---
title: "Ancient Roots Olive Oil — £371K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ancient-roots-olive-oil"
last_updated: "2026-07-31T10:27:40.411Z"
locale: en
meta:
description: "Niche score 55/100 · £371K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £371K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ancient Roots Olive Oil — £371K/yr Amazon UK Niche (2026) - Flapen"
---
# **ancient roots olive oil**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 54Growth 88Conversion 57Competition 10Returns 100Price range 95Avg price 95Brand share 0Review moat 74Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£40.04**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£15.87–£99.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+92.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****540.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£371K**
£371K/yr · 192K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ancient roots olive oil is a £371K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ancient roots olive oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£320K–£400K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **89%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- AEONS62% - Andalus24% - November Polyphenols8% - Yolioo5% - Skapeti2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +92.9% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/ancient-roots-olive-oil/trend)
## **Top ancient roots olive oil search terms**
- **ancient roots olive oil**109K/yr+112.5%4.0% conv. - **ancient roots olive oil polyphenol-packed extra virgin olive oil**13K/yr+262.0%5.5% conv. - **aeons ancient roots olive oil**14K/yr+128.9%7.0% conv. - **ancient roots olive oil reviews**26K/yr+27.4%1.9% conv. - **aeons olive oil**6K/yr+127.0%4.3% conv. - **volcanic olive oil**9K/yr-29.9%2.0% conv. - **ancient roots**4K/yr+99.9%3.6% conv. - **aeons ancient roots volcanic extra virgin olive oil**3K/yr+50.5%7.8% conv. - **ancient roots extra virgin olive oil**5K/yr-67.2%5.7% conv. - **volcanic olive oil high in polyphenols**3K/yr-38.7%2.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ancient-roots-olive-oil/search-terms)
## **Top ancient roots olive oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£74K30%£111K40%£148K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.65**4.5★173 rev](https://www.amazon.co.uk/dp/B0FY2YM3KV) [2**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£99.18**4.5★173 rev](https://www.amazon.co.uk/dp/B0GDWZZCZ2) [3**Andalus High Polyphenol Extra Virgin Olive Oil - Ancient Roots November Harvest Premium Quality Cold Pressed Rich in Antioxidants UK Lab Tested 500ml Bottle Authentic Spanish Taste**Andalus**£20.08**4.6★255 rev](https://www.amazon.co.uk/dp/B0DXFKMMR9) [4**November Polyphenols Olive Oil Extra Virgin - Organic High Phenolic EVOO Early Harvest Lab Certified +1200mg/kg High Polyphenol Cold Pressed Extra Virgin Greek 500ml Bottle**November Polyphenols**£27.05**4.7★2,774 rev](https://www.amazon.co.uk/dp/B07PJS56PR) [5**Aeons Ancient Roots Extra Virgin Lemon Infused Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.75**4.5★173 rev](https://www.amazon.co.uk/dp/B0FY3184HS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spanish Gold Extra Virgin Olive Oil - High Polyphenols | November Harvest | Single Estate | Ancient Roots Tradition | Cold Extracted | Rich in Antioxidants | 500ml Bottle**Andalus**£15.87**46 rev5mo ago](https://www.amazon.co.uk/dp/B0GKH1Q5V5) [**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£99.18**173 rev6mo ago](https://www.amazon.co.uk/dp/B0GDWZZCZ2) [**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£71.37**173 rev6mo ago](https://www.amazon.co.uk/dp/B0GDJ34PKW) [**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.65**173 rev8mo ago](https://www.amazon.co.uk/dp/B0FY2YM3KV) [**Aeons Ancient Roots Extra Virgin Lemon Infused Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.75**173 rev8mo ago](https://www.amazon.co.uk/dp/B0FY3184HS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£71.37**4.5★**▲ 66%**](https://www.amazon.co.uk/dp/B0GDJ34PKW) [**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£99.18**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B0GDWZZCZ2) [**Aeons Ancient Roots Extra Virgin Lemon Infused Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.75**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0FY3184HS) [**Aeons Ancient Roots Extra Virgin Olive Oil- Dr. Sarah Brewers Volcanic Tuscan Blend Cold-Pressed within 24h High-Polyphenol Heart & Skin Support 250 ml**AEONS**£39.65**4.5★**— 2%**](https://www.amazon.co.uk/dp/B0FY2YM3KV) [**100% Italian Organic Olive Oil Extra Virgin | High Polyphenols Cold Pressed Ancient Roots Olive Oil - Early Harvest from Tuscany | Extra Virgin Olive Oil (0.75l)**Yolioo**£23.44**4.6★**— 0%**](https://www.amazon.co.uk/dp/B09YVY9VXC)
**~~View all trending →~~**
## **What buyers say about ancient roots olive oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Amazing taste”*
**Quality-Overall**23%
*“Overall great high quality EVOO that delivers and definitely recommend”*
**Value For Money**7%
*“Good value for money”*
**Oily/Greasy**5%
*“A fine tasting oil”*
**Flavor**5%
*“full of flavor”*
**Health Benefits-Overall**5%
*“Great for Wellness Shots”*
**Ingredients-Overall**4%
*“higher polyphenol content”*
**Vegan/Organic**3%
*“Great Organic Extra Virgin Olive Oil”*
**Spiciness**2%
*“Nice peppery, nutty taste”*
**Advertised Vs Actual Product**2%
*“Arrived as advertised”*
### **What buyers complain about **
**Value For Money**23%
*“Expensive”*
**Taste-Overall**13%
*“Horrible taste”*
**Spiciness**7%
*“Peppery”*
**Oily/Greasy**5%
*“Oil”*
**Bitter**4%
*“It was extremely bitter”*
**Functionality-Overall**2%
*“Results dont appear to live up to the pre sales hype”*
**Ease Of Use**2%
*“Very difficult to get top off”*
**Smell**2%
*“immediately noticed it had zero aroma”*
**Advertised Vs Actual Product**2%
*“Yet on Amazon advert they say there is. So I wonder what is true.”*
**Storage Temperature**2%
*“Smashed bottle”*
### **Top return reasons **
**Taste-Overall**100%
## **Common questions**
- **Is ancient roots olive oil profitable to sell on Amazon United Kingdom?**
- The niche generates £371K/yr across 9 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +92.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ancient roots olive oil niche?**
- 5 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ancient roots olive oil?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Spiciness. The return rate is 0.0%.
- **When does demand for ancient roots olive oil peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the ancient roots olive oil niche?**
- Listings span £15.87–£99.18; the average listing price is £40.04 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.
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