---
title: "Products — alcohol gift set - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/alcohol-gift-set/products"
last_updated: "2026-07-31T08:52:09.930Z"
locale: en
meta:
  description: "Niche score 50/100 · £222K/yr market · 960K searches/yr · £10.30 avg price. Weak search conversion (2.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £222K/yr market · 960K searches/yr · £10.30 avg price. Weak search conversion (2.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — alcohol gift set - Flapen"
---

# **alcohol gift set**

**Worth a look**

Shows low returns (0.7%), but weak search conversion (2.3%) keeps it on the watch list.

Market size 42Growth 30Conversion 28Competition 72Returns 97Price range 42Avg price 36Brand share 46Review moat 62Quality gap 42

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,038.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£222K**

£222K/yr · 960K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.30–£24.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.30**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale