%
*“Excellent sanitiser and antibacterial,especially for gym clothes, bedding and towels”*
**Hygiene-Overall**2%
*“It gives clothes a fresh, clean smell and adds that extra feeling of hygiene, especially for items where you want more than just a normal wash”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**24%
*“Waste of money”*
**Smell**17%
*“my bath mats never smelled fresh”*
**Size-Overall**10%
*“not easy to fit”*
**Leak-Proof**6%
*“Leaked”*
**Instructions/User Manual/Troubleshooting**3%
*“Confusing instructions here”*
**Allergies**3%
*“one of my dogs has a skin complaint”*
**Strength**2%
*“Add ins like the comb are a bit flimsy”*
**Ingredients-Overall**2%
*“Just adding more chemicals”*
**Stale/Rotten/Spoiled**2%
*“Not fresh and floral smelling”*
**Durability**2%
*“it doesn't last that long”*
### **Top return reasons **
**Leak-Proof**60%
**Value For Money**15%
**Smell**13%
**Size-Overall**5%
**Disinfection**2%
**Functionality-Overall**2%
**Accuracy-Overall**2%
**Defective Material/Parts**1%
**Washability**1%
**Moist/Dry**1%
## **Common questions**
- **Is antibacterial washing up liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £467K/yr across 17 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the antibacterial washing up liquid niche?**
- 4 brands and 57 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in antibacterial washing up liquid?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.1%.
- **When does demand for antibacterial washing up liquid peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the antibacterial washing up liquid niche?**
- Listings span £3.71–£13.70; the average listing price is £8.36 (sweet spot $15–$100). The average incumbent carries 1,313 reviews — the moat a new listing must climb.
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