---
title: "Alcohol — £923K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/alcohol"
last_updated: "2026-07-31T08:32:52.736Z"
locale: en
meta:
description: "Niche score 46/100 · £923K/yr market · 1.7M searches/yr · £12.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £923K/yr market · 1.7M searches/yr · £12.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alcohol — £923K/yr Amazon UK Niche (2026) - Flapen"
---
# **alcohol**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 76Growth 38Conversion 54Competition 19Returns 99Price range 25Avg price 51Brand share 41Review moat 23Quality gap 15
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£923K**
£923K/yr · 1.7M searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.10**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£4.97–£18.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,010.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, alcohol is a £923K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alcohol market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£726K–£968K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**15%**
- Southern Comfort®48% - Smirnoff13% - Palm Safe8% - VK6% - Southern Comfort5% - Captain Morgan5% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/alcohol/trend)
## **Top alcohol search terms**
- **alcohol**845K/yr+15.9%0.7% conv. - **spirits**195K/yr+8.1%0.8% conv. - **spirits alcohol offers**121K/yr+11.5%1.5% conv. - **southern comfort**108K/yr+2.6%10.6% conv. - **southern comfort 1 litre offers**89K/yr-4.8%19.4% conv. - **spirit**83K/yr-12.2%0.1% conv. - **alcohol deals of the day**49K/yr-2.7%0.5% conv. - **alcohol drinks**37K/yr+9.0%0.3% conv. - **alcohol deals**28K/yr+22.2%0.7% conv. - **alchol**20K/yr+18.1%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/alcohol/search-terms)
## **Top alcohol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£138K30%£277K45%£415K60%£554K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Southern Comfort Original Whiskey Liqueur 1 Litre 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea**Southern Comfort®**£15.89**4.8★11,352 rev](https://www.amazon.co.uk/dp/B01FSKN7AQ) [2**Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr**Smirnoff**£16.05**4.8★15,260 rev](https://www.amazon.co.uk/dp/B00439VO6I) [3**VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |**VK**£7.06**4.6★48 rev](https://www.amazon.co.uk/dp/B0CPYKFHQT) [4**Southern Comfort Original Whiskey Liqueur 70cl 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea**Southern Comfort**£13.02**4.8★466 rev](https://www.amazon.co.uk/dp/B075S51R6M) [5**Captain Morgan Original Spiced Gold | 35% vol | 1L | Caribbean Rum Based Spirit Drink with Spice | Vanilla & Brown Sugar Flavours**Captain Morgan**£15.83**4.8★6,348 rev](https://www.amazon.co.uk/dp/B008RM8YOW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Isopropanol Alcohol IPA 99.99% 500ml Disinfectant for Household Hospitals Office - Electronics Stains Grease Glue and Paint Cleaner Easy Pour**Palm Safe**£5.18**718 rev1y ago](https://www.amazon.co.uk/dp/B0DJ7Z556S) [**Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting**Palm Safe**£4.97**3,847 rev2y ago](https://www.amazon.co.uk/dp/B0D7WG97ZS) [**VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |**VK**£7.06**48 rev2y ago](https://www.amazon.co.uk/dp/B0CPYKFHQT) [**EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing**EQM SOLUCIONES QUIMICAS**£5.82**19,273 rev7y ago](https://www.amazon.co.uk/dp/B07SH9FY7G) [**Jack Daniels Old No. 7 Tennessee Whiskey 1L**JACKDANIEL'S**£18.26**2,055 rev7y ago](https://www.amazon.co.uk/dp/B007K9C5E8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing**EQM SOLUCIONES QUIMICAS**£5.82**4.8★**▲ 303%**](https://www.amazon.co.uk/dp/B07SH9FY7G) [**Isopropanol Alcohol IPA 99.99% 500ml Disinfectant for Household Hospitals Office - Electronics Stains Grease Glue and Paint Cleaner Easy Pour**Palm Safe**£5.18**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B0DJ7Z556S) [**VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |**VK**£7.06**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B0CPYKFHQT) [**Southern Comfort Original Whiskey Liqueur 1 Litre 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea**Southern Comfort®**£15.89**4.8★**▲ 13%**](https://www.amazon.co.uk/dp/B01FSKN7AQ) [**Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr**Smirnoff**£16.05**4.8★**▲ 12%**](https://www.amazon.co.uk/dp/B00439VO6I)
**~~View all trending →~~**
## **What buyers say about alcohol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Reasonably priced”*
**Alcohol Flavor**13%
*“Very nice drink”*
**Quality-Overall**11%
*“Excellent product”*
**Taste-Overall**10%
*“it tastes lovely”*
**Advertised Vs Actual Product**8%
*“Does what it says”*
**Ease Of Cleaning**6%
*“Cleans surface well”*
**Gifting Purpose**4%
*“good for presents”*
**Size-Overall**2%
*“Great size”*
**Flavor**2%
*“Great flavours”*
**Efficiency**1%
*“It works wonders on Windows my partner vapes”*
### **What buyers complain about **
**Taste-Overall**13%
*“Taste not as expected”*
**Sweetness**7%
*“too sweet”*
**Value For Money**6%
*“Expensive, can get cheaper in local shops”*
**Smell**6%
*“this weekend the smell”*
**Ease Of Use**6%
*“Not easy to use”*
**Quality-Overall**6%
*“based now on my own experience I feel most of these negative reviews are justified”*
**Alcohol Content**5%
*“gave up alcohol”*
**Leak-Proof**5%
*“There is also a a limiter in the bottle opening meaning you can't spill it as easily”*
**Adhesion/Stickiness**4%
*“they just won't stick”*
**Size-Overall**3%
*“Absolute rip off tiny bottle”*
### **Top return reasons **
**Functionality-Overall**26%
**Leak-Proof**22%
**Advertised Vs Actual Product**8%
**Size-Overall**6%
**Smell**5%
**Strength**5%
**Value For Money**5%
**Compatibility-Overall**4%
**Quality-Overall**4%
**Stain Resistance**3%
## **Common questions**
- **Is alcohol profitable to sell on Amazon United Kingdom?**
- The niche generates £923K/yr across 12 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the alcohol niche?**
- 11 brands and 66 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in alcohol?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.2%.
- **When does demand for alcohol peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the alcohol niche?**
- Listings span £4.97–£18.26; the average listing price is £12.10 (sweet spot $15–$100). The average incumbent carries 8,010 reviews — the moat a new listing must climb.
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