---
title: "Amaro — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/amaro"
last_updated: "2026-07-31T07:59:01.267Z"
locale: en
meta:
description: "Niche score 46/100 · £96K/yr market · 52K searches/yr · £20.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £96K/yr market · 52K searches/yr · £20.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amaro — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **amaro**
**Skip it**
A concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 56Conversion 84Competition 6Returns 98Price range 88Avg price 88Brand share 8Review moat 65Quality gap 19
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.96–£35.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****914**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+30.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£96K**
£96K/yr · 52K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, amaro is a £96K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amaro market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£101K–£121K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **43%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**12**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Amaro Montenegro46% - CYNAR37% - Nonino6% - Amaro Lucano5% - Vecchia Amaro del Capo4% - Averna3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/amaro/trend)
## **Top amaro search terms**
- **amaro**18K/yr+6.6%5.5% conv. - **cynar**8K/yr+54.3%11.3% conv. - **amaro montenegro**8K/yr+28.2%10.7% conv. - **montenegro**6K/yr+27.5%2.1% conv. - **amaro nonino**5K/yr+39.0%3.6% conv. - **montenegro liqueur**4K/yr+69.6%14.8% conv. - **cynar liqueur**2K/yr+84.1%12.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/amaro/search-terms)
## **Top amaro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amaro Montenegro Iconic Italian liqueur since 1885. Balanced flavour created with 40 botanicals and a secret recipe Bottle of 70 cl 23 ABV**Amaro Montenegro**£16.38**4.7★1,377 rev](https://www.amazon.co.uk/dp/B003HI733O) [2**Cynar 70 cl 16.5% ABV - Italian Bitter Artichoke Amaro Liqueur**CYNAR**£12.96**4.7★1,135 rev](https://www.amazon.co.uk/dp/B001TZAOS8) [3**Amaro Montenegro Giftpack and Glass - 70cl**Amaro Montenegro**£20.81**4.6★140 rev](https://www.amazon.co.uk/dp/B08MMB9Z6P) [4**Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner**Nonino**£35.37**4.9★17 rev](https://www.amazon.co.uk/dp/B017T03H12) [5**Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894**Amaro Lucano**£17.56**4.6★118 rev](https://www.amazon.co.uk/dp/B00LAY7JYA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amaro Montenegro Giftpack and Glass - 70cl**Amaro Montenegro**£20.81**140 rev5y ago](https://www.amazon.co.uk/dp/B08MMB9Z6P) [**Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner**Nonino**£35.37**17 rev9y ago](https://www.amazon.co.uk/dp/B017T03H12) [**Averna Italian Bitter Liqueur | 29% ABV | Authentic Italian Amaro with Bitter orange sweet spicy notes and mediterranean herbs**Averna**£17.89**940 rev10y ago](https://www.amazon.co.uk/dp/B01FLRT480) [**Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894**Amaro Lucano**£17.56**118 rev10y ago](https://www.amazon.co.uk/dp/B00LAY7JYA) [**Caffo Vecchio Amaro Del Capo Liqueur 70cl 35% ABV | Iconic Italian Herbal Bitter Sweet Amaro Digestif Liqueur**Vecchia Amaro del Capo**£20.23**2,671 rev12y ago](https://www.amazon.co.uk/dp/B001GLKDRW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cynar 70 cl 16.5% ABV - Italian Bitter Artichoke Amaro Liqueur**CYNAR**£12.96**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B001TZAOS8) [**Amaro Lucano 70 cl - world famous Italian liqueur using 30 botanicals in a secret recipe invented in 1894**Amaro Lucano**£17.56**4.6★**— 6%**](https://www.amazon.co.uk/dp/B00LAY7JYA) [**Amaro Montenegro Iconic Italian liqueur since 1885. Balanced flavour created with 40 botanicals and a secret recipe Bottle of 70 cl 23 ABV**Amaro Montenegro**£16.38**4.7★**— 2%**](https://www.amazon.co.uk/dp/B003HI733O) [**Amaro Nonino Quintessentia Herbal Liqueur 70cl 35% ABV - Double Gold Winner**Nonino**£35.37**4.9★**— 9%**](https://www.amazon.co.uk/dp/B017T03H12) [**Caffo Vecchio Amaro Del Capo Liqueur 70cl 35% ABV | Iconic Italian Herbal Bitter Sweet Amaro Digestif Liqueur**Vecchia Amaro del Capo**£20.23**4.6★**▼ 31%**](https://www.amazon.co.uk/dp/B001GLKDRW)
**~~View all trending →~~**
## **What buyers say about amaro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“fantastic product, competitive price”*
**Alcohol Flavor**14%
*“Great drink”*
**Taste-Overall**14%
*“Delicious”*
**Bitter**14%
*“It's bitter yet sweet, smooth and unctious - and poured over ice with a slice of orange, provides the perfect end-of-evening tipple”*
**Ingredients-Overall**7%
*“Very strong herbal notes with hints of orange”*
**Sweetness**7%
*“sweet”*
### **What buyers complain about **
**Alcohol Flavor**33%
*“This was a strange drink”*
**Bitter**17%
*“Earthy and Bitter”*
**Flavor**17%
*“its slightly orangey in flavour”*
## **Common questions**
- **Is amaro profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 7 tracked products. 90-day search growth is +30.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the amaro niche?**
- 6 brands and 12 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in amaro?**
- Top complaints mined from reviews: Alcohol Flavor, Bitter, Flavor. The return rate is 0.5%.
- **When does demand for amaro peak?**
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the amaro niche?**
- Listings span £12.96–£35.37; the average listing price is £20.17 (sweet spot $15–$100). The average incumbent carries 914 reviews — the moat a new listing must climb.
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