---
title: "Search terms — american drinks - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/american-drinks/search-terms"
last_updated: "2026-07-31T11:49:29.825Z"
locale: en
meta:
  description: "Niche score 50/100 · £232K/yr market · 236K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £232K/yr market · 236K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — american drinks - Flapen"
---

# **american drinks**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Market size 44Growth 59Conversion 96Competition 14Returns 100Price range 21Avg price 21Brand share 15Review moat 30Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+34.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£232K**

£232K/yr · 236K searches

**Review moat**

**Okay****3,503.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.52**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.90–£18.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf