---
title: "American Cheese — £304K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/american-cheese"
last_updated: "2026-07-31T11:48:52.332Z"
locale: en
meta:
description: "Niche score 50/100 · £304K/yr market · 377K searches/yr. Prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £304K/yr market · 377K searches/yr. Prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list. Data updated Jul 2026."
"og:title": "American Cheese — £304K/yr Amazon UK Niche (2026) - Flapen"
---
# **american cheese**
**Worth a look**
Shows searches that convert (32.0% search→purchase), but prices mostly outside the sweet spot ($0.87–$2.96) keeps it on the watch list.
Market size 51Growth 35Conversion 100Competition 53Returns 100Price range 0Avg price 7Brand share 19Review moat 75Quality gap 35
**Conversion**
**Incredible****32.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****513.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£304K**
£304K/yr · 377K searches
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.52**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.87–£2.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, american cheese is a £304K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **american cheese market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£315K–£378K**
- units × avg price
- **Conversion rate**
- **32.0%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**36**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**5%**
- Morrisons71% - M SAVERS9% - by Amazon5% - Dairylea4% - Cathedral City3% - Italian Gourmet E.R.3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
20K15KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/american-cheese/trend)
## **Top american cheese search terms**
- **cheese slices**264K/yr+11.5%30.3% conv. - **sliced cheese**46K/yr+0.0%32.9% conv. - **cheese slice**25K/yr+1.5%23.5% conv. - **american cheese**24K/yr-5.7%5.2% conv. - **cheddar cheese slices**9K/yr+7.7%6.1% conv. - **american cheese slices**4K/yr+29.6%1.1% conv. - **slice cheese**3K/yr+1.2%26.7% conv. - **cheddar slices**2K/yr+9.7%35.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/american-cheese/search-terms)
## **Top american cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£61K30%£91K40%£121K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons 10 Cheesy Slices 170g**Morrisons**£1.29**4.4★965 rev](https://www.amazon.co.uk/dp/B0CBPZJW3F) [2**Morrisons Savers Cheese Slices 200g**M SAVERS**£1.51**4.6★589 rev](https://www.amazon.co.uk/dp/B0CKY18MZ8) [3**Morrisons Mature Cheddar 10 Slices 240g**Morrisons**£2.86**4.4★307 rev](https://www.amazon.co.uk/dp/B0C5NBMPP3) [4**Morrisons Savers Slices 255g 15 Slices**Morrisons**£0.87**4.4★263 rev](https://www.amazon.co.uk/dp/B01EAAEMWW) [5**Morrisons Medium Cheddar Slices 240g**Morrisons**£2.93**4.6★422 rev](https://www.amazon.co.uk/dp/B0C86CP6YW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dairylea Cheese Slices 16 x 18.75g (300g)**Dairylea**£2.63**155 rev1y ago](https://www.amazon.co.uk/dp/B0DTZ5MKGL) [**Morrisons Savers Cheese Slices 200g**M SAVERS**£1.51**589 rev2y ago](https://www.amazon.co.uk/dp/B0CKY18MZ8) [**Morrisons 10 Mature Cheesy Slices 170g**Morrisons**£1.29**730 rev2y ago](https://www.amazon.co.uk/dp/B0CDQK2Z82) [**Morrisons 10 Cheesy Slices 170g**Morrisons**£1.29**965 rev3y ago](https://www.amazon.co.uk/dp/B0CBPZJW3F) [**Morrisons Medium Cheddar Slices 240g**Morrisons**£2.93**422 rev3y ago](https://www.amazon.co.uk/dp/B0C86CP6YW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Mature Cheddar 10 Slices 240g**Morrisons**£2.86**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0C5NBMPP3) [**Morrisons Mozzarella Mild and Creamy 10 Slices 240g**Morrisons**£2.86**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0C5N9684H) [**Dairylea Cheese Slices 16 x 18.75g (300g)**Dairylea**£2.63**4.7★**▲ 35%**](https://www.amazon.co.uk/dp/B0DTZ5MKGL) [**Morrisons Savers Slices 255g 15 Slices**Morrisons**£0.87**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B01EAAEMWW) [**Morrisons Smoked Cheese Slices 160g**Morrisons**£2.89**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0B9SVMDMC)
**~~View all trending →~~**
## **What buyers say about american cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“Excellent taste”*
**Quality-Overall**15%
*“Good quality cheese”*
**Flavor**8%
*“Delicious flavour”*
**Freshness**7%
*“What can I say this came with Amazon fresh”*
**Value For Money**6%
*“Great value for money”*
**Crispiness**4%
*“Tasty sliced mature cheddar”*
**Size-Overall**2%
*“right size”*
**Ease Of Use**2%
*“Convenient”*
**Cooking Instructions**2%
*“Perfect for picnics”*
**Salt Content**1%
*“Love the sweetness and nuttiness; I particularly like that it is not strong or overly salty”*
### **What buyers complain about **
**Quality-Overall**13%
*“Nice cheese just a bit lacking compared to other brands of Monterey Jack I've tried”*
**Value For Money**13%
*“Cheap”*
**Thickness**13%
*“Like it says on the thin”*
**Flavor**11%
*“Not a lot of of flavour”*
**Taste-Overall**8%
*“I can't taste it”*
**Moist/Dry**6%
*“Bit dry without some form of dressing”*
**Spiciness**6%
*“Slightly hot”*
**Natural Ingredients**6%
*“I dont mind artificial cheap cheese”*
**Salt Content**6%
*“Way too salty”*
**Stale/Rotten/Spoiled**3%
*“Bland”*
## **Common questions**
- **Is american cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £304K/yr across 23 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the american cheese niche?**
- 9 brands and 36 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in american cheese?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Thickness. The return rate is 0.0%.
- **When does demand for american cheese peak?**
- Demand peaks in Aug–Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the american cheese niche?**
- Listings span £0.87–£2.96; the average listing price is £2.52 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.
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