---
title: "Trend — american cheese - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/american-cheese/trend"
last_updated: "2026-07-31T21:54:01.321Z"
locale: en
meta:
  description: "Niche score 50/100 · £304K/yr market · 377K searches/yr. Prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £304K/yr market · 377K searches/yr. Prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — american cheese - Flapen"
---

# **american cheese**

**Worth a look**

Shows searches that convert (32.0% search→purchase), but prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list.

Market size 51Growth 35Conversion 100Competition 53Returns 100Price range 0Avg price 7Brand share 19Review moat 75Quality gap 35

**Conversion**

**Incredible****32.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****513.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£304K**

£304K/yr · 377K searches

**Growth**

**Okay****+8.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£2.52**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.87–£2.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100