---
title: "Amaretti Biscuits — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/amaretti-biscuits"
last_updated: "2026-07-31T08:40:44.155Z"
locale: en
meta:
description: "Niche score 40/100 · £69K/yr market · 72K searches/yr · £8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £69K/yr market · 72K searches/yr · £8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amaretti Biscuits — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **amaretti biscuits**
**Skip it**
Prices mostly outside the sweet spot ($5.89–$13.22) — this niche doesn't clear our bar today.
Market size 17Growth 18Conversion 94Competition 14Returns 100Price range 0Avg price 23Brand share 30Review moat 94Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****122.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£69K**
£69K/yr · 72K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.89–£13.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, amaretti biscuits is a £69K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amaretti biscuits market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£65K–£82K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **80%**
- **Out of stock**
- **42.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**8%**
- Piacelli35% - LA MOLE32% - Blue Nile Foods9% - Lazzaroni Amaretti7% - Forno Bonomi5% - Sync'T5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/amaretti-biscuits/trend)
## **Top amaretti biscuits search terms**
- **amaretti biscuits**51K/yr-12.8%10.8% conv. - **amaretti**7K/yr-23.2%4.8% conv. - **amaretti biscuits crunchy**7K/yr-15.4%18.6% conv. - **amaretto biscuit**4K/yr+30.6%12.6% conv. - **amaretto biscuits**4K/yr-44.8%8.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/amaretti-biscuits/search-terms)
## **Top amaretti biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Piacelli Amaretti Biscuits - Pack of 2 (2x200g)**Piacelli**£6.39**4.7★289 rev](https://www.amazon.co.uk/dp/B095X1JRS6) [2**La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy**LA MOLE**£7.99**4.8★77 rev](https://www.amazon.co.uk/dp/B0FFBNJMH9) [3**Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack**Blue Nile Foods**£13.22**4.4★73 rev](https://www.amazon.co.uk/dp/B0CRZBMB35) [4**Lazzaroni Amaretti di Saronno (65G)**Lazzaroni Amaretti**£5.89**4.1★265 rev](https://www.amazon.co.uk/dp/B0938GCRBK) [5**Forno Bonomi Amaretti Biscuits 500 g**Forno Bonomi**£9.41**4.6★233 rev](https://www.amazon.co.uk/dp/B07YSH68R5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Mole - Italian Biscuits Selection | Amaretti (200g) & Cantuccini (200g)**LA MOLE**£8.31**25 rev11mo ago](https://www.amazon.co.uk/dp/B0FLKHQWSL) [**La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy**LA MOLE**£7.99**77 rev1y ago](https://www.amazon.co.uk/dp/B0FFBNJMH9) [**Mixed Flavour Selection of Gourmet Amaretti Biscuits - 230g Gift tube of Biscotti Italian Biscuits - Italain Food Gifts**MAARGO only quality**£8.25**2 rev1y ago](https://www.amazon.co.uk/dp/B0DP5KRZ7P) [**Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack**Blue Nile Foods**£13.22**73 rev2y ago](https://www.amazon.co.uk/dp/B0CRZBMB35) [**2 X Amaretti Biscuit Gift Bags | 2 Pack Of Deliciously Crunchy Biscuits With Apricot Kernels | Authentic Traditional Italian Amaretti Twice Baked 2 X 200g**Sync'T**£5.97**15 rev3y ago](https://www.amazon.co.uk/dp/B0C621NC6D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mixed Flavour Selection of Gourmet Amaretti Biscuits - 230g Gift tube of Biscotti Italian Biscuits - Italain Food Gifts**MAARGO only quality**£8.25**3.6★**▲ 140%**](https://www.amazon.co.uk/dp/B0DP5KRZ7P) [**2 X Amaretti Biscuit Gift Bags | 2 Pack Of Deliciously Crunchy Biscuits With Apricot Kernels | Authentic Traditional Italian Amaretti Twice Baked 2 X 200g**Sync'T**£5.97**4.8★**▲ 107%**](https://www.amazon.co.uk/dp/B0C621NC6D) [**Matilde Vicenzi Ameretto Di Matilde Italian Cookies Amaretti Biscuits 200g (Pack of 2)**Generic**£9.34**4.9★**▲ 63%**](https://www.amazon.co.uk/dp/B0BLT1T4X1) [**La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy**LA MOLE**£7.99**4.8★**▲ 20%**](https://www.amazon.co.uk/dp/B0FFBNJMH9) [**Piacelli Amaretti Biscuits - Pack of 2 (2x200g)**Piacelli**£6.39**4.7★**— 7%**](https://www.amazon.co.uk/dp/B095X1JRS6)
**~~View all trending →~~**
## **What buyers say about amaretti biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Great taste”*
**Baking**15%
*“Yummy biscuits”*
**Crispiness**10%
*“Good crunch”*
**Quality-Overall**8%
*“Excellent product”*
**Advertised Vs Actual Product**7%
*“As described”*
**Gifting Purpose**5%
*“Excellent with fast delivery and gift options, too”*
**Flavor**4%
*“Lovely flavoured amaretto biscuits”*
**Sweetness**2%
*“A very nice bite sized sweet almond flavoured biscuit”*
**Color**2%
*“Absolutely lovely”*
**Value For Money**1%
*“Good value”*
### **What buyers complain about **
**Size-Overall**28%
*“such a small box”*
**Sweetness**19%
*“too much sugar”*
**Value For Money**17%
*“too expensive”*
**Storage Temperature**3%
*“no resealable tab so need transferring to an airtight container to store”*
**Cooking Instructions**3%
*“this batch were slightly overcooked”*
**Advertised Vs Actual Product**2%
*“Not biscuits”*
## **Common questions**
- **Is amaretti biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the amaretti biscuits niche?**
- 9 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in amaretti biscuits?**
- Top complaints mined from reviews: Size-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- **When does demand for amaretti biscuits peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the amaretti biscuits niche?**
- Listings span £5.89–£13.22; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.
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