---
title: "Trend — antibacterial spray - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/antibacterial-spray/trend"
last_updated: "2026-07-31T09:32:07.083Z"
locale: en
meta:
  description: "Niche score 52/100 · £2.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £2.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — antibacterial spray - Flapen"
---

# **antibacterial spray**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 95Growth 22Conversion 97Competition 60Returns 100Price range 32Avg price 18Brand share 0Review moat 35Quality gap 18

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****£2.2M**

£2.2M/yr · 2.4M searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,017.25**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£0.96–£21.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.32**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand