---
title: "Anchor Butter — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/anchor-butter"
last_updated: "2026-07-31T10:00:53.984Z"
locale: en
meta:
description: "Niche score 35/100 · £57K/yr market · 39K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £57K/yr market · 39K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anchor Butter — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **anchor butter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 24Conversion 100Competition 6Returns 100Price range 27Avg price 16Brand share 0Review moat 75Quality gap 27
**Conversion**
**Incredible****25.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****507.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.89–£19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.77**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£57K**
£57K/yr · 39K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anchor butter is a £57K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anchor butter market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£72K–£87K**
- units × avg price
- **Conversion rate**
- **25.5%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Anchor64% - Yikki29% - KoalaKoi4% - Silk Road3%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -2.9% search growth over the last 90 days.
1K600Spike '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/anchor-butter/trend)
## **Top anchor butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anchor Spreadable Blend of Butter and Rapeseed Oil 750g**Yikki**£5.59**4.8★687 rev](https://www.amazon.co.uk/dp/B07TQM8QSX) [2**Anchor Salted Butter 200 g**Anchor**£1.95**4.7★1,143 rev](https://www.amazon.co.uk/dp/B0BYT6NH57) [3**Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g**Anchor**£3.33**4.6★896 rev](https://www.amazon.co.uk/dp/B0BYT5WC47) [4**Anchor Salted Butter 500 g**Anchor**£4.41**4.7★159 rev](https://www.amazon.co.uk/dp/B005MJ08AQ) [5**Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g**Anchor**£3.35**4.5★151 rev](https://www.amazon.co.uk/dp/B0BYT8HXV7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (100 Portions)**KoalaKoi**£19.85**146 rev1y ago](https://www.amazon.co.uk/dp/B0DJHCMXF4) [**Anchor Salted Butter 200 g**Anchor**£1.95**1,143 rev3y ago](https://www.amazon.co.uk/dp/B0BYT6NH57) [**Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g**Anchor**£3.33**896 rev3y ago](https://www.amazon.co.uk/dp/B0BYT5WC47) [**Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g**Anchor**£3.35**151 rev3y ago](https://www.amazon.co.uk/dp/B0BYT8HXV7) [**Anchor Unsalted Block Butter 200g**Silk Road**£1.89**369 rev3y ago](https://www.amazon.co.uk/dp/B0BYT7J3YD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anchor Spreadable Blend of Butter and Rapeseed Oil 750g**Yikki**£5.59**4.8★**▲ 15%**](https://www.amazon.co.uk/dp/B07TQM8QSX) [**Anchor Salted Butter 200 g**Anchor**£1.95**4.7★**— 4%**](https://www.amazon.co.uk/dp/B0BYT6NH57) [**Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g**Anchor**£3.33**4.6★**— 5%**](https://www.amazon.co.uk/dp/B0BYT5WC47) [**Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g**Anchor**£3.35**4.5★**— 5%**](https://www.amazon.co.uk/dp/B0BYT8HXV7) [**Anchor Salted Butter 500 g**Anchor**£4.41**4.7★**— 7%**](https://www.amazon.co.uk/dp/B005MJ08AQ)
**~~View all trending →~~**
## **What buyers say about anchor butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Nice tasting Butter”*
**Value For Money**21%
*“Very good price”*
**Quality-Overall**18%
*“Good quality butter”*
**Flavor**11%
*“A good butter nice flavour”*
**Storage Temperature**4%
*“This was on offer so I stocked up on it as it freezes really well”*
**Ease Of Use**4%
*“Convenient”*
**Baking**4%
*“Great for cooking and baking”*
**Size-Overall**2%
*“Handy size”*
### **What buyers complain about **
**Taste-Overall**50%
*“Not nice at all does not taste like butter dont know what there putting in this”*
**Hard Feel**25%
*“Not soft enough for spreading from fridge”*
**Value For Money**8%
*“Slightly more expensive than my usual individual butters”*
## **Common questions**
- **Is anchor butter profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 7 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the anchor butter niche?**
- 4 brands and 35 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anchor butter?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Value For Money. The return rate is 0.0%.
- **When does demand for anchor butter peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the anchor butter niche?**
- Listings span £1.89–£19.85; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.
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