---
title: "Anchovies — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/anchovies"
last_updated: "2026-07-31T08:47:33.476Z"
locale: en
meta:
description: "Niche score 46/100 · £93K/yr market · 71K searches/yr · £7.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £93K/yr market · 71K searches/yr · £7.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anchovies — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **anchovies**
**Skip it**
A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 38Conversion 99Competition 14Returns 100Price range 31Avg price 20Brand share 25Review moat 93Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****148.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£1.08–£21.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£93K**
£93K/yr · 71K searches
**Avg price**
**Bad****£7.27**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, anchovies is a £93K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anchovies market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£91K–£109K**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **55%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**7%**
- Kingfisher36% - Morrisons20% - by Amazon15% - Cooks & Co10% - GREAT BRITISH TRADING LIMITED9% - Ortiz3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +10.3% search growth over the last 90 days.
2K1KHoliday '24Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/anchovies/trend)
## **Top anchovies search terms**
- **anchovies**60K/yr+10.5%12.2% conv. - **anchovies in olive oil**6K/yr+7.7%3.7% conv. - **anchovy**5K/yr+11.2%7.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/anchovies/search-terms)
## **Top anchovies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kingfisher Anchovy Fillets in Extra Virgin Olive Oil 100g**Kingfisher**£2.73**4.5★499 rev](https://www.amazon.co.uk/dp/B0176L881I) [2**Morrisons Anchovy in Olive Oil Garlic & Herb 50g**Morrisons**£1.08**4.5★295 rev](https://www.amazon.co.uk/dp/B07VXNLWTY) [3**Cooks & Co Anchovy Fillets in Sunflower Oil (50g) - Pack of 2**Cooks & Co**£4.38**4.5★108 rev](https://www.amazon.co.uk/dp/B00YAL9GLO) [4**by Amazon MSC Anchovies in Sunflower Oil 6x50g**by Amazon**£4.76**4.4★138 rev](https://www.amazon.co.uk/dp/B0CB1TY97Q) [5**Fresh White Anchovies in Oil Marinade 1kg - From GREAT BRITISH TRADING**GREAT BRITISH TRADING LIMITED**£21.17**4.5★127 rev](https://www.amazon.co.uk/dp/B08DG5NMLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon MSC Anchovies in Sunflower Oil 6x50g**by Amazon**£4.76**138 rev1y ago](https://www.amazon.co.uk/dp/B0CB1TY97Q) [**Anchovies in Oil Plain 150g**The Fresh Fish Shop**£4.89**0 rev1y ago](https://www.amazon.co.uk/dp/B0DLLBXWHZ) [**Cooks & Co Premium Anchovy Fillets in Sunflower Oil 50g (Pack of 3) - Gourmet Tinned Fish for Salads Pizzas and Pasta - Ready-to-Eat Anchovies**World Food Shop**£7.76**27 rev2y ago](https://www.amazon.co.uk/dp/B0D6GX2FBM) [**by Amazon Green Olives Stuffed With Anchovies 400g**by Amazon**£1.66**253 rev2y ago](https://www.amazon.co.uk/dp/B0C7QW5GBX) [**Anchovy Fillets 2 x 200g - Selected anchovy fillets marinated in sunflower oil and vinegar from GREAT BRITISH TRADING LIMITED**GREAT BRITISH TRADING LIMITED**£14.94**28 rev3y ago](https://www.amazon.co.uk/dp/B0B8DGKQQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anchovies in Oil Plain 150g**The Fresh Fish Shop**£4.89**0.0★**▲ 149%**](https://www.amazon.co.uk/dp/B0DLLBXWHZ) [**Cooks & Co Anchovy Fillets in Sunflower Oil (50g) - Pack of 2**Cooks & Co**£4.38**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B00YAL9GLO) [**Anchovy Fillets 2 x 200g - Selected anchovy fillets marinated in sunflower oil and vinegar from GREAT BRITISH TRADING LIMITED**GREAT BRITISH TRADING LIMITED**£14.94**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B0B8DGKQQS) [**Fresh White Anchovies in Oil Marinade 1kg - From GREAT BRITISH TRADING**GREAT BRITISH TRADING LIMITED**£21.17**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B08DG5NMLV) [**Morrisons Anchovy in Olive Oil Garlic & Herb 50g**Morrisons**£1.08**4.5★**— 0%**](https://www.amazon.co.uk/dp/B07VXNLWTY)
**~~View all trending →~~**
## **What buyers say about anchovies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**54%
*“Delicious olives”*
**Value For Money**20%
*“Good value”*
**Quality-Overall**12%
*“Really good olives”*
**Flavor**5%
*“Amazing flavour”*
**Salt Content**3%
*“i like salty stuff”*
**Health Benefits-Overall**1%
*“Tasty and healthy”*
**Storage Temperature**1%
*“delivered well with cooling packs which you can freeze and reuse”*
### **What buyers complain about **
**Flavor**20%
*“I dont really like the flavour of these”*
**Salt Content**20%
*“Too salty, Too soft”*
**Value For Money**15%
*“Think this brand may be a tad more expensive”*
**Sour**10%
*“Watery and rather sour”*
**Hard Feel**3%
*“less soft than in supermarket brands”*
**Texture/Consistency-Overall**3%
*“texture was not firm”*
**Taste-Overall**3%
*“Filling didnt taste like much”*
**Size-Overall**3%
*“Olives were small”*
**Quality-Overall**3%
*“Not good taste and quality”*
## **Common questions**
- **Is anchovies profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 11 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the anchovies niche?**
- 9 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in anchovies?**
- Top complaints mined from reviews: Flavor, Salt Content, Value For Money. The return rate is 0.0%.
- **When does demand for anchovies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the anchovies niche?**
- Listings span £1.08–£21.17; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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