---
title: "Ammonia — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ammonia"
last_updated: "2026-07-31T15:01:35.487Z"
locale: en
meta:
description: "Niche score 40/100 · £87K/yr market · 102K searches/yr · £9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £87K/yr market · 102K searches/yr · £9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ammonia — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **ammonia**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 22Conversion 82Competition 5Returns 100Price range 33Avg price 31Brand share 0Review moat 79Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****417.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.00–£19.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.76**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£87K**
£87K/yr · 102K searches
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ammonia is a £87K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ammonia market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£78K–£98K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Knock Out61% - DTD QUALITY MATTERS26% - Knockout5% - Minerals-water.ltd4% - Max3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/ammonia/trend)
## **Top ammonia search terms**
- **ammonia**43K/yr-3.4%7.1% conv. - **ammonia liquid**29K/yr+17.0%8.4% conv. - **household ammonia**14K/yr+12.8%10.8% conv. - **ammonia cleaner**11K/yr-64.9%7.4% conv. - **amonia**4K/yr+1.1%10.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ammonia/search-terms)
## **Top ammonia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£17K40%£35K60%£52K80%£70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knock Out Household Ammonia 500 ml**Knock Out**£5.00**4.6★2,274 rev](https://www.amazon.co.uk/dp/B000TAOZIY) [2**500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)**DTD QUALITY MATTERS**£7.59**4.4★108 rev](https://www.amazon.co.uk/dp/B0CXZLTLHL) [3**Knockout Household Ammonia 500ml (300457)**Knockout**£5.60**4.5★284 rev](https://www.amazon.co.uk/dp/B00R0AH8TO) [4**250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture**Minerals-water.ltd**£9.11**3.9★26 rev](https://www.amazon.co.uk/dp/B01A62D4YU) [5**500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)**DTD QUALITY MATTERS**£12.97**4.4★108 rev](https://www.amazon.co.uk/dp/B0CXZLKF92)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)**DTD QUALITY MATTERS**£7.59**108 rev2y ago](https://www.amazon.co.uk/dp/B0CXZLTLHL) [**500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (2 500ml)**DTD QUALITY MATTERS**£12.97**108 rev2y ago](https://www.amazon.co.uk/dp/B0CXZLKF92) [**500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)**DTD QUALITY MATTERS**£19.84**108 rev2y ago](https://www.amazon.co.uk/dp/B0CXZS98DZ) [**250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture**Minerals-water.ltd**£9.11**26 rev5y ago](https://www.amazon.co.uk/dp/B01A62D4YU) [**MAX Household Ammonia 500ml**Max**£8.20**12 rev11y ago](https://www.amazon.co.uk/dp/B002QGQE2Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (1 500ml)**DTD QUALITY MATTERS**£7.59**4.4★**▲ 208%**](https://www.amazon.co.uk/dp/B0CXZLTLHL) [**250ml Ammonia 25w %analytical gradesuperb qualityhouseholdindustrial useMake sure to checkout with Minerals-water.ltd to get whats on the picture**Minerals-water.ltd**£9.11**3.9★**— 3%**](https://www.amazon.co.uk/dp/B01A62D4YU) [**Knock Out Household Ammonia 500 ml**Knock Out**£5.00**4.6★**— 4%**](https://www.amazon.co.uk/dp/B000TAOZIY) [**MAX Household Ammonia 500ml**Max**£8.20**4.0★**— 6%**](https://www.amazon.co.uk/dp/B002QGQE2Y) [**500ml Traditional Multi Purpose All Purpose Cleaner Household Ammonia Strong Multi Surface Cleaner & Laundry Aid Stain Remover Liquid Cleaner (4 500ml)**DTD QUALITY MATTERS**£19.84**4.4★**▼ 21%**](https://www.amazon.co.uk/dp/B0CXZS98DZ)
**~~View all trending →~~**
## **What buyers say about ammonia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**31%
*“As advertised”*
**Ease Of Cleaning**26%
*“Excellent suff for cleaning”*
**Efficiency**18%
*“Works well”*
**De-Grease**3%
*“removes grease”*
**Value For Money**3%
*“Great value for money”*
**Quality-Overall**3%
*“Good product”*
**Smell**3%
*“The smell is quite strong”*
**Strength**2%
*“is very strong”*
### **What buyers complain about **
**Leak-Proof**30%
*“Leaking”*
**Smell**27%
*“don't smell it directly”*
### **Top return reasons **
**Leak-Proof**44%
**Functionality-Overall**19%
**Smell**13%
**Strength**6%
**Spray/Flow**6%
**Moist/Dry**6%
**Quality-Overall**6%
## **Common questions**
- **Is ammonia profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 7 tracked products. 90-day search growth is -6.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ammonia niche?**
- 5 brands and 37 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ammonia?**
- Top complaints mined from reviews: Leak-Proof, Smell. The return rate is 0.0%.
- **When does demand for ammonia peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the ammonia niche?**
- Listings span £5.00–£19.84; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.
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