---
title: "Almond Butter — £322K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/almond-butter"
last_updated: "2026-07-31T08:47:33.662Z"
locale: en
meta:
description: "Niche score 49/100 · £322K/yr market · 215K searches/yr · £11.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £322K/yr market · 215K searches/yr · £11.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Almond Butter — £322K/yr Amazon UK Niche (2026) - Flapen"
---
# **almond butter**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 19Conversion 96Competition 22Returns 100Price range 21Avg price 46Brand share 10Review moat 69Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****753.07**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£322K**
£322K/yr · 215K searches
**Avg price**
**Okay****£11.51**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.16–£18.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, almond butter is a £322K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **almond butter market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£345K–£460K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**78**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**1%**
- Pip & Nut52% - Legend18% - Nutural World13% - Meridian9% - MANÍLIFE5% - zeina LOVE OUR FOOD3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/almond-butter/trend)
## **Top almond butter search terms**
- **almond butter**198K/yr-13.4%12.3% conv. - **almond butter 1kg**15K/yr-1.4%12.2% conv. - **smooth almond butter**3K/yr+4.0%13.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/almond-butter/search-terms)
## **Top almond butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£97K40%£129K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pip & Nut - Smooth Almond Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Almonds High in Unsaturated Fats Gluten Free Vegan Dairy Free**Pip & Nut**£15.40**4.3★2,091 rev](https://www.amazon.co.uk/dp/B01M4NKB3Y) [2**Pip & Nut Smooth Almond Butter 170g**Pip & Nut**£3.53**4.5★204 rev](https://www.amazon.co.uk/dp/B097HZJ7GZ) [3**Nutural World - Smooth Almond Nut Butter (170g) - 100% Pure - Single Ingredient - Great Taste Award Winner**Nutural World**£5.27**4.1★1,165 rev](https://www.amazon.co.uk/dp/B07G4L5VGD) [4**Legend - Smooth Almond Butter (1 kg) Made In The UK 100 Percent Natural Vegetarian Vegan No Palm Oil No Added Sugar No Traces of Peanuts Source of Protein High in Fibre Gluten & Dairy Free**Legend**£12.79**4.2★305 rev](https://www.amazon.co.uk/dp/B09RSPVJCY) [5**Legend - 100% Natural Crunchy Almond Butter 1kg**Legend**£13.04**3.7★95 rev](https://www.amazon.co.uk/dp/B0CDQ3MMW5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MANÍLIFE Almond Butter Smooth 900g Tub - Smooth and Sweet Vegan Almond Butter Made from Quality Almonds - No Palm Oil No Added Sugar No GMO**MANÍLIFE**£15.17**31 rev1y ago](https://www.amazon.co.uk/dp/B0DDTWBF8C) [**Legend - 100% Natural Crunchy Almond Butter 1kg**Legend**£13.04**95 rev3y ago](https://www.amazon.co.uk/dp/B0CDQ3MMW5) [**Legend - Smooth Almond Butter (1 kg) Made In The UK 100 Percent Natural Vegetarian Vegan No Palm Oil No Added Sugar No Traces of Peanuts Source of Protein High in Fibre Gluten & Dairy Free**Legend**£12.79**305 rev4y ago](https://www.amazon.co.uk/dp/B09RSPVJCY) [**Pip & Nut Smooth Almond Butter 170g**Pip & Nut**£3.53**204 rev5y ago](https://www.amazon.co.uk/dp/B097HZJ7GZ) [**Pip & Nut - Crunchy Almond Butter (6 x 170 g) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts**Pip & Nut**£11.05**74 rev5y ago](https://www.amazon.co.uk/dp/B097Z5VX9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pip & Nut - Crunchy Almond Butter (6 x 170 g) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts**Pip & Nut**£11.05**4.1★**▲ 249%**](https://www.amazon.co.uk/dp/B097Z5VX9T) [**Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)**Pip & Nut**£6.11**4.3★**▲ 73%**](https://www.amazon.co.uk/dp/B0781Z84QJ) [**Legend - 100% Natural Crunchy Almond Butter 1kg**Legend**£13.04**3.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0CDQ3MMW5) [**Meridian Smooth Almond Butter 170g**Meridian**£3.16**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B00EJLZ9ZW) [**Pip & Nut - Smooth Almond Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Almonds High in Unsaturated Fats Gluten Free Vegan Dairy Free**Pip & Nut**£15.40**4.3★**▲ 20%**](https://www.amazon.co.uk/dp/B01M4NKB3Y)
**~~View all trending →~~**
## **What buyers say about almond butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious stuff”*
**Quality-Overall**15%
*“Good quality almond butter”*
**Value For Money**6%
*“Great price”*
**Soft Feel**6%
*“Smooth and tasty”*
**Flavor**4%
*“This has a great flavour”*
**Health Benefits-Overall**4%
*“A healthy choice”*
**Ease Of Use**3%
*“Easy to use and I prefer the big tub to the jars, no waste”*
**Texture/Consistency-Overall**3%
*“creamy texture”*
**Baking**2%
*“Perfect for baking”*
**Ingredients-Overall**2%
*“has good ingredients”*
### **What buyers complain about **
**Oily/Greasy**18%
*“Far too much oil”*
**Taste-Overall**10%
*“Tastes awful”*
**Texture/Consistency-Overall**7%
*“Texture is liquid”*
**Quality-Overall**6%
*“Honestly this brand is way overrated”*
**Chunk/Clump/Collection**5%
*“Oil and a solid rock hard lump”*
**Hard Feel**4%
*“the butter is so hard”*
**Salt Content**4%
*“Added salt”*
**Thickness**4%
*“A previous brand I was buying was noticeably thicker”*
**Moist/Dry**3%
*“All the almond powder was dry at the bottom except the oil soaked layer sealing it into an impenetrable slimy discus”*
**Natural Resource Wastage**3%
*“which is wasted effort”*
## **Common questions**
- **Is almond butter profitable to sell on Amazon United Kingdom?**
- The niche generates £322K/yr across 14 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the almond butter niche?**
- 7 brands and 78 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in almond butter?**
- Top complaints mined from reviews: Oily/Greasy, Taste-Overall, Texture/Consistency-Overall. The return rate is 0.1%.
- **When does demand for almond butter peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the almond butter niche?**
- Listings span £3.16–£18.08; the average listing price is £11.51 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.
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