---
title: "Amfit Protein Bar — £3K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/amfit-protein-bar"
last_updated: "2026-07-31T08:12:04.371Z"
locale: en
meta:
description: "Niche score 35/100 · £3K/yr market · 11K searches/yr · £13.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £3K/yr market · 11K searches/yr · £13.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amfit Protein Bar — £3K/yr Amazon UK Niche (2026) - Flapen"
---
# **amfit protein bar**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 10Conversion 30Competition 25Returns 100Price range 51Avg price 59Brand share 15Review moat 48Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£9.22–£21.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,700.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£3K**
£3K/yr · 11K searches
According to Flapen's Amazon United Kingdom niche tracking, amfit protein bar is a £3K/yr Amazon United Kingdom market (11K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amfit protein bar market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£3K–£7K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Warrior37% - Premier Protein23% - Grenade18% - Nature Valley9% - Fulfil7% - Nakd6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -29.6% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/amfit-protein-bar/trend)
## **Top amfit protein bar search terms**
- **amazon protein bars**6K/yr-25.3%1.6% conv. - **amfit protein bar**4K/yr-39.4%2.4% conv. - **protein bars amfit**700/yr-41.3%1.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/amfit-protein-bar/search-terms)
## **Top amfit protein bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£33620%£67130%£1K40%£1K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)**Warrior**£9.31**3.9★2,138 rev](https://www.amazon.co.uk/dp/B07F6SVZW9) [2**Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free**Premier Protein**£13.50**4.2★309 rev](https://www.amazon.co.uk/dp/B0DHRYRC4P) [3**Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g**Grenade**£14.13**4.5★1,993 rev](https://www.amazon.co.uk/dp/B0CGDWCLGY) [4**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Double Chocolate)**Warrior**£9.64**4.2★338 rev](https://www.amazon.co.uk/dp/B0CY3V593K) [5**Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g**Nature Valley**£10.82**4.7★4,513 rev](https://www.amazon.co.uk/dp/B01NARR92Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free**Premier Protein**£13.50**309 rev1y ago](https://www.amazon.co.uk/dp/B0DHRYRC4P) [**Premier Protein - High Protein Bar 50 percent - Multiflavourbox - 20x40g - Low Sugar - Low Carb - High Protein Bar**Premier Protein**£16.97**1,027 rev2y ago](https://www.amazon.co.uk/dp/B0D7MT19S5) [**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Double Chocolate)**Warrior**£9.64**338 rev2y ago](https://www.amazon.co.uk/dp/B0CY3V593K) [**Grenade OREO White - High Protein Low Sugar Bars 12 x 60 g**Grenade**£14.13**1,993 rev2y ago](https://www.amazon.co.uk/dp/B0CGDWCLGY) [**Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)**Nakd**£10.60**1,216 rev3y ago](https://www.amazon.co.uk/dp/B0C46XHWLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)**Warrior**£9.31**3.9★**▲ 81%**](https://www.amazon.co.uk/dp/B07F6SVZW9) [**FULFIL Vitamin and Protein Bars Chocolate Salted Caramel Flavour 15 x 55g**Fulfil**£21.06**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B07HWHNMHP) [**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (White Chocolate Cranberry)**Warrior**£9.22**4.0★**▲ 25%**](https://www.amazon.co.uk/dp/B07QK13M2V) [**Premier Protein - Protein Bar Deluxe 40 percent - Multiflavourbox - 15x50g - Low sugar - Low Carb - Palm Oil Free**Premier Protein**£13.50**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B0DHRYRC4P) [**Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g**Nature Valley**£10.82**4.7★**▼ 11%**](https://www.amazon.co.uk/dp/B01NARR92Y)
**~~View all trending →~~**
## **What buyers say about amfit protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Absolutely delicious”*
**Nutritional Content**18%
*“protein excellent”*
**Value For Money**16%
*“Excellent value”*
**Quality-Overall**4%
*“the quality has been consistent with every order”*
**Flavor**3%
*“Good job I like the caramel flavour”*
**Texture/Consistency-Overall**3%
*“Lovely texture”*
**Health Benefits-Overall**2%
*“Good breakfast bar and very healthy”*
**Ease Of Chewing/Swallowing**1%
*“A nice, tasty chewy bite”*
**Sweetness**1%
*“with the chocolate complementing it well”*
**Natural Ingredients**1%
*“All natural ingredients”*
### **What buyers complain about **
**Taste-Overall**24%
*“Taste has changed”*
**Moist/Dry**8%
*“are really dry”*
**Nutritional Content**6%
*“Low in protein though”*
**Texture/Consistency-Overall**5%
*“and the texture was quite rubbery”*
**Sweetness**4%
*“Disgustingly over-sweetened”*
**Ease Of Chewing/Swallowing**4%
*“it's a struggle to swallow it”*
**Flavor**3%
*“taste is slightly chalky”*
**Hard Feel**2%
*“hard - doesn't taste like brownies at all”*
**Artificial Sweeteners**2%
*“More sugar than protein bars”*
**Value For Money**2%
*“which is a bit too expensive IMO”*
## **Common questions**
- **Is amfit protein bar profitable to sell on Amazon United Kingdom?**
- The niche generates £3K/yr across 10 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the amfit protein bar niche?**
- 6 brands and 82 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in amfit protein bar?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Nutritional Content. The return rate is 0.0%.
- **When does demand for amfit protein bar peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the amfit protein bar niche?**
- Listings span £9.22–£21.06; the average listing price is £13.08 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.
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